49 min

Why Your Brand Needs a Personality with Shan Fitzgerald Make It Pop

    • Marketing

SO pumped to be welcoming the fab Shan Fitzgerald to the poddy!After 15 years in the writing game and a decade in the classroom, Shan has learnt a fuckload about language: how people understand it, interpret it, structure it, and play with it.This action packed episode covers a lot. We deep dive into brand personality and messaging strategies, and just what the heck that means. Shan also shares her tips to help us develop an authentic brand personality to cut through the noisy land of social ...

SO pumped to be welcoming the fab Shan Fitzgerald to the poddy!After 15 years in the writing game and a decade in the classroom, Shan has learnt a fuckload about language: how people understand it, interpret it, structure it, and play with it.This action packed episode covers a lot. We deep dive into brand personality and messaging strategies, and just what the heck that means. Shan also shares her tips to help us develop an authentic brand personality to cut through the noisy land of social ...

49 min