48 min
Why Your Marketing Needs Lightning Strikes with Matt Bertulli, CEO of Pela What’s Working in Marketing™
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- Marketing
On this episode, we spoke with Matthew Bertulli, CEO of Pela, an eCommerce brand that’s on a mission to unf*ck the earth. Matt’s keen eye for product R&D and growth opportunities have already resulted in an exit for his award-winning company Demac Media. Although his career first began as a software developer who hated marketing, Matt eventually decided it was so important to learn more since marketing is what drives consumer demand.
Years later, he still looks at marketing a little differently than your typical brand marketer with a college degree. We talk about the cause for that, why lightning strikes should be a part of your marketing strategy, how they work, and what makes Matt hate the term positioning. He even gives some contextual examples of well-executed lightning strikes by brands out there, and explains how this extreme focus, 2-3x per year, ties in with the other ‘peanut butter style marketing’.
For more content, episodes, and show notes make sure to check out RightMetric.co.
On this episode, we spoke with Matthew Bertulli, CEO of Pela, an eCommerce brand that’s on a mission to unf*ck the earth. Matt’s keen eye for product R&D and growth opportunities have already resulted in an exit for his award-winning company Demac Media. Although his career first began as a software developer who hated marketing, Matt eventually decided it was so important to learn more since marketing is what drives consumer demand.
Years later, he still looks at marketing a little differently than your typical brand marketer with a college degree. We talk about the cause for that, why lightning strikes should be a part of your marketing strategy, how they work, and what makes Matt hate the term positioning. He even gives some contextual examples of well-executed lightning strikes by brands out there, and explains how this extreme focus, 2-3x per year, ties in with the other ‘peanut butter style marketing’.
For more content, episodes, and show notes make sure to check out RightMetric.co.
48 min