50 min
Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck Perpetual Traffic
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- Marketing
In this episode of Perpetual Traffic, Aleric Heck joins hosts Ralph and Kasim to discuss strategies for boosting traffic and conversions in digital advertising campaigns. One key takeaway was the importance of tracking leads and conversions, even if it may be difficult to directly attribute success to certain strategies. Another important concept was the use of retargeting as a means of increasing touch points with potential customers and driving messaging. The hosts also stressed the need to focus on the 99% of potential customers who may not convert on the first interaction and to build trust with them through multiple touch points. The episode also touched on the challenges of attribution and the importance of using UTM links to track the success of different campaigns.
In This Episode, You'll Learn:
00:00:00 - Kasim discusses frustration with TSA agents at Sky Harbor Airport00:01:12 - Adding spice to ethnic names to help TSA agents familiarize themselves00:06:20 - Request for insider tips on boosting website traffic00:09:21 - Niche strategies and successful YouTube ads for small budgets00:10:45 - Different strategies for running campaigns at different budgets00:12:02 - Google shifts strategy to audience-based targeting for direct response conversions00:18:28 - YouTube video causes tracking issues00:20:59 - The importance of tracking in client work and retargeting strategy00:22:52 - Tracking and using UTM parameters to analyze YouTube ad performance00:29:11 - Recommendation for a direct response strategy and optimizing video action campaigns00:32:18 - Building trust is more important than collecting names and emails00:33:59 - Overview of a digital advertising campaign00:37:07 - Maximizing conversions with exclusions in YouTube ads00:39:11 - The importance of video watching for uncovering hidden intent in marketing00:44:26 - How to build an audience on YouTube with subscriber, viewer, and like lists
Tool Mentioned:
AdOutreachKeyword SearchEpisode 484: The Shocking Blog SOP Guaranteed To 40X Your TrafficThe Apple iCarWhy YouTube Ads BEAT Facebook Ads Every TimeAleric Heck on YouTubeAleric Heck on LinkedIn
LINKS AND RESOURCES:
Perpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with a href="https://twitter.com/kasimaslam" rel="noopener...
In this episode of Perpetual Traffic, Aleric Heck joins hosts Ralph and Kasim to discuss strategies for boosting traffic and conversions in digital advertising campaigns. One key takeaway was the importance of tracking leads and conversions, even if it may be difficult to directly attribute success to certain strategies. Another important concept was the use of retargeting as a means of increasing touch points with potential customers and driving messaging. The hosts also stressed the need to focus on the 99% of potential customers who may not convert on the first interaction and to build trust with them through multiple touch points. The episode also touched on the challenges of attribution and the importance of using UTM links to track the success of different campaigns.
In This Episode, You'll Learn:
00:00:00 - Kasim discusses frustration with TSA agents at Sky Harbor Airport00:01:12 - Adding spice to ethnic names to help TSA agents familiarize themselves00:06:20 - Request for insider tips on boosting website traffic00:09:21 - Niche strategies and successful YouTube ads for small budgets00:10:45 - Different strategies for running campaigns at different budgets00:12:02 - Google shifts strategy to audience-based targeting for direct response conversions00:18:28 - YouTube video causes tracking issues00:20:59 - The importance of tracking in client work and retargeting strategy00:22:52 - Tracking and using UTM parameters to analyze YouTube ad performance00:29:11 - Recommendation for a direct response strategy and optimizing video action campaigns00:32:18 - Building trust is more important than collecting names and emails00:33:59 - Overview of a digital advertising campaign00:37:07 - Maximizing conversions with exclusions in YouTube ads00:39:11 - The importance of video watching for uncovering hidden intent in marketing00:44:26 - How to build an audience on YouTube with subscriber, viewer, and like lists
Tool Mentioned:
AdOutreachKeyword SearchEpisode 484: The Shocking Blog SOP Guaranteed To 40X Your TrafficThe Apple iCarWhy YouTube Ads BEAT Facebook Ads Every TimeAleric Heck on YouTubeAleric Heck on LinkedIn
LINKS AND RESOURCES:
Perpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with a href="https://twitter.com/kasimaslam" rel="noopener...
50 min