1 hr 14 min
Wiemer Snijders - Understanding patterns Let's talk branding
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- Marketing
We talk about:
Wiemer's book: Eat your greens or read the review hereByron Sharp's book: How brands growSurvey designThe Juster scaleThe art of statistics by David SpiegelhalterLooking for similarities in stead of differencesPhilip Kotler, the godfather of segmentationThe link with politics If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
We talk about:
Wiemer's book: Eat your greens or read the review hereByron Sharp's book: How brands growSurvey designThe Juster scaleThe art of statistics by David SpiegelhalterLooking for similarities in stead of differencesPhilip Kotler, the godfather of segmentationThe link with politics If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
1 hr 14 min