Let's talk branding Stef Hamerlinck

In this episode, I talk with Mark Pollard, founder of Mighty Jungle, podcast host and author of 'Strategy is your words'. We talk about the importance of words for strategy. How to gain insights and write a brief that is inspiring.

In this jam-packed episode, I talk with Wiemer Snijders, writer of 'Eat your greens' and marketing genius. We talk about making sense of data, understanding patterns, looking for similarities instead of differences, and a lot more. Buckle up because it's a long and fascinating ride.

In this episode I talk with Mark Pytlik, CEO and founder of Stink Studios, a creative advertising and digital experience company. Having worked with brands such as Google, Beats, Casper, Spotify, ... Mark knows how to leverage technology to build better brand experiences.

In this episode, I talk with Giles Edwards, founder of Gasp!, a media-neutral, independent marketing agency based in the UK. We talk about media-neutrality, research, strategy, and tactics. Giles has a great way of making sense of the marketing world.

In this episode, I walk you through the difference between developing a brand strategy for a startup, a small business, and big businesses. What is the value for these different organizations and life-stages? What is the difference between a small business and a startup? Let's find out!

In this episode, I talk with Ryan Wallman, aka Dr. Draper. Ryan is creative director and head of copy at Wellmark. We talk about his book 'delusions of brandeur'. What are some of the delusions we are facing as an industry?