163 episodes

Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.

letstalkbranding.substack.com

Let's talk branding Stef Hamerlinck

    • Business
    • 4.9 • 34 Ratings

Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.

letstalkbranding.substack.com

    The 5 brand religions with Kristof De Wulf

    The 5 brand religions with Kristof De Wulf

    Discover the 5 key brand religions, their core beliefs, and how they can apply to your brand.
    Important links
    * Download the white paper to take a deep dive into the 5 brand religions
    * Kristof on LinkedIn
    * The episode with Jan Verlinden (Ritchie)
    Creative business company
    One of the biggest challenges in my own career has been trying to convince business leaders that their ‘brand’ is one of the most important assets of their company.
    That’s why this episode is sponsored by Creative Business Company, a strategic consultancy on a mission to make brand more accountable and effective.
    They take the lessons they’ve learned from over a decade of experience working with big brands like Morningstar, Formula E, and Shell, and adapt them to work with smaller, fast-growing companies to help them get more attention, convert leads, and drive sales.
    So if you’re trying to get the budget for ‘brand’, create messaging that converts, or lower your cost of acquisition, check out Creative Business Company for ideas, evidence and tools that will help you make an impact fast. 



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 48 min
    How to compete in a hyper competitive market with Jan Verlinden.

    How to compete in a hyper competitive market with Jan Verlinden.

    Discover the captivating marketing story of Ritchie, a Belgian lemonade brand built from strong marketing principles by entrepreneur/marketer Jan Verlinden (ex Pepsi-co). Learn how Jan leverages his experience at big brands to grow Ritchie through unexpected marketing channels and tactics to expand his market share gradually.
    Show notes
    * Jan on LinkedIn
    * Check out Ritchie, the amazing brand Jan is building
    * The book about the Ritchie story (online in Dutch)

    Creative business company
    One of the biggest challenges in my own career has been trying to convince business leaders that their ‘brand’ is one of the most important assets of their company.
    That’s why this episode is sponsored by Creative Business Company, a strategic consultancy on a mission to make brand more accountable and effective.
    They take the lessons they’ve learned from over a decade of experience working with big brands like Morningstar, Formula E, and Shell, and adapt them to work with smaller, fast-growing companies to help them get more attention, convert leads and drive sales.
    So if you’re trying to get the budget for ‘brand’, create messaging that converts, or lower your cost of acquisition, check out Creative Business Company for ideas, evidence and tools that will help you make an impact fast. 



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 44 min
    The harsh truth about online advertising with Bob Hoffman

    The harsh truth about online advertising with Bob Hoffman

    A deep dive into the problematic state of online advertising, from its lack of effectiveness to its societal impacts.
    Show notes
    * Find ‘Adscam’ + the free ebooks on Bob’s website
    * Bob on LinkedIn
    Creative business company
    One of the biggest challenges in my own career has been trying to convince business leaders that their ‘brand’ is one of the most important assets of their company.
    That’s why this episode is sponsored by Creative Business Company, a strategic consultancy on a mission to make brand more accountable and effective.
    They take the lessons they’ve learned from over a decade of experience working with big brands like Morningstar, Formula E, and Shell, and adapt them to work with smaller, fast-growing companies to help them get more attention, convert leads and drive sales.
    So if you’re trying to get the budget for ‘brand’, create messaging that converts, or lower your cost of acquisition, check out Creative Business Company for ideas, evidence and tools that will help you make an impact fast. 



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 48 min
    A brand architecture masterclass with Felicia Rosenzweig

    A brand architecture masterclass with Felicia Rosenzweig

    A deep dive into brand architecture and how to use it to strengthen your brand positioning
    Show notes
    * Felicia on LinkedIn
    * The Morningstar case study by Creative business company
    Brand strategy course
    Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 43 min
    Associative attention with Max Stricker

    Associative attention with Max Stricker

    In this episode, we discover the power of ‘associative attention’, a framework developed by Max Stricker and Samuel Brealey. It zooms in on the importance of not only getting attention but the right type of attention through strong association.
    Show notes
    * Associative Attention Paper & ‘Health Check’
    Associative Attention is a framework that helps brand owners deliver better executions (think advertising, POS material, packaging). It connects the dots between the WHAT and the HOW of attention. Brand owners need to do well in both areas and those who do can see transformational executions.
    You can download the full article here. It also includes a quick ‘Health Check’ you can take to start your Associative Attention journey.
    * Max on LinkedIn
    * The article with on WARC (paywall)
    * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
    Brand strategy course
    Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 28 min
    Brand marketing in B2B-land with Gwen Lafage

    Brand marketing in B2B-land with Gwen Lafage

    Discover what it takes to be a leader in brand for a large B2B tech company.
    Show notes
    * Gwen on LinkedIn
    * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
    Brand strategy course
    Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 43 min

Customer Reviews

4.9 out of 5
34 Ratings

34 Ratings

obacker19 ,

Energizing, Illuminating and Insightful! 🙌

Regardless of your experience level around brand building - this is a must listen! Stef and his guests do an incredible job mapping out the critical capacities you need to build if you want to grow a brand successfully over the long haul in today’s quickly shifting marketing landscape. Highly recommend listening and subscribing!

SkinnyTallz ,

Great flow / good topics

Really love the format and flow, Stef seems so relaxed with the high quality guests, and asks really good follow ups. A fan!!

Davidtaylor2424 ,

Great podcast

Just listened to my first episode. Really enjoyed the content. Definitely going to listen to more. Keep it up!

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