Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be
James Hankins - Share of search
In this episode, I talk with James Hankins, Consulting Strategist, and Founder at Vizer Consulting. James has had a busy year, coining (together with Les Binet) concepts like Share of search and the Hankins Hexagon. We get into the weeds of Share of search and how to apply it to your brand.
Samuel Brealey - Marketing on a budget
In this episode, we're talking with Samuel Brealey, a marketing consultant based in the UK. We talk about how to help small businesses make more money with marketing. How to build a brand on a budget and a lot more. Samuel has a very pragmatic and 'real' approach to marketing that I really admire.
The ugly truth(s) about branding - Austin Franke
In this episode, I talk with Austin Franke, brand strategist and founder of consultancy firm Woopunch. Austin has quite an unconventional approach to branding, using knowledge from behavioral science and other evidence-based fields. We talk about some ugly truths in branding and how we can move beyond the typical branding cliché's.
Cedric Engels - The power of sound
In this episode, we talk with Cedric Engels, author of the amazing book 'the power of sound' and co-founder of the sonic agency 'Sonhouse'. We talk about the importance of sound for brands but also how sounds affect the human brain (and soul). Cedric brought with him a bag of epic sounds so it's a fun little ride through sonic land.
Effective branding: A case study by WeWantMore
In this episode, I interview Michiel & Jan-Pieter from Antwerp based brand & design studio WeWantMore. We talk about their award-winning branding case for Neuhaus. It won a bronze 'Effie' award, which is an award focussed on the 'effectiveness' of creative campaigns, not just 'creative idea'.
Bill Kenney - Focus Lab - B2B branding & creativity
In this episode, we talk with Bill Kenney, co-founder and chief creative officer at Focus Lab, a B2B branding agency. We talk about building B2B brands, brand strategy and how to keep projects fresh.
Great flow / good topics
Really love the format and flow, Stef seems so relaxed with the high quality guests, and asks really good follow ups. A fan!!
Just listened to my first episode. Really enjoyed the content. Definitely going to listen to more. Keep it up!
a branding podcast that is actually about branding
Most branding podcast are really just a marketing, general business or an entrepreneurs journey podcast, not branding. This one is actually about branding and I love it.