Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be
The business of branding - Ian Humphris
In this episode, I talk with Ian Humphris, the founder of Nokamo consulting. Ian has a wide knowledge of marketing and branding. We get deep into the weeds of what 'brand-building' really means for the balance sheet. We also chat about what we can learn from industry legends like Byron Sharp, Rosser Reeves, Mark Ritson, and much more about segmentation, differentiation, and a lot more.
Jake Sanders - Stuffing the content turkey
In this episode, I talk with content marketing specialist Jake Sanders. We explore the area of content marketing and talk about some of the nuances of where content marketing really works and where it doesn't. Jake has a lovely perspective on marketing and he has a way with words that is quite unique. We also explore sonic branding and how it links up with content marketing.
John Lyons - The building blocks of loyalty
In this episode, I talk with John Lyons, currently Senior Loyalty Proposition Manager at a certain Danish toy manufacturer. We talk about the building blocks (pun intended) of loyalty and how to look at loyalty without going all 'love brand' on everyone. It's a very interesting deep dive into a highly contested area.
Shann Biglione - Corporate reputation and media
In this episode, I talk with Shann Biglione. Former Chief strategy officer at media agency Publicis. He recently started his own company called 'Kelp', they help you track 'corporate reputation'. We talk about the role of corporate reputation, brand-building, media, category entry points, and a lot more. Shann has a lot of depth when it comes to media but also a broad understanding of the broader marketing canon.
Stef Hamerlinck - Going in house
In this episode, I talk about my first weeks as a fresh 'in-house' brand strategist. I share some of the assumptions I had before going in house and how the reality is mapping out. I also share some first learnings and plans for the podcast.
Zoe Scaman - Community building for brands
In this episode, I talk with Zoe Scaman, founder at Bodacious, a strategy studio. We have a deep and interesting conversation about the role of communities in building stronger brands. Zoe has a fresh and nuanced take on things like 'fandom' and the value they can create for brands. We also touch briefly upon hot & trending stuff like the metaverse, NFT's and Discord.
Great flow / good topics
Really love the format and flow, Stef seems so relaxed with the high quality guests, and asks really good follow ups. A fan!!
Just listened to my first episode. Really enjoyed the content. Definitely going to listen to more. Keep it up!
a branding podcast that is actually about branding
Most branding podcast are really just a marketing, general business or an entrepreneurs journey podcast, not branding. This one is actually about branding and I love it.