JUST Branding JUST Branding - by Jacob Cass & Matt Davies

In this episode, we dive deep into the world of strategy with Alex Smith, the author of the insightful book “No BS Strategy.”


We start by exploring Alex’s background and what inspired him to write “No BS Strategy.”


Alex then defines strategy and branding in his unique, straightforward style.


We then discuss what makes a great strategy and the typical processes involved in creating one, plus Alex shares invaluable tips to sense check your strategy and highlights common pitfalls to avoid.


Tune in for practical insights and no-nonsense advice on crafting a winning strategy with Alex Smith!

In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights .


Alexandra emphasizes that anyone can create memorable brand names with the right approach.


She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles.


Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the age of AI.


Tune in for practical tips on how to create brand names that stick!

ShannaRea Dennis is an expert in "rebranding".


In this episode, we tuck into the subject of what a rebrand is, why a business might need a rebrand, what that entails and what the benefits are.


We also review what business leaders should expect from a strategy led rebrand and what pitfalls they should avoid.


This episode is a must for anyone involved in or seeking to undertake a rebrand soon.

In this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin.


Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose.


If you want help punching up your brand positioning, this episode is not to be missed.

Level up your understanding of experience design with this enlightening episode.


Brands are more than just logos and fonts.


They are experiences from which consumers formulate meaning.


In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years.


We pick his brains to discuss the power of lighting to effect mood and how using it can enhance the way brands are experienced by customers.

How does brand interact with the discipline of marketing?


In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy.


With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has also served as the Chair of the Chartered Institute of Wales.


Jade takes us on a journey through the evolution of B2B marketing, highlighting the seismic shift from traditional person-to-person sales to the current digital landscape.


In this new era, online platforms have become pivotal, transforming customer expectations from simple sales support to a demanding need for leads.


Contrary to common belief, Jade observes that online competition in B2B isn't as saturated as one might think, presenting untapped opportunities for businesses to establish their presence in the digital space.


Jade generously shares her expertise by unveiling the four pillars of B2B marketing, offering a robust framework for businesses navigating the intricate world of B2B Marketing. Not to be missed!