The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
S05.EP03 - How to Launch a Brand in 10 Days with Brand Sprints (w/ Eden Videl)
Sick of long winded brand building processes that take months and loose momentum?
Then you need to know about "Brand Sprints"!
In this 'scrappy'(!) episode we jump into the magical world of sprinting.
We speak with the brilliant Eden Videl, founder of Under. His studio helps businesses define their strategy, positioning and identities in just 10 days.
We tuck into how this is achievable, the benefits of sprints, how to conduct them, where the pitfalls lie and how to overcome them.
Get ready to reframe your thinking, reimagine your process, push the boundaries and embrace the scrappy nature of brand sprinting!
S05.EP02 - How Brands Grow with Byron Sharp
In this thought-provoking episode of JUST Branding, we're thrilled to host Professor Byron Sharp, a leading figure in marketing science and the Director of the Ehrenberg-Bass Institute, the world's premier center for marketing research.
Byron, renowned for his groundbreaking book "How Brands Grow," which has significantly influenced the marketing sphere over the last decade, joins us to unravel the scientific principles behind brand growth.
Our conversation kicks off with Byron's inspiration for exploring consumer buying behavior and brand expansion, setting the stage for an enlightening discussion on the essence of his work.
Delving into "How Brands Grow," Byron sheds light on the book's key insights, including the pivotal concepts of Mental & Physical availability, the synergy between Distinctiveness and Differentiation, and the power of distinctive brand assets in forging lasting brand memories.
Tackling prevalent myths in brand growth, such as the overemphasis on brand loyalty and the crucial need for broad market reach, Byron emphasizes the role of continuous brand exposure in shaping consumer preferences.
He offers practical advice on how listeners can apply these insights, highlighting the balance between innovation and consistency in brand strategy.
For designers, Byron discusses the creation and rapid adoption of distinctive brand assets, providing a blueprint for branding success.
Tune in for an episode packed with invaluable insights for growing better, more recognizable brands, based on rigorous scientific research.
S05.EP01 - State of Brand 2024 with Jacob Cass & Matt Davies
Prepare to embark on an insightful exploration of the branding industry's ever-changing landscape in State of Brand 2024, hosted by Jacob Cass and Matt Davies. This special episode promises to provide a deep dive into the core of the branding world as it stands today.
Facing the influences of AI integration, post-COVID market dynamics, and current economic challenges, Jacob and Matt tackle these issues head-on, addressing the crucial questions:
- How are branding professionals navigating these rapid shifts?
- What obstacles are they encountering along the way?
- What visions do they hold for the future of the industry?
This episode goes beyond just identifying challenges; it delves into actionable strategies and effective solutions.
Our hosts will guide you through vital topics such as ground-breaking pricing strategies, overcoming industry hurdles, mastering client acquisition in the modern era, and understanding the significant role of AI in shaping the future of branding.
Jacob and Matt also illuminate the essential tools of the trade, keeping you updated with the latest trends in learning and development.
Packed with seasoned insights and pragmatic advice, this episode is a must-listen for anyone in the branding sphere. I
It's an opportunity for both veteran professionals and newcomers to gain valuable insights into how the industry is adapting to AI, discover advanced tactics and crucial metrics driving brand success, and learn about the resources empowering today's brand leaders.
Tune in to "State of Brand 2024" and ride the wave of change with Jacob Cass and Matt Davies.
S04.EP18 - Best of Season 4 (2023)
Welcome to the special ‘Best of 2023’ episode of ‘JUST Branding,’ where we dive into the most insightful and transformative ideas in branding and marketing from the year.
This episode is a curated journey through the minds of industry leaders, innovators, and rebels, each offering unique perspectives on branding’s evolving landscape.
We kick off with the most popular episode of the season, Episode 1, which just happened to be our own. In it, we discuss the intricacies of becoming a brand consultant and our own personal journeys.
Episode 8 takes a different turn with Mike Roberts, exploring personal branding and the influential role of LinkedIn.
In Episode 11, Ian Barnard brings practical wisdom on building big brands with modest budgets, followed by a rebellious twist in
Episode 5 with Stix of Liquid Death, who redefines branding norms.
Episodes 9 and 15, featuring Fred & Erik of SNASK delve into the heart of creativity, empathy, and culture, and the development of BIG brand ideas.
The art of workshop design is elegantly unfolded by Brittni Bowering in Episode 3, while Rachel Davis in Episode 14 balances the scales between facilitation and strategy.
Chris Kocek in Episode 16 and Dan White in Episode 7 take us through the intricate process of uncovering insights and measuring brand impact.
Miri Rodriguez’s Episode 17 on Brand Storytelling and Jenni Romaniuk’s Episode 12 on Distinctiveness & Differentiation provide a masterclass on crafting compelling narratives and standing out in a crowded market.
Terri Goldstein in Episode 10 and Hamish Smyth in Episode 13 bring their expertise on mastering brand building in regulated environments and the art of consistency in brand guidelines.
Lastly, Kate Pincott in Episode 4 explores the cutting-edge world of NFTs and their impact on brands, while another Episode 17 offers insights into brand growth through AI, marking the convergence of branding and technology.
Join us as we revisit these captivating discussions, each a cornerstone in the edifice of modern branding and marketing.
S04.EP17 - Brand Storytelling with Miri Rodriguez
In this enlightening episode of JUST Branding, you’ll discover the art and science of brand storytelling through the experiences and insights of Miri Rodriguez, a celebrated storyteller and branding expert with an impressive history at Microsoft.
Miri, an author and speaker, delves into the nuances of creating relevant brand narratives that transform audience perceptions and build strong connections.
Key discussions include Miri’s branding journey, the power of storytelling, building a ‘Storytelling Machine’, how to leverage AI, plus case studies and practical advice.
This episode is a must-listen for those interested in elevating their brand's narrative and connecting more authentically with their audience!
S04.EP16 - Any Insights Yet? w/ Chris Kocek
Tune in as we explore the transformative role of insights in branding and marketing with subject matter expert, Chris Kocek.
Our conversation begins with Kocek sharing his journey and the motivation behind his new book, "Any Insights Yet?”, which aims to revolutionize our understanding of insights in business.
Kocek delves into the essence of what constitutes a true insight, differentiating it from mere observations, data, and trends. He emphasizes the rarity and power of genuine insights, providing examples to illustrate his points.
Our discussion further explores effective strategies for uncovering insights, including helpful data points and methods to bring order to the often chaotic process of insight discovery.
Plus, practical advice on presenting insights to clients, ensuring they are impactful and persuasive.
Tune in and uncover genuine insights.
I’ve absolutely binged this podcast! Brilliantly captured from such varying perspectives and ideas. Matt and Jacob exude a natural curiosity that invites engaging conversation. Easy to listen to, hard to forget. Highly recommended!
This show is an invaluable treasure trove for the modern entrepreneurial spirit. Every episode blends wisdom from experienced business owners with actionable steps for those on the unconventional path. It's more than just inspiration—it's a call to action for those who want to follow their dreams and change the world!
Great podcast on all things brand and brand strategy
The JUST branding podcast is one of the best podcasts about and around brands and brand strategies. It provides so many fresh perspectives on this important subject and the fact that Jacob and Matt are already subject matter experts in the field leads them to ask smart and insightful questions. A must-listen-to for everyone associated with brand building.