Will Your Customers Use AI? (Thinks Out Loud Episode 418‪)‬ Thinks Out Loud: E-commerce and Digital Strategy

AI might be entering the “trough of disillusionment,” but that doesn’t mean it’s dead. Far from it. In fact, an increasing number of customers are using AI every single day. And, yet, despite this increased use, savvy marketers aren’t spending their time thinking about the artificial intelligence; they’re thinking about their customers.

That’s what you should do too.

Because AI isn’t what matters. Your customers are what matters. And AI only matters if your customers are willing to use it. So, will your customers use AI? If not, what’s keeping them from putting it to work? And, most importantly, how can you help them not only choose to use your AI tools, but also choose your business?

That’s what this episode of the Thinks Out Loud podcast is all about. Want to learn more? Here are the show notes for you.

Will Your Customers Use AI? (Thinks Out Loud Episode 418) — Headlines and Show Notes

Show Notes and Links



* Americans increasingly using ChatGPT, but few trust its 2024 election information | Pew Research Center

* Should generative AI programs credit their sources? Many US adults say yes | Pew Research Center

* Americans’ views of artificial intelligence | Pew Research Center

* Edelman offers its Top 20 Brand Trust Factors – PDF link

* OpenAI to open access to ChatGPT without sign-up- Republic World

* Desk Set (1957) – Quotes – IMDb

* Mini-MBA: Digital Marketing | Rutgers Business School

* Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417)

* Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud)

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