Thinks Out Loud: E-commerce and Digital Strategy

Tim Peter
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  • MARKETING
  • UPDATED WEEKLY
Thinks Out Loud: E-commerce and Digital Strategy Podcast

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business. Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

  1. 1 DAY AGO

    Will Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433)

    Google faces enormous threats to its business. New entrants using artificial intelligence may provide a better search experience for their customers. Those same new entrants are also competing for Google’s massive ad revenues. And, of course, the search giant is fighting for its life in a government antitrust case. Those are major challenges — and a giant signal that Google might not win the AI economy. At the same time, they’re still one of the world’s most valuable brands and a key driver of traffic and revenue for most businesses. So, which is it? Should marketers continue to bet that Google will win in the AI economy? Or is it time to chart a different course? That’s what this week’s episode of the Thinks Out Loud podcast is all about. Want to learn more? Here are the show notes for you. Will Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433) — Headlines and Show Notes Show Notes and Links * Perplexity * Perplexity’s pitch deck offers advertisers a new vision for AI search – Digiday * Competing in search — Benedict Evans * Apple Leadership – Eddy Cue – Apple * Search Engine Market Share Worldwide | Statcounter Global Stats * Google’s huge search market share loss wasn’t real: Data revised * Chart: In The U.S., To Search is To Google | Statista * Judge sets hearings on penalties for Google’s search monopoly – The Washington Post * Few have tried OpenAI’s Google killer. Here’s what they think. – The Washington Post * Here’s how 7 news audience directors are thinking about Google’s AI Overviews | Nieman Journalism Lab * Google AI Overviews rollout ramps up,

    23 min

  2. SEP 5

    Is AI Destined to Make Marketing — and Music — Worse? (Thinks Out Loud Episode 432)

    Is AI destined to make content, music, art, and marketing worse? Almost certainly. Truly. It’s also almost certainly going to help many people create many great works that they had neither the skills or access to create in the past. That’s the reality of new technology and new tools. As the quote says, “when you invent the ship, you invent the shipwreck.” Some of what AI offers will be amazing. Some will be will terrible. The key for marketers, business professionals, artists, and, frankly, everyone, is to learn how to use these tools the right way to help their customers — and humanity overall. Why is AI destined to make things worse… and better? How can we use it well? And what do we need to do to make sure we shape AI’s destiny for better, not worse? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. Is AI Destined to Make Marketing — and Music — Worse? (Thinks Out Loud Episode 432) — Headlines and Show Notes Show Notes and Links * The Real Reason Marketing Content is Getting Worse – Schaefer Marketing Solutions: We Help Businesses {grow} * Saturday Night Live – Wikipedia * SNL Cast Salaries: What Does the Cast of SNL Make? – Parade * Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419) * Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398) * The Beatles’ Decca audition * Why our teenage music listening has a life-long impact * Is the Customer always right? It depends… * Billboard Year-End Hot 100 singles of 1984 * Marc Ribot playing Fat Man Blues -solo acoustic- at The Falcon in Marlboro, NY * Rhiannon Giddens: NPR Music Tiny Desk Concert

    25 min

  3. AUG 29

    Revisiting Google Big AI Problem (Thinks Out Loud)

    Google makes immense amounts of money. It is, by far, the biggest website in the world. Its size and success, though, can mask deeper issues. Its size and success can hide big problems. And Google has a big AI problem. Google, in all likelihood, is also one of the the biggest drivers of traffic and revenues for your business. And its problems — big or small — could be a much bigger problem for you. That’s why it’s crucial that you keep on what’s happening to the search giant… and why you’re ready if it should stumble. What is Google’s big AI problem? How might that problem affect your business? And what can you do about it? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. Revisiting Google Big AI Problem (Thinks Out Loud) — Headlines and Show Notes Show Notes and Links * Building Plans for an Uncertain Future — Big Tech Earnings Q2 2024 (Thinks Out Loud Episode 431) * Google Loses its Antitrust Case: Why That Matters for Your Business (Thinks Out Loud Episode 429) * Perplexity’s pitch deck offers advertisers a new vision for AI search * Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423) * Google I/O 2024: New generative AI experiences in Search * Reuters/YouGov study on Generative AI and news audiences PDF link * SimilarWeb Website Performance for Google, OpenAI, Bing, TikTok, Facebook * Andrew Johnson | The White House * Google promised a better search experience — now it’s telling us to put glue on our pizza – The Verge * Microsoft Bing – Wikipedia * a href="https://www.timpeter.com/?

    25 min

  4. AUG 22

    Building Plans for an Uncertain Future — Big Tech Earnings Q2 2024 (Thinks Out Loud Episode 431)

    Building Plans for an Uncertain Future — Big Tech Earnings Q2 2024 (Thinks Out Loud Episode 431) Big Tech announced their earnings for Q2 2024 and, to be honest, not much has changed in terms of the big trends. Lots of talk about artificial intelligence. Lots of talk about cloud computing. Lots of talk about advertising. You know what we didn’t hear lots of talk about? Customers changing their behaviors much. What’s also true is that customers can change at any time. We saw it with mobile. We saw it with social. We saw it with the internet. Sometimes it’s like everyone wakes up on the same day and decides they want to work a whole new way. As you start planning your budget and marketing plans for 2025, how can you plan for that reality? How can you build plans that work regardless of whether customers all jump at once… or if the status quo stands still? How can you set your business for success in an uncertain future? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. Building Plans for an Uncertain Future — Big Tech Earnings Q2 2024 (Thinks Out Loud Episode 431) — Headlines and Show Notes Show Notes and Links * Alphabet/Google Q2 Earnings Call transcript PDF link * Alphabet (Google) Quarterly Earnings Statement * Microsoft FY24 Q2 – Performance * Microsoft Q2 Earnings Call Transcript FY24Q2 * Microsoft Q2 Earnings Slides FY24Q2 * Microsoft Quarterly Earnings Statement * Meta Platforms/Facebook quarterly earnings statement PDF link * Meta Platforms/Facebook quarterly earnings slides PDF link * Meta Platforms/Facebook quarterly earnings call transcript PDF link * Meta Platforms/Facebook quarterly earnings call f...

    27 min

  5. AUG 13

    Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430)

    We talk a lot on this show about diversifying away from Big Tech generally, and about diversifying away from Google, specifically. Which is great in theory. But it can be hard to do in practice. As one listener of the show said recently, “People are already overwhelmed with the amount of social media they manage.” Even if you want to diversify, it can be tough to find the time and resources and budget to make that happen. So, what can you do? How can you diversify your marketing mix when there’s too much to do? How can you manage new channels and new messages when you’re already overwhelmed? And, most importantly, how can you reduce your dependence on Google and Big Tech without killing your business? That’s what this week’s episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430) — Headlines and Show Notes Show Notes and Links * Google Loses its Antitrust Case: Why That Matters for Your Business (Thinks Out Loud Episode 429) * Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424) * The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425) – Tim Peter & Associates * Partnerships Between Brands and Creators Will Define the Next Generation of Travel Marketing | HSMAI Americas * How to Put Big Tech and AI — the Biggest Threat and Biggest Enablers of Your Business — to Work (Episode 428) * Is Social Media Anti-Social for your Brand Now? (Thinks Out Loud Episode 391) * What Good is Social in An AI-Driven World? (Thinks Out Loud Episode 246) * The 4 Ds of Time Management | Definition and Overview You might also enjoy this webinar I recently participated in with Miles Partnership that looked at "The Power of Generative AI and ChatGPT: What It Means for Tourism & Hospitality" here: Free Downloads We have some free downloads for you to help you navigate the current situation,

    22 min

  6. AUG 7

    Google Loses its Antitrust Case: Why That Matters for Your Business (Thinks Out Loud Episode 429)

    The big news story this week is that Google lost (the first round of) its antitrust case in Federal court. While it’s way too soon to know for sure how this will affect your business in the near term, it’s nowhere near too soon to think about why it matters in the long run. Because, if you’re like most businesses, Google represents a significant chunk of your traffic and revenues. Anything that causes them to lose focus, lose their mojo, or, most importantly, lose trust among consumers ultimately will impact you, too. What happened in the trial? What did the judge say about Google — and about its competition? How might this affect Google both in the near term and down the road? What did we learn about how Google operates? And, finally, why does this trial matter for your business? That’s what this week’s episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. Google Loses its Antitrust Case: Why That Matters for Your Business (Thinks Out Loud Episode 429) — Headlines and Show Notes Show Notes and Links * Google loses massive antitrust case over search dominance | AP News * Google antitrust: Judge rules it illegally maintains search monopoly * Judge rules that Google ‘is a monopolist’ in US antitrust case – The Verge * Google loses massive antitrust lawsuit over its search dominance | CNN Business * Google loses antitrust case over search * United States v. Google, LLC PDF from US District Court for the District of Columbia * Gatekeepers Gonna Gate: Apple, Google, and Antitrust (Thinks Out Loud Episode 258) * News | Say Goodbye to Google, Hoteliers * Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424) * The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Lou...

    26 min

  7. AUG 1

    How to Put Big Tech and AI — the Biggest Threat and Biggest Enablers of Your Business — to Work (Episode 428)

    Big Tech and AI are the biggest threats to your business. At the same time, they’re also the biggest enablers of your business. Putting them to work for your business is a tricky balancing act. But it’s one that you can manage. The trick is building from five key themes that Big Tech and AI bring to the market. What are those five key themes? How can you balance the threat and benefit of Big Tech and AI? And, most importantly, how can you put Big Tech and AI to work to build your business? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. How to Put Big Tech and AI — the Biggest Threat and Biggest Enablers of Your Business — to Work (Episode 428) — Headlines and Show Notes Show Notes and Links * AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud Episode 422) * The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud) * Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417) * Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427) * We Owe It To Our Customers to Make Their Lives Better (Thinks Out Loud Episode 361) * What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426) * Deal With It: Digital Makes Marketing Easier for Everyone, Which Makes Marketing Harder For Everyone (Thinks Out Loud Episode 213) * Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424) * The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425) – Tim Peter & Associates * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cucGV3cmVzZWFyY2gub3JnL3Nob3J0LXJlYWRzLzIwMjQvMDMvMjYvYW1lcmljYW5zLXVzZS1vZi1jaGF0Z3B0LWlzLXRpY2tpbmctdXAtYnV0LWZldy10cnVzdC1pdHMtZWx...

    23 min

  8. JUL 25

    Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud)

    Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out or burned out. Essentially, media is continually in a process of being bundled or unbundled, of integrating and dis-integrating. So, how are you supposed to acquire customers — to create customers — in that world? The simple fact is that the world we all live in changes constantly. It’s true for your customers. It’s true for your business. But, there is a path by which you can connect with customers, acquire customers, and keep your customers no matter how much bundling or unbundling happens around you. And that’s what this episode of the Thinks Out Loud podcast is all about. Want to learn more? Here are the show notes for you. Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud) Headlines and Show Notes Show Notes and Links * Quote by Peter Drucker: “The purpose of business is to create and keep a customer” | Goodreads * Belonging to the Brand: Why Community is the Last Great Marketing Strategy: Schaefer, Mark W.: 9781733553391: Amazon.com: Books * The Future of Email Marketing — Interview with Scott Cohen from InboxArmy (Thinks Out Loud Episode 410) * 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud Episode 409) * Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405) * What "It’s All E-commerce" Means in 2024 (Thinks Out Loud Episode 404) * What AI Will Do to Content Marketing (Thinks Out Loud Episode 402) * Revisiting How to Escape Big Tech’s Web (Thinks Out Loud) * The Single Biggest Myth in Digital: Content is Expensive (Thinks Out Loud Episode 275) * How to engage your hotel’s secret sales fo...

    26 min
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Ratings & Reviews

5
out of 5
5 Ratings

About

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business. Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

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