Thinks Out Loud: E-commerce and Digital Strategy

Tim Peter
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Thinks Out Loud: E-commerce and Digital Strategy

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business. Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

  1. HÁ 2 DIAS

    The Only Way to Succeed Next Year (Thinks Out Loud Episode 444)

    As far as I’m concerned, there’s only one way to succeed next year. And, truth be told, it goes beyond success just in your business. I don’t mean to say that business success isn’t important. Of course it is. But, business success often follows from success throughout your life. Most successful people seem like they’re accomplished in many areas… because they are. They’re not focused solely on being their best selves only at work or only at a given hobby. It’s the idea of being your best self that’s at the heart of this conversation I want to have this time around. What does “being your best self” look like in practice? What can you do to achieve it? And how does it apply not only in business, but across many areas of your life? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. The Only Way to Succeed Next Year (Thinks Out Loud Episode 444) — Headlines and Show Notes Show Notes and Links * Mihaly Csikszentmihalyi – Wikipedia * 8 Traits of Flow According to Mihaly Csikszentmihalyi * AI Is Not the Future. You Are (Thinks Out Loud Episode 443) * wheel of life – Google Search * Navigating Life’s Spheres: Your Guide to the Balance Wheel | Love Light & Inspiration * The Vor Game – Wikipedia * "Touch Grass" (Thinks Out Loud Episode 358) * Revisiting "What Are We Doing Here?" * How Are You Holding Up? (Thinks Out Loud Episode 316) * Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420) * a href="https://www.timpeter.com/?

    26min

  2. 12 DE DEZ.

    AI Is Not the Future. You Are (Thinks Out Loud Episode 443)

    I’m having a ton of conversations lately about how AI will affect the future of work and employment. Many of these conversations start off with questions like “What will AI do to my job?” And, of course, “What happens to my job in the future?” AI is a big deal. No two ways about it. But, here’s the thing: AI is not the future. You are. You have control of what your future looks like. Sure, AI could affect pieces of your life. It already does. But you have lots of say in terms of what your life looks like overall. How will that work? How can you ensure that AI plays the right role in your life? And how do you make sure that your job — and more importantly, your life — reflects the future you’re looking for? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. AI Is Not the Future. You Are (Thinks Out Loud Episode 443) — Headlines and Show Notes Show Notes and Links * Ikigai – Wikipedia * Ikigai: The Japanese Secret to a Joyful Life — the Government of Japan * Madam C. J. Walker – Wikipedia * Wheel of Life/Balance Wheel * Co-Intelligence: Living and Working with AI: Mollick, Ethan: 9780593716717: Amazon.com: Books * Giving Thanks 2024 (Thinks Out Loud Episode 441) * The Future of Computing?

    27min

  3. 5 DE DEZ.

    How Google Loses (Thinks Out Loud Episode 442)

    Google faces the most serious challenges in its history right now. And any stumble Google suffers also hurts your business. Organic search, paid search, local search, metasearch, product search, and all the rest depend on Google getting lots of traffic. If Google loses, even a little, you stand to lose too. So how does Google lose? How likely is it to occur? How does that loss affect your business? And what can you do about it to ensure that you win, no matter what happens to Google? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. How Google Loses (Thinks Out Loud Episode 442) — Headlines and Show Notes Show Notes and Links * Googling Is for Old People. That’s a Problem for Google. – WSJ * Whose brand does Google want to build? – Biznology * Is Google Doomed in 2025? (Thinks Out Loud Episode 440) * Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud Episode 437) * Will AI Kill Your Brand (Thinks Out Loud Episode 435) * Revisiting Why Digital Gatekeepers Kill Organic Traffic (Thinks Out Loud) – Tim Peter & Associates * Will Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433) * Revisiting Google Big AI Problem (Thinks Out Loud) * Google Loses its Antitrust Case: Why That Matters for Your Business (Thinks Out Loud Episode 429) * Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430) * How to Put Big Tech and AI — the Biggest Threat and Biggest Enablers of Your Business — to Work (Episode 428) * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cudGltcGV0ZXIuY29tL2Jsb2cvZ29vZ2xlL...

    23min

  4. 27 DE NOV.

    Giving Thanks 2024 (Thinks Out Loud Episode 441)

    It’s Thanksgiving time again. Which means it’s time for me to share what I’m thankful for in 2024… and what I’m looking forward to in 2025. What am giving thanks for this year? And, more importantly, how do they help you learn and grow as you look ahead to next year? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. Giving Thanks 2024 (Thinks Out Loud Episode 441) — Headlines and Show Notes Show Notes and Links * How to succeed in MrBeast production (leaked PDF) * Gratitude 2023 (Thinks Out Loud Episode 403) * Gratitude — 2022 (Thinks Out Loud Episode 365) * Thinks Out Loud Thanksgiving 2021 + Bonus Content! (Thinks Out Loud 332) * Jim Collins – Concepts – The Stockdale Paradox * An AI Day in the Life of a Marketing and Digital Strategy Consultant (Thinks Out Loud Episode 434) * Is AI Destined to Make Marketing — and Music — Worse? (Thinks Out Loud Episode 432) * What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426) * Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420) * Recapping 2023 Part 2 — Personal Lessons Learned (Thinks Out Loud Episode 407) * Revisiting "We Owe it to Our Customers to Make Their Lives Better" (Thinks Out Loud) You might also enjoy this webinar I recently participated in with Miles Partnership that looked at "The Power of Generative AI and ChatGPT: What It Means for Tourism & Hospitality" here: Free Downloads We have some free downloads for you to help you navigate the current situation, which you can find right here: * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly9tY3VzZXJjb250ZW50LmNvbS8wOGFiZWM...

    18min

  5. 21 DE NOV.

    Is Google Doomed in 2025? (Thinks Out Loud Episode 440)

    Just a few months after its 26th anniversary, Google faces more threats heading into next year than ever. The rise of artificial intelligence provides users with an alternative way to search. Regulators, legislators, and courts are trying to break its market dominance. And younger consumers, especially, increasingly turn to social platforms to find the answers they need. And, yet, in the midst of these threats… Google just had the most successful quarter in its history. So, what’s the reality? Is Google doomed in 2025? Or is its continued position as king of the hill assured next year and beyond? Most importantly, how will whatever happens in the year ahead affect your business? I don’t think Google is doomed, far from it. But I do think their most likely responses to the changing marketplace isn’t necessarily in your best interest. If nothing else, you should expect the ongoing shift from organic to paid search to continue. And there’s no way that’s good for you. So, whether or not Google is doomed, what should you do as you move into 2025? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. Is Google Doomed in 2025? (Thinks Out Loud Episode 440) — Headlines and Show Notes Show Notes and Links * Is the new ChatGPT Search a significant threat to Google? * The Future of Computing? Big Tech Earnings and the State of Digital Q3 2024 (Thinks Out Loud Episode 439) * Four Big Threats (Plus a Bonus Threat!) To Google’s Dominance Next Year (Thinks Out Loud Episode 436) * Trump says Google has ‘a lot of power’ and he would do ‘something’ about it — but stops short of favoring a break-up * Trump’s admin puts new light on Google’s potential breakup * JD Vance Live at RemedyFest – YouTube * Digital Markets Act – Wikipedia * DOJ says Google must sell Chrome to crack open its search monopoly

    26min

  6. 14 DE NOV.

    The Future of Computing? Big Tech Earnings and the State of Digital Q3 2024 (Thinks Out Loud Episode 439)

    It’s time for Big Tech’s earnings once again. And, this time around there were some notable updates, particularly from Meta Platforms (i.e., Facebook) and Microsoft that hint at the future of computing — and, more importantly, the future of your customers’ digital experience. Meta, in particular, shared a compelling vision of where they’re looking to go as a company, not only for the next few quarters, but for the decade ahead. I’m not convinced they’ll succeed. But I’m impressed by the clarity of vision Mark Zuckerberg and Susan Li expressed. Microsoft, by contrast, has an entirely different approach to the market focused on enterprise vs. consumers. Two different visions, clearly expressed, and clearly focused on the future. How will the future of computing shape your customers’ behaviors going forward? And, most importantly, what do these visions mean for your brand and business? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. The Future of Computing? Big Tech Earnings and the State of Digital Q3 2024 (Thinks Out Loud Episode 439) — Headlines and Show Notes Show Notes and Links * Microsoft Earnings Call Transcript TranscriptQandAFY25q1.docx * Microsoft Earnings SlidesFY25Q1.pptx * Facebook earnings call transcript PDF link * Microsoft Earnings; Microsoft and OpenAI, Again; GitHub Copilot Adds Gemini and Claude * Google’s earnings PDF link * 2024 Q3 Earnings Call – Alphabet Investor Relations * Amazon.com (AMZN) Q3 2024 Earnings Call Transcript | The Motley Fool * Amazon.com, Inc. – Quarterly results * Amazon earnings release PDF link * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cuZm9vbC5jb20vZWFybmluZ3MvY2FsbC10cmFuc2NyaXB0cy8yMDI0LzEwLzMxL2FwcGxlLWFhcGwtcTQtMjAyNC1lYXJuaW5ncy1jYWxsLXRyYW5zY3Jpc...

    23min

  7. 31 DE OUT.

    Are AI and Digital Evil (Thinks Out Loud Episode 438)

    Do artificial intelligence and digital more broadly scare you? Do their potential harms keep you up at night? In short, are these tools evil? I don’t think they are. Truly. And, most of the time, neither are the people who create them. That doesn’t mean that AI and digital can’t cause harm for your customers, for your business, and for you. The question instead should be, “How can you keep these tools from causing harm in the world?” And that’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. Are AI and Digital Evil (Thinks Out Loud Episode 438) — Headlines and Show Notes Show Notes and Links * Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398) * Will AI Kill Your Brand (Thinks Out Loud Episode 435) * Is AI Destined to Make Marketing — and Music — Worse? (Thinks Out Loud Episode 432) * Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419) * Revisiting What Trees Will You Plant? (Thinks Out Loud) * Recapping 2023 Part 2 — Personal Lessons Learned (Thinks Out Loud Episode 407) * No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415) * Paul Virilio – Wikiquote * Lawsuit claims Character.AI is responsible for teen’s suicide * Performing a Project Premortem * Risk Matrix Template: Assess Risk for Project Success 2024 — Asana You might also enjoy this webinar I recently participated in with Miles Partnership that looked at "The Power of Generative AI and ChatGPT: What It Means for Tourism & Hospitality" here: Free Downloads We have some free downloads for you to help you navigate the current situation,

    21min

  8. 23 DE OUT.

    Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud Episode 437)

    Some folks think that artificial intelligence is a white knight, coming to rescue their businesses from gatekeepers such as Google, Amazon, Facebook, and the rest. But is that true? Is AI the key to unlocking Big Tech’s gates? Or is it just another gatekeeper waiting in the wings? In this episode of the Thinks Out Loud podcast, our company founder and president, Tim Peter, takes a look at whether artificial intelligence might play in helping you bypass gatekeepers, and how you can start connecting directly with your customers no matter what. Want to learn more? Here are the show notes for you. Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud Episode 437) — Headlines and Show Notes Show Notes and Links * OpenAI – Wikipedia * Anthropic – Wikipedia * Perplexity AI – Wikipedia * When you give a Claude a mouse * Google and Kairos sign nuclear reactor deal with aim to power AI – Ars Technica * Microsoft deal propels Three Mile Island restart, with key permits still needed | Reuters * The Rapid Adoption of Generative AI PDF link * The Value of AI in Today’s Classrooms * Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424) * The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425) * Revisiting Why Digital Gatekeepers Kill Organic Traffic (Thinks Out Loud) * Revisiting How to Diversify Your Marketing Mix...

    22min
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Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business. Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

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