001: WTF is Wine Stains & Social Media Marketing 101 Wine Stains

Sit down with husband and wife Connor & Kaitlyn Parker as they share the behind-the-scenes (aka very raw, very candid) story of how the Wine Stains podcast came to be.

WE'RE DISCUSSING:


How the "Wine Stains Pod" came to be
What does Kaitlyn do all day? (life as a copywriter)
Managing personal and business finances as dual entrepreneurs
When & how we both made the leap to full-time business owners
Social media throwbacks, honest thoughts about certain channels, and marketing 101 (26:53)
Team-building and the importance of outsourcing/hiring the right people
Practicing "less but better" lifestyle philosophy
Focusing on creating content that resonates (rather than feeling like it has to be revolutionary)
Whether we consider ourselves to be "CEOs", what that title means to us, and what to consider when claiming your own title
3 quick bullet points/takeaways on marketing from Kaitlyn

THINGS WE MENTIONED:


Profit First by Mike Michalowicz - https://rstyle.me/+oXAB9cA9DJEPi4ZFKyOyUw
The Copywriter Club - https://thecopywriterclub.com/
Who, Not How by Dan Sullivan - https://rstyle.me/+YcC3bwagHEQhWSZz8QRLlg
Essentialism by Greg McKeown - https://rstyle.me/+PNaRFAB9YgBBnURNmcmOXA
The Benham Brothers - https://benhambrothers.com/courses/

STAY CONNECTED:


Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/
Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/
The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/
Website: winestainspod.com
Kaitlyn's personal blog: https://kaitlynhparker.com/