265 episodes

Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

Wizards of Ecom Carlos Alvarez

    • Business
    • 5.0 • 50 Ratings

Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

    #367 - Amazon Video Mastery: Budget-Friendly Tips to Win Big!

    #367 - Amazon Video Mastery: Budget-Friendly Tips to Win Big!

    On Today's episode, we have my good friend, Rafael Veloz, on the show. Rafa is the founder of the award winning creative agency Shareit Studio and a few months back taught an incredible hands on workshop at Wizards of Ecom Miami on creating DIY product photography with smartphones. 
     
    In this episode we’ve discussed quite an interesting and timely topic as Rafa shares his expertise and insights on how to effectively utilize Amazon Video to reach a wider audience and increase sales without breaking the bank. From optimizing video content to leveraging it to social media and influencer marketing, Rafa provides valuable tips and strategies for businesses looking to maximize their success on Amazon Video.
     
    Tune in to learn how to make the most of your resources and achieve success in the competitive world of online video marketing.
    In This Episode:
    [01:00] Introducing Rafa
    [03:35] Why should you release a video?
    [05:00] Most important video to do.
    [06:00] Which one wins, quality content or product?
    [12:00] Horizontal or Vertical video?
    [14:54] Which one converts better? Commercial high-end videos or organic videos?
    [24:50] Amazon Influencer videos.
    [28:40] Sponsored brand TV.
    [36:09] Shareit Studio or Spirit Creative?
     
    Guest Links and References:
    Website: https://shareitstudio.com/
    Instagram: https://www.instagram.com/shareitstudio/
    Linkedin profile: https://www.linkedin.com/in/rveloz/
    Youtube channel: https://www.youtube.com/@ShareItStudio
    Email: hello@shareitstudio.com
     
    Book References:
    TRACTION by Gino Wickman
    Crazy Time by Abigail Trafford
    Never Split the Difference by Chris Voss
     
    Links and References:
    Wizards of Amazon: https://www.wizardsofecom.com/
    Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p
    Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
    Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
    Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

    • 42 min
    #366 - The Biggest Thing Holding Back New Sellers

    #366 - The Biggest Thing Holding Back New Sellers

    In this episode, I emphasized on having a community as one of the biggest factors a seller does not hold back. That said, not having a community is one factor holding new sellers back. The absence of a supportive, like-minded community can hinder new sellers from gaining valuable insights, advice and encouragement which is crucial for success in the competitive marketplace.
     
    Additionally, the impact of fees and advertising is also discussed. I hope you gain valuable insights and actionable tips for overcoming challenges faced as new sellers on the platform.
     
    In This Episode:
    [00:25] Inspiration to the topic.
    [02:25] The degree of responsibility
    [05:00] Priya Parker’s The Art of Gathering.
    [05:15] The definition of a community.
    [09:50] Understanding the fees involved.
    [14:45] Advertising.
     
    Links and References:
    Wizards of Amazon: https://www.wizardsofecom.com/
    Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p
    Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
    Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
    Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

    • 18 min
    #365 - When to Hire a Virtual Assistant

    #365 - When to Hire a Virtual Assistant

    In this episode I am going to share insights on when to hire Virtual Assistant based on what I learned from a coach 15 years ago, from the book Virtual Freedom and my knowledge accumulated in the trenches over the last 15 years.
     
    I also discussed the reasons why hiring a virtual assistant can be beneficial and explore factors to consider when deciding to hire one. This episode delves into the various tasks that VAs can help with and some advice on where to find and how to hire the right virtual assistant you need..
     
    Overall, I hope this episode provides valuable information on the process of hiring VAs and the benefits it brings along to your business.
     
    In This Episode:
    [00:25] Episode’s inspiration
    [03:00] What is a Virtual Assistant?
    [06:00] Why are you hiring a VA and what role?
    [11:20] Assigning values.
    [15:00] When should you hire?
    [17:00] Where?
    [18:00] Top 3 VA platforms.
     
    Book Reference:
    Virtual Freedom by Chris Ducker
     
    Links and References:
    Wizards of Amazon: https://www.wizardsofecom.com/
    Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p
    Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
    Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
    Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

    • 20 min
    #364 - How to Combat the New Amazon Placement Fees & Be A More Profitable Brand

    #364 - How to Combat the New Amazon Placement Fees & Be A More Profitable Brand

    In This Episode:
    [00:30] Inspiration for this episode.
    [08:30] The solution
    [09:00] Put on the big boy pants to talk to your supplier.
    [11:20] Remove high interest credit
    [13:00] Raising sale price
     
    Links and References:
    Wizards of Amazon: https://www.wizardsofecom.com/
    Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p
    Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
    Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
    Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

    • 17 min
    #363 - Michael Phelps Can Teach You How To Succeed On Amazon

    #363 - Michael Phelps Can Teach You How To Succeed On Amazon

    I'm looking forward to sharing this episode with you that I was inspired to create after reading a cool newsletter from  Scrappy Podcast that I found inspiration from the greatest swimmer, Michael Phelps. Listen in as to why I can relate Amazon selling to Michael Phelps success.
     
    This may sound like 101 but I feel the need to share as I feel that this lesson is extremely poignant to Amazon sellers and my end goal is to bring you a goal to target a particular niche which creates clear dominations for your brand.
     
    I really hope this short episode is insightful and helpful to you.
     
    In This Episode:
    [00:40] The inspiration of this episode.
    [01:15] Best swimmer of all time.
    [02:40] Meet-ups update.
    [04:10] Specific product niche.
    [07:20] Launching different products.
     
    Links and References:
    Wizards of Amazon: https://www.wizardsofecom.com/
    Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p
    Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
    Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
    Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
     

    • 8 min
    #362 - Is Your Products Main Image Good Enough? My New Favorite Tool

    #362 - Is Your Products Main Image Good Enough? My New Favorite Tool

    In today's episode I am going to share my new companion to Pickfu, that I am beginning to use to see how my main image stacks up better than I was doing before against my competitor.
    How your product is packaged is critical for its success,  the digital packaging that is. This is the first thing somebody sees before buying your product.

    12-13 years ago, my strategy for keeping tabs on my competitors was a Google Sheet with tabs representing each of my products. Now, it’s a FREE tool called MILANOTE. I'm gonna be sharing with you what Milanote can do and why you should be tracking your top competitors' images. So listen in and I hope this will be an insightful episode for you. 
     
    In This Episode:
    [00:40] Sharing my takeaway
    [01:00] Packaging of product in images.
    [02:40] Free tool I use in tracking my competitor.
    [07:30] MILANOTE
    [09:10] Step by step.
     
    Links and References:
    Wizards of Amazon: https://www.wizardsofecom.com/
    Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p
    Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
    Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
    Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

    • 12 min

Customer Reviews

5.0 out of 5
50 Ratings

50 Ratings

Lisalynn4000 ,

Great resource

Truly a great resource for excellent ecommerce content. Carlos and his team are always at the top of the spear when it comes to the latest ways to work in the ecom space. This is one of my favorite podcast!

ASobering ,

A Truly Valuable Resource 🔥

This is one of the most insightful ecommerce podcasts that I have ever come across! The Wizards of Ecom team does such a great job of sharing their wisdom and I love how they lead meaningful conversations with guests who bring so much experience and actionable insight to the table. Highly recommend checking this show out - you won’t be disappointed!

Samuru1 ,

Supportive group, lots of knowledge!

I’ve been to the group myself in person and they are great. I really enjoy the podcast and the diversity of guests that are on, even though I don’t do private label there’s always something new to learn

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