44 min
Women Drink Liquor Too: Gender Bias and Female Targeted Marketing With Dr. Nicola Nice | Pomp & Whimsy Marketing Mistakes (And How To Avoid Them)
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- Marketing
In this episode, Stacy sits down with sociologist and consumer insights strategist Dr. Nicola Nice to examine the male-dominated landscape of marketing insights. We’ll learn why liquor brands seem to only target men, how to speak to women as women, and common misconceptions that have perpetuated the industry.
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Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message
Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support
In this episode, Stacy sits down with sociologist and consumer insights strategist Dr. Nicola Nice to examine the male-dominated landscape of marketing insights. We’ll learn why liquor brands seem to only target men, how to speak to women as women, and common misconceptions that have perpetuated the industry.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message
Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support
44 min