50 episodes
WordBirds Chris Willis
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- Business
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5.0 • 8 Ratings
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Words fuel business. They build relationships with employees and customers, ignite interests, and power journeys. Words strengthen brands, reinforce viewpoints, and generate revenue. Their value is immense.However, many enterprises see communication as a commodity, rushing to get messages out the door without focusing on quality and impact. Effective words capture interest, connect, and drive action. They are the glue between you and your business and your business and your customers. Save yourself from missed communication opportunities and create impact with WordBirds!Each episode explores why mediocre messaging no longer cuts it, the challenges pros face with personalization, and the need for impactful communication. Words are your biggest business asset — make them work hard for you.The podcast features executives, experts, and thought leaders sharing their ups and downs in when working with words. Learn how to communicate effectively, engaging your employees and bringing loyal customers to your business and enlightening them as readers.For our new season, we delve into corporate communications, talking to CCOs and heads of communications from major companies. We’ll discuss strategies to elevate communications and position communication professionals as strategic partners.Chris Willis, your host, is Axios HQ’s Chief Marketing Officer with decades of experience in communications strategy. Chris delivers valuable tips on reigniting your impact, keeping discussions casual and memorable.Creating messages under pressure is exhausting, and many enterprises focus on quantity over quality. It’s time to change that. To create highly converting messages, focus on what makes communication successful. Rediscover why and for whom you’re communicating, and how you want your audience to act.Don’t underestimate the power of engaging words and strategic communication. Start today with WordBirds, your source for powerful creation techniques and strategic insights. We’ve got you covered for enterprise messaging and corporate communications.
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Beyond Favors: Tactics for Customer Marketing
In this episode, we're thrilled to have Kristine Englert, Director of Customer Marketing at Mirakl, sharing her wealth of experience in the dynamic realm of marketing. Our host, Chris, dives into Kristine's journey, shedding light on impactful campaigns that transcend marketing channels.Kristine kicks off by unveiling the secret behind her most successful campaign — a data-driven initiative that became a versatile asset across various marketing facets. Emphasizing the pivotal role of understa...
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From Web Pages to Prompt Fields: The Future of Digital Content Experiences
We consider the existential future of content on this week’s episode, with Phyllis Davidson — VP, Principal Analyst at Forrester — who doesn’t hold back in her Provocative Statement of the Day. We also cover everything from content experimentation and strategy to the future of the content landscape and role of generative AI, in this insightful interview with a content celebrity!Primary and derivative content creation takes center stage as Phyllis unravels the success story behind the best con...
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Synchronizing PR and Marketing: A Blueprint for Newsworthy Messaging
With such a crowded digital marketplace, how can your organization cut through the noise and build relationships with your messaging? Amanda Proscia has the answers in this episode of WordBirds.This week we dive into the world of public relations (PR) and marketing with the Co-founder of Lightspeed PR/Marketing and bestselling author of PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, Amanda Proscia. With over 30 years of experience, Amanda shares her wealth of know...
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Championing Success: Strategies for Unlocking Customer Stories and Advocacy
How can we get customers to share their stories with us? For this conversation, Chris spoke to Christine Bottagaro, Chief Marketing Officer at Alviere. We delve into the strategies behind unlocking the invaluable narratives of happy customers and how to transform them into compelling case studies and brand advocacy. And here’s a hit, it’s all about working with your customers instead of asking them for favors! There’s an art to enticing customers to share their stories authentically and ...
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Marketing, Partners, and the Community-First Content Nexus
This week’s guest, Chip Rodgers, Chief Partner Officer at WorkSpan, believes that content is all about community. You have to know your target audience to engage them and build meaningful connections. So how do you create content that cultivates community? Chip has the answers in our interview and educational content has a big role to play — especially in terms of how it can drive conversions. Chip also draws from his extensive background in marketing to explore the intersection of marke...
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The Art of Brand Recognition: Consistency in Content
Branding is more than just a logo or a catchy slogan; it's the personality and identity of a company. It's what distinguishes your brand from your competitors and connects you with your target audience.In today's episode, Julie Kaplan (Senior Vice President, Marketing and Revenue Operations at CareMetx) explains how at the heart of effective branding lies consistent content. Consistent content is critical for brand success and strong brand identity — you have to be more than visually consiste...
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Impressive guests and meaningful discussions. Can’t wait to hear more!