50 episodes

Content fuels an enterprise business. It's one of the most important ways to build relationships with customers, ignite their interests, and power their journey. It also strengthens a brand, reinforces its point of view, and helps generate revenue. Saying it holds a lot of value is an understatement. 

But many enterprises overlook the criticality of content. They see it as a commodity — a sunk cost that’s necessary for doing business. They spend little time on the quality and purpose of content and more time rushing to get it out the door. They miss the value in its impact. Content with impact captures interest. It connects. It drives action. Ultimately, it’s the glue between your business and your customers or prospects, so it holds a lot of potential for conversions. Save yourself from wasting missed content opportunities and start creating impact, here on WordBirds!

Each episode, we’ll explore why mediocre content no longer cuts it, the challenges content pros grapple with as personalization gets harder, and why, if you really want to break through with your content, you need to focus on impact. And remember that it’s one of your biggest business assets — so it’s time to make it work as hard as you do. 

The podcast features large enterprise founders, agency owners, marketing experts, and thought leaders in the content space. They share their ups and downs in producing excellent content. Listen as they open up about their challenges and learn how to write in a way that brings loyal customers to your business and enlightens them as readers. Discover the connection between content quality and peak performance – something every owner should know and every business should prioritize.

The host of this show is Chris Willis, Acrolinx’s Chief Marketing Officer and Chief Pipeline Officer. Acrolinx helps brands create amazing content using artificial intelligence and natural language processing to deliver a better experience for everyone. Acrolinx is the leading AI-powered software built to improve the quality and effectiveness of enterprise content. Acrolinx customers increase their content’s value by streamlining its creation, governing it against established writing guidelines, and improving its impact over time. 
 
Because of this, Acrolinx has gained the trust of the largest enterprises in the world. Among their long list of notable clients are Google, Sony, IBM, Adobe, Microsoft, and Volvo. Acrolinx helps Fortune 2000 companies eliminate editorial bottlenecks, quality issues, budget overruns, and compliance risks from their content supply chain. Because better content always delivers better results. 

Chris delivers conversations jam-packed with valuable tips and tricks on reigniting your impact. He keeps discussions casual and friendly — every major takeaway is valuable and sticks in your mind.

Churning out so much content with strict timeframes and constant pressure is exhausting. And many enterprises focus on creating content for content’s sake, instead of focusing on value and impact. It’s time to change that. If you want to create highly converting copy, you need to focus on the qualities that make content successful. Rediscover why you’re writing, who you’re writing for, and how you want potential customers to act after reading the materials you provide.

Don’t underestimate the power of engaging content. Start adopting this mindset today at WordBirds, your source of powerful creation techniques. We’ve got you covered when it comes to enterprise con

WordBirds Chris Willis

    • Technology
    • 5.0 • 8 Ratings

Content fuels an enterprise business. It's one of the most important ways to build relationships with customers, ignite their interests, and power their journey. It also strengthens a brand, reinforces its point of view, and helps generate revenue. Saying it holds a lot of value is an understatement. 

But many enterprises overlook the criticality of content. They see it as a commodity — a sunk cost that’s necessary for doing business. They spend little time on the quality and purpose of content and more time rushing to get it out the door. They miss the value in its impact. Content with impact captures interest. It connects. It drives action. Ultimately, it’s the glue between your business and your customers or prospects, so it holds a lot of potential for conversions. Save yourself from wasting missed content opportunities and start creating impact, here on WordBirds!

Each episode, we’ll explore why mediocre content no longer cuts it, the challenges content pros grapple with as personalization gets harder, and why, if you really want to break through with your content, you need to focus on impact. And remember that it’s one of your biggest business assets — so it’s time to make it work as hard as you do. 

The podcast features large enterprise founders, agency owners, marketing experts, and thought leaders in the content space. They share their ups and downs in producing excellent content. Listen as they open up about their challenges and learn how to write in a way that brings loyal customers to your business and enlightens them as readers. Discover the connection between content quality and peak performance – something every owner should know and every business should prioritize.

The host of this show is Chris Willis, Acrolinx’s Chief Marketing Officer and Chief Pipeline Officer. Acrolinx helps brands create amazing content using artificial intelligence and natural language processing to deliver a better experience for everyone. Acrolinx is the leading AI-powered software built to improve the quality and effectiveness of enterprise content. Acrolinx customers increase their content’s value by streamlining its creation, governing it against established writing guidelines, and improving its impact over time. 
 
Because of this, Acrolinx has gained the trust of the largest enterprises in the world. Among their long list of notable clients are Google, Sony, IBM, Adobe, Microsoft, and Volvo. Acrolinx helps Fortune 2000 companies eliminate editorial bottlenecks, quality issues, budget overruns, and compliance risks from their content supply chain. Because better content always delivers better results. 

Chris delivers conversations jam-packed with valuable tips and tricks on reigniting your impact. He keeps discussions casual and friendly — every major takeaway is valuable and sticks in your mind.

Churning out so much content with strict timeframes and constant pressure is exhausting. And many enterprises focus on creating content for content’s sake, instead of focusing on value and impact. It’s time to change that. If you want to create highly converting copy, you need to focus on the qualities that make content successful. Rediscover why you’re writing, who you’re writing for, and how you want potential customers to act after reading the materials you provide.

Don’t underestimate the power of engaging content. Start adopting this mindset today at WordBirds, your source of powerful creation techniques. We’ve got you covered when it comes to enterprise con

    Beyond Favors: Tactics for Customer Marketing

    Beyond Favors: Tactics for Customer Marketing

    In this episode, we're thrilled to have Kristine Englert, Director of Customer Marketing at Mirakl, sharing her wealth of experience in the dynamic realm of marketing. Our host, Chris, dives into Kristine's journey, shedding light on impactful campaigns that transcend marketing channels.


    Kristine kicks off by unveiling the secret behind her most successful campaign — a data-driven initiative that became a versatile asset across various marketing facets. Emphasizing the pivotal role of understanding your audience, after all it’s the linchpin between success and failure in marketing.


    We discuss the intricacies of marketing with customers rather than just to them. Kristine unfolds the art of showcasing the mutual benefits of collaboration, debunking the notion of customers doing marketers a favor. Drawing from her experiences at Mirakl and Perfecto, Kristine shares anecdotes of both triumphs and learning opportunities, including the strategic blunder of misaligned campaigns and the lessons learned. After all, customer marketing should also benefit the customer too!


    Join us as Kristine unravels the tactics behind creating content that resonates beyond marketing, the importance of customer-centricity, and the strategies to forge lasting relationships for mutual growth. This episode promises valuable insights into the evolving landscape of customer marketing strategy and the art of leveraging collaboration for enduring success.

    • 23 min
    From Web Pages to Prompt Fields: The Future of Digital Content Experiences

    From Web Pages to Prompt Fields: The Future of Digital Content Experiences

    We consider the existential future of content on this week’s episode, with Phyllis Davidson — VP, Principal Analyst at Forrester — who doesn’t hold back in her Provocative Statement of the Day. We also cover everything from content experimentation and strategy to the future of the content landscape and role of generative AI, in this insightful interview with a content celebrity!


    Primary and derivative content creation takes center stage as Phyllis unravels the success story behind the best content campaign she’s been involved in. Phyllis sheds light on why this model continues to be a game-changer for B2B enterprises, drawing from her rich experience as an analyst. She also advocates for more interactive content experiences to drive greater engagement. 


    As we venture into the realm of experimentation, Phyllis explains the potential power it could have if companies stopped using experimentation just for content promotion instead of the primary content asset itself. Later in the interview, Phyllis challenges conventional norms, offering a visionary perspective on a future where content as we know it might cease to exist — a real Provocative Statement of the Day (PSOTD)!


    Join us as we navigate these thought-provoking topics with Phyllis Davidson, a distinguished expert from Forrester, in an exploration that transcends the boundaries of traditional content discussions.

    • 36 min
    Synchronizing PR and Marketing: A Blueprint for Newsworthy Messaging

    Synchronizing PR and Marketing: A Blueprint for Newsworthy Messaging

    With such a crowded digital marketplace, how can your organization cut through the noise and build relationships with your messaging? Amanda Proscia has the answers in this episode of WordBirds.


    This week we dive into the world of public relations (PR) and marketing with the Co-founder of Lightspeed PR/Marketing and bestselling author of PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, Amanda Proscia. With over 30 years of experience, Amanda shares her wealth of knowledge on the intricate dance between PR and marketing. One key take away is the crucial role PR plays in ensuring consistent and newsworthy messaging — and why PR should always have a seat at the marketing table. 


    The conversation unfolds into the essence of crafting messages that resonate with your target audience and media outlets. Amanda emphasizes the necessity of creating content that goes beyond mere marketing tactics, underlining the importance of newsworthiness. She introduces her three I's methodology — Innovation, Impact, and Insight — as a guiding framework to evaluate the likelihood of media coverage. This methodology serves as a compass for navigating the complex landscape of storytelling, offering a valuable perspective on how to engage with the news media effectively. 


    Join us as Amanda Proscia shares her invaluable insights, shedding light on the dynamic interplay between PR and marketing in the ever-evolving realm of public image creation and suggesting new PR strategies that go beyond conventional norms.

    • 27 min
    Championing Success: Strategies for Unlocking Customer Stories and Advocacy

    Championing Success: Strategies for Unlocking Customer Stories and Advocacy

    How can we get customers to share their stories with us? For this conversation, Chris spoke to Christine Bottagaro, Chief Marketing Officer at Alviere. 
    We delve into the strategies behind unlocking the invaluable narratives of happy customers and how to transform them into compelling case studies and brand advocacy. And here’s a hit, it’s all about working with your customers instead of asking them for favors! There’s an art to enticing customers to share their stories authentically and the significance of weaving these stories into the fabric of your organization.
    Christine also explains how content weaves its way through your entire organization — meaning no department, not even accounting, can risk deviating from your messaging. Because ultimately, content reverberates as much internally as it does externally, and consistency fosters a sense of unity and identity. Christine explores the power of internal communication in driving brand perception and understanding across your organization, which means every content touchpoint is another opportunity to connect with both your internal and external audiences. 
    In her Provocative Statement of the Day, Christine suggests that marketing needs to carry a revenue number, just like sales do. Because a shift towards measurable accountability emphasizes marketing's contribution and is essential for a holistic understanding of its impact. Join us as we explore these key insights, unlocking the secrets to successful customer advocacy, internal communication, and the evolving role of marketing in today's dynamic landscape.

    • 32 min
    Marketing, Partners, and the Community-First Content Nexus

    Marketing, Partners, and the Community-First Content Nexus

    This week’s guest, Chip Rodgers, Chief Partner Officer at WorkSpan, believes that content is all about community. You have to know your target audience to engage them and build meaningful connections. So how do you create content that cultivates community? Chip has the answers in our interview and educational content has a big role to play — especially in terms of how it can drive conversions. 
    Chip also draws from his extensive background in marketing to explore the intersection of marketing strategies with partnership initiatives, shedding light on the synergies that help you meet your business goals and drive success. We talk about the challenges, opportunities, and similarities that span across harmonizing marketing and partner strategies. 
    From creating comprehensive guidebooks to navigating the landscape of paid inbound links, Chip unveils the lessons learned and the strategies that have proven most effective. Join us for a deep dive into the dynamic realm where marketing and partnerships converge.

    • 29 min
    The Art of Brand Recognition: Consistency in Content

    The Art of Brand Recognition: Consistency in Content

    Branding is more than just a logo or a catchy slogan; it's the personality and identity of a company. It's what distinguishes your brand from your competitors and connects you with your target audience.
    In today's episode, Julie Kaplan (Senior Vice President, Marketing and Revenue Operations at CareMetx) explains how at the heart of effective branding lies consistent content. Consistent content is critical for brand success and strong brand identity — you have to be more than visually consistent to establish brand recognition with your potential customers.
    Julie also suggests that the worst content campaign is the one you don’t do. After all, you can’t learn from inaction and often the best marketing strategies come as a result of trial and error. We also explore Julie’s most successful content marketing campaign and how by providing educational value to your customers you build trust. 
    So, grab your favorite beverage and let's dive into today's episode and unlock the secrets behind building brand recognition through the magic of consistent content!

    • 27 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Hay003 ,

Newest Obsession!

Impressive guests and meaningful discussions. Can’t wait to hear more!

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