Marketing, Partners, and the Community-First Content Nexus WordBirds

This week’s guest, Chip Rodgers, Chief Partner Officer at WorkSpan, believes that content is all about community. You have to know your target audience to engage them and build meaningful connections. So how do you create content that cultivates community? Chip has the answers in our interview and educational content has a big role to play — especially in terms of how it can drive conversions. Chip also draws from his extensive background in marketing to explore the intersection of marke...