24 min
Work session with The Glasers, Communication Gurus The Brandsmiths Podcast
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- Management
Amy and Hilary talk to Susan Glaser PhD and Peter Glaser PhD, renowned communications experts.
Now that they can’t blow minds with live audiences, how do they maintain rockstar status...through a screen?
The Glasers founded their communication consulting business a few decades ago, and have never had to market themselves to attract clients like Microsoft or the governments of the U.S., Scotland and New Zealand (how nice.) But now, with auditoriums, stadiums and many workplace venues off limits, they have to rethink how to land new clients virtually and help teams build trust through conflict (they really do that.). On this show: Copy writing, process, (re)positioning.
Amy and Hilary talk to Susan Glaser PhD and Peter Glaser PhD, renowned communications experts.
Now that they can’t blow minds with live audiences, how do they maintain rockstar status...through a screen?
The Glasers founded their communication consulting business a few decades ago, and have never had to market themselves to attract clients like Microsoft or the governments of the U.S., Scotland and New Zealand (how nice.) But now, with auditoriums, stadiums and many workplace venues off limits, they have to rethink how to land new clients virtually and help teams build trust through conflict (they really do that.). On this show: Copy writing, process, (re)positioning.
24 min