17 episodes

Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer.

“We recognize that each challenge is different and quality thinking doesn’t come in one size.”

Steering clear of prescriptions or templates, the hosts approach each 30-minute conversation with the benefit of a couple decades of experience helping brands express themselves with originality and authenticity. As entrepreneurs themselves, the pair shares honest and practical advice as to how a brand can best support a business.

This lively show features one business owner or team with a specific question. The hosts’ mission is to unpack the situation quickly and deliver real-time insight, feedback and recommendations designed to help move the needle, while also guiding listeners to better leverage their own brands for better business outcomes.
Audiences benefit from hearing about how real businesses of all sizes in different industries avoid pitfalls, navigate challenges and make informed decisions.

The Brandsmiths Podcast Amy Swift Crosby & Hilary Laffer

    • Business
    • 5.0 • 32 Ratings

Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer.

“We recognize that each challenge is different and quality thinking doesn’t come in one size.”

Steering clear of prescriptions or templates, the hosts approach each 30-minute conversation with the benefit of a couple decades of experience helping brands express themselves with originality and authenticity. As entrepreneurs themselves, the pair shares honest and practical advice as to how a brand can best support a business.

This lively show features one business owner or team with a specific question. The hosts’ mission is to unpack the situation quickly and deliver real-time insight, feedback and recommendations designed to help move the needle, while also guiding listeners to better leverage their own brands for better business outcomes.
Audiences benefit from hearing about how real businesses of all sizes in different industries avoid pitfalls, navigate challenges and make informed decisions.

    Work Session with Tara Riceberg, Tesoro

    Work Session with Tara Riceberg, Tesoro

    This work session is for anyone who feels stuck in the very real rabbit hole of forfeiting one thing, like a product, service or “brand” within a current brand, in order to make the greater whole more effective - and in most cases - much more efficient. Amy and Hilary help a Los Angeles retailer make the difficult transition from two recognizable store names - to one more potent, efficient brand. How to let customers know that these sister stores still remain “different” while they simultaneously merge?

    • 38 min
    Need a Brand Audit?

    Need a Brand Audit?

    Fans of The Brandsmiths know they’ll (almost) always hear elements of a brand audit when talking to a founder or CMO. But we heard you when you emailed, DM’d and nudged us to say you wanted a more comprehensive version of this - like getting your horoscope read or your color chart (remember that? I’m a winter!). So here it is - if you want us to look at all the outward facing points of your brand - your identity, messaging, social media, in-store experience, product packaging - the whole enchilada - we’re up to do it on the show. You are likely doing many things right - but we can help where you may feel lost or unsure.

    Send us an email at amy@thebrandsmithspod.com to see if you should be a guest!

    • 1 min
    Work Session with Jason Perez, Yardz

    Work Session with Jason Perez, Yardz

    Amy and Hilary talk to Jason Perez, a tech start-up founder whose standalone app, Yardz, manages construction equipment for general contractors. As the first independent tool to do what it does, Jason wants to know – how are they supposed to talk about it in both a compelling (seductive) and concrete way? What’s the pitch? The tagline? How can he use straight-forward language that doesn't diminish how game-changing a product Yardz is? This work session will benefit anyone struggling to find the words within a new category, for a specific (and old-school) industry and an even more specific audience within that industry.

    • 27 min
    Pandemic Pivots with Alexis Harwood

    Pandemic Pivots with Alexis Harwood

    Amy and Hilary talk to Alexis Harwood, the owner of Helen’s Bottle Shop in Manchester, MA, about fundamental changes she’s making to her relatively new (and very magical) natural wine shop, driven by the pandemic. Other business owners weigh in on what they feel reluctant to return to, thanks to a slowed-down, at-home, we-do-things-differently-now... life. Also with: Paula Mallis of WMN Space, Laura Kleinheinz of Docuvitae, Billy Goldberg of The Buckeye Group and Brian Sims of One World Schools.

    • 22 min
    Mailbag #1: Q&A with Amy & Hilary

    Mailbag #1: Q&A with Amy & Hilary

    Amy and Hilary respond to listener questions. What to do when Instagram makes you irritable; how to establish a genuine (but less conversational) voice on social media; how to evaluate a designer versus developer when approaching a website; and opinions galore, as usual.

    • 17 min
    Work Session with Charlotte Smith, At Charlotte's House

    Work Session with Charlotte Smith, At Charlotte's House

    Her popular Instagram feed @atcharlotteshouse attracts sponsors like Lowes and Home Depot, who love her colorful DIY content and distinctive, hilarious voice. From refinishing old chairs to making a decorative mirror out of oven bake clay, Charlotte Smith combines unexpected materials to reveal design-savvy results - and brings viewers along every step of the way. But Charlotte, the sole talent behind the power tools, knows she could be doing more for her decade-old brand, which she admits was DIY’d. Her business model, like most successful content makers, relies on engagement and traffic to support advertising revenue - all of which she gets - but her metrics pale next to others in her category. She knows her brand needs some TLC in order to grow. In this work session, Hilary and Amy focus on Charlotte’s website and brand as a whole, making a clear distinction between Charlotte, the person, and At Charlotte’s House, the brand.

    • 31 min

Customer Reviews

5.0 out of 5
32 Ratings

32 Ratings

Qool Socks ,

My New Obsession

Amy and Hilary rock.
They bring branding sessions out from behind closed doors to the rest of us!!
As a relatively young brand, I am super grateful for access to their work, and the opportunity to hear from other founders.
In a refreshingly honest and thought-provoking workshop approach, they really nail the branding challenges that are brought to them by their guests.

ckn68 ,

Logical and concise

How Amy and Hilary manage to come up with a mission statement that works in both English and Spanish in addition to a direction for the logo with it all making sense is incredible. So easy to follow and love their reasoning and explanations without feeling daunting. Wish all communication could be this easy to follow.

shaferjan ,

Real advice.

HilaryAnd Amy give real advice. They don’t just talk but they have real solutions

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