50 min
Work The Angles - Tony Effik, Strategist Sweathead, A Strategy Podcast
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- Marketing
Tony Effik is SVP, Client Strategy at NBCUniversal and an adjunct assistant professor at Columbia University. Before, he ran Media & Connections at R/GA and he was CSO of Publicis.
Big titles. The thing is, talking to Tony makes me think of this Dilated Peoples lyric: "I work the angles sharp and precise."
Everything he has done in life is work the angles. From Nigeria to a housing estate in London to New York. From selling ads to making them. From trying to understand what angle would work for his life and for a possible customer.
There is the sound of a beard rubbing against a microphone in this conversation. But maybe it's just Tony working out his next angle.
You can find Tony at https://twitter.com/aeffik
---- Internets:
YouTube: https://bit.ly/2Ji3zNt
Community: http://www.sweathead.co
Twitter: http://www.twitter.com/markpollard
Instagram: http://www.instagram.com/markpollard
Tony Effik is SVP, Client Strategy at NBCUniversal and an adjunct assistant professor at Columbia University. Before, he ran Media & Connections at R/GA and he was CSO of Publicis.
Big titles. The thing is, talking to Tony makes me think of this Dilated Peoples lyric: "I work the angles sharp and precise."
Everything he has done in life is work the angles. From Nigeria to a housing estate in London to New York. From selling ads to making them. From trying to understand what angle would work for his life and for a possible customer.
There is the sound of a beard rubbing against a microphone in this conversation. But maybe it's just Tony working out his next angle.
You can find Tony at https://twitter.com/aeffik
---- Internets:
YouTube: https://bit.ly/2Ji3zNt
Community: http://www.sweathead.co
Twitter: http://www.twitter.com/markpollard
Instagram: http://www.instagram.com/markpollard
50 min