100 episodes

WVU Marketing Communications Today, a syndicated show that is at the intersection of data-driven decision making and marketing practice. Each week we will highlight an emerging or current trend impacting marketers today. Hosted by Cyndi Greenglass, our inaugural faculty member in the Masters of Science DMC Program, we will hear from leading professionals who blend the academics and practice of data-driven marketing today.

WVU Marketing Communications Today West Virginia University

    • Marketing
    • 4.7, 3 Ratings

WVU Marketing Communications Today, a syndicated show that is at the intersection of data-driven decision making and marketing practice. Each week we will highlight an emerging or current trend impacting marketers today. Hosted by Cyndi Greenglass, our inaugural faculty member in the Masters of Science DMC Program, we will hear from leading professionals who blend the academics and practice of data-driven marketing today.

    Event Planning During the Current Health Crisis

    Event Planning During the Current Health Crisis

    Due to the current global health crisis and concerns around the spread of COVID-19, events, both large and small have been canceled across the United States. Where does the industry go from here? How has event planning changed and adapted? In this podcast, Deidre West, director of special events and celebrity relations at the Children’s Health Fund, will discuss her experience navigating this new reality.
    Deidre West
    DIRECTOR OF SPECIAL EVENTS AND CELEBRITY RELATIONS FOR CHILDREN’S HEALTH FUND
    M.A. (New York University)
    Deidre West's experience in event planning includes a wide range from luncheons, dinner and conferences to high-profile events for celebrities and professional athletes, product launches, consumer brands in fashion, food and beverages industries, galas, retail stores, and a hotel grand reopening.
    West is a native Ohioan and has always had an interest in conceptualizing an idea and bringing it to life. At Ohio University she created a multidisciplinary Bachelor of Specialized Studies degree in Advertising that included courses from Public Relations, Marketing, Business, Journalism, Telecommunications, and Interpersonal Communications.
    West's love of music and understanding the business aspect of identifying talent and marketing artists piqued her interest. After graduating from OU, she went on to study Music Business and Entertainment Professions at New York University, where she received a master’s degree. During graduate school, West had the opportunity to plan events for the NYU community as the Special Events Graduate Assistant in NYU’s Program Office. Her team was responsible for planning “Big Fun Days” around campus for students, faculty and staff. These events included All Hallow’s Eve, Chill Out Day (during finals) and Strawberry Fest.
    Working for Sony Music enabled West to gain event experience during her first full-time job out of grad school. As the label representative for The Source magazine’s “Fashion Nation Tour,” she was involved in on-site execution of the tour at college campuses. This lead to her next role at a men’s magazine where she served as marketing/promotion and event manager, conceptualizing, planning and implementing various integrated marketing programs and events. In addition to the events in NYC, West planned events across the country (Los Angeles, Las Vegas, Houston, Chicago, Miami, and Boston) as well as in Puerto Rico.
    At Metropolitan Home and ELLE Decor magazines, West wrote integrated marketing proposals for advertisers and planned events in NYC, Los Angeles and Miami. The largest project that she managed was two months of private parties and public walking tours, as well as third-party rentals for the Metropolitan Home and Showtime Networks' Showhouse . The launch event won the Silver Award for "Best First Time Event" at the FOLIO: FAME Awards.
    After leaving the publishing industry, West spent more than five years at NYU planning large scale events that included Open House, Junior Day, and CSAW Cybersecurity Conference and Competition - the largest cybersecurity competition and conference in the world – and many other events.
    West is currently the Director of Special Events and Celebrity Relations for Children’s Health Fund, a New York City based nonprofit that provides medical, dental and mental health services across the country via state-of-the-art mobile medical clinics. She is responsible for planning fundraising, donor and other special events, and finding ways to engage celebrities for events as well as awareness campaigns.

     
    WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel. 
       

    • 23 min
    Social Media Isn't a Magic Bullet

    Social Media Isn't a Magic Bullet

    Social media is free right? Surely it can solve all my sales and marketing goals. Wrong! Digital Marketing in 2020 requires a strong brand messaging architecture and paid media strategy to supplement an organic social media strategy. In this podcast, we will learn how brands need to evolve their social media thinking and approach in order to stay relevant and achieve KPIs that matter.
    About Susan's guest:
    During my 15+ year career, I’ve become accustomed to working with big brands and iconic organizations. My journey began in college athletics as a sports information director with stops at SMU, the Missouri Valley Conference, and Conference USA.
    While I’ve made a strong impact within college athletics, I’ve also created relationships with professional organizations in the NFL’s Dallas Cowboys and the NBA’s Dallas Mavericks. My experiences are diverse when it comes to branding and advertising, with stints at boutique agencies such as Verge Pipe Media and MM2 PR, as well as working client-side for Associa in Dallas. I began at Aflac in 2017 working with the digital expansion team, helping with agent recruiting lead generation efforts. I am now Associate Brand Manager, leading and driving the company’s social media strategy.
    I am a leader worth following. I possess a deep level of self-awareness honed through the 100X Leadership System by Culture Wins and I practice its teachings daily. Its philosophies encourage me to support and challenge myself, as well as the individuals around me, to become the best versions of ourselves. A proud ESFJ and Nurturer, I’m also a challenger of people. I remain deeply concerned about the relational health and harmony of my teams. I am committed to protecting values and principles while understanding how certain actions, behaviors and initiatives affect people. Let's connect on Twitter: @todmeisner
    WVU Marketing Communications Today is hosted by Susan Jones from West Virginia University which is a program on the Funnel Radio Channel. 
       

    • 24 min
    2 Million Miles Later - Tales From a Life-Long Entrepreneur & Market Researcher

    2 Million Miles Later - Tales From a Life-Long Entrepreneur & Market Researcher

    Rex Repass, a native West Virginian, is President of Research America Inc. In this podcast, Rex will tell us about his life-long interest in the effects of media and marketing on consumer decision making – from the cars they drive to the candidates they support. He has an interesting story to share from his first market research venture in the early 1980s to now leading a Top 50 research firm in the U.S.
     
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    About Matthew's guest:
    Rex Repass is President of Research America Inc. The company has 250 employees in the U.S., with locations in Philadelphia, metro New York, Cincinnati, Detroit, Orlando, and Sacramento. The Research America teams have designed and led market research and consumer insights projects for some of the leading corporations in the world including Walgreens, Pfizer, Honda, Facebook, and Hilton Hotels. In addition, over the years Rex and his teams have conducted public opinion and user experience research for more than 40 newspapers in the U.S. and Canada, and the Reuters News Agency.
    Rex is a life-long entrepreneur. He has been an owner in three market research firms during his career. Companies he has led have been named to Inc. magazine’s annual list of the fastest-growing, privately-held companies in America multiple times. In 2020, Research America was also named one of the Top 50 market research firms in the U.S. based on annual revenue by the GreenBook Research Industry Trends Report (GRIT).
    A native of Charleston, West Virginia Rex remains close to his roots. For many years he has directed The West Virginia Poll™ sponsored by the MetroNews Radio Network. Rex received an undergraduate degree from Marshall University and in 2017 was named a Distinguished Alumnus of Marshall’s College of Arts and Media. He is also a former Marshall athlete and was a member of Coach Jack Lengyel’s Young Thundering Herd football team in the early 1970s. In 1977, Rex received a Master of Science degree in Communications from the University of Tennessee, with an emphasis in public opinion and advertising research methods. He currently serves as Vice-Chair of UT’s College of Communications & Information Sciences Board of Visitors.
    Rex is based in Research America’s Cincinnati office and he and his wife Theresa are the parents of four adult daughters.
    WVU Marketing Communications Today is hosted by Matthew Cummings from West Virginia University which is a program on the Funnel Radio Channel. 
       

    • 26 min
    Crisis Ahead

    Crisis Ahead

    Crisis management expert, consultant, and author Edward Segal talks about the publication of his new book on crisis management — Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey).
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    About Susan's Guest:
    Edward Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs. Segal is the former marketing strategies columnist for The Wall Street Journal's StartUpJournal.com and senior media relations consultant for Ogilvy Public Relations Worldwide. He has provided expert PR advice and counsel to more than 500 corporations and organizations. For more information, visit EdwardSegal.com.
    WVU Marketing Communications Today is hosted by Susan Jones from West Virginia University which is a program on the Funnel Radio Channel. 
       

    • 23 min
    You can do more than Survive: Crisis communications in the age of crisis

    You can do more than Survive: Crisis communications in the age of crisis

    A Crisis is sometimes defined as anything that interrupts normal business operations … something Webster says that brings about a turning point or decisive moment when difficult decisions must be made. Many if not most organizations, companies, and leaders understand the need to put a crisis plan in place before the next crisis hits, no matter how unpredictable the actual event might be.
     
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    My next guest argues that even those entities that carefully prepare crisis plans fail spectacularly when tested because they forget about one key feature of a successful crisis response: COMMUNICATING through it. Without a Crisis Communications strategy she says, your reputation and your very viability might be in jeopardy.
    About Susan's guest:
    Aileen Pincus launched The Pincus Group after more than two decades of communications experience. Aileen worked as a local and national television reporter in Portland, Tampa, and Washington DC, before leading communications for a U.S. Senator, and then joining a global public relations firm as senior executive trainer. She now leads training and strategy for the firm’s clients around the country. Aileen’s communications experience spans the fields of journalism, politics, and public relations. She has trained senior executives from around the country for one of the nation’s largest public relations firms, Golin/Harris International.   Her work in strategy and communications training for Fortune 500 companies included counsel for the pharmaceutical, medical research, banking, automotive, legal, chemical, engineering, and technology industries, as well as for political and non-profit groups.
    Prior to training and consulting in private industry, Aileen worked as a senior staff advisor for a U.S. Senator. As Communications Director, she coordinated all local, regional and national media efforts, and served as the Senator’s chief spokeswoman. Aileen comes to media and communications consulting after an extensive career in journalism. Aileen reported for local and national television news markets around the country for nearly two decades. She was an award-winning reporter for the NBC affiliate in Portland, Oregon, the ABC affiliate in Tampa, for the Fox affiliate in Washington DC and for CNN, where she reported on national stories for CNN affiliates around the country.
    As President and founding partner of The Pincus Group, Aileen now directs effective media strategies and communication training for clients around the country. She writes and speaks on effective communication for national organizations and forums. Aileen is a graduate of California State University at Northridge, School of Journalism. She is listed in Who’s Who as one of the nation’s most influential people.
    WVU Marketing Communications Today is hosted by Susan Jones from West Virginia University which is a program on the Funnel Radio Channel. 
       

    • 22 min
    Creating IMC campaigns amidst COVID-19

    Creating IMC campaigns amidst COVID-19

    Marketing and communications during a crisis demand flexibility and adaptability. For the West Virginia University Foundation, that was never more apparent than during the height of COVID-19. The Foundation’s IMC team of 4 had to quickly put together two campaigns in less than a month to help raise emergency funding for students hurt by the pandemic.
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    Learn how this small staff was able to create two compelling campaigns while working remotely and amidst other job responsibilities. Find out what worked and what didn’t, and how under budget constraints, powerful messages were delivered to move donors to donate more than a half-million dollars in one day.
    About Susan's guest:
    Bill Nevin is assistant vice president for communications for the West Virginia University Foundation, the private fundraising arm of West Virginia University.
    In his role at the Foundation, Nevin oversees all areas of internal and external communication and marketing. Prior to joining the Foundation in 2007, he spent six years with WVU News & Information Services (now University Relations/News) as assistant director and external communications manager.
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    WVU Marketing Communications Today is hosted by Susan Jones from West Virginia University which is a program on the Funnel Radio Channel. 
       

    • 22 min

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