381 episodes

XYPN Radio is dedicated to building a community of fee-only financial planners who are ready to make the dream of serving next-generation clients into a profitable and successful reality. With an honest and forward-thinking perspective, host Alan Moore, various guests, and occasional co-host Michael Kitces deliver insights and knowledge to advisors in the financial planning industry who want to build better businesses that serve Gen X and Gen Y clients. Through the expertise of leaders in the field and case studies from financial planners like you, the discovery of how you can serve your own generation to help them achieve their financial goals starts today.

Featured Co-Host: Michael Kitces | Co-Founder of the XY Planning Network, and author of the popular blog www.Kitces.com joins in on occasion to bring his unique perspective to the show

XYPN Radio XY Planning Network

    • Business
    • 4.6 • 128 Ratings

XYPN Radio is dedicated to building a community of fee-only financial planners who are ready to make the dream of serving next-generation clients into a profitable and successful reality. With an honest and forward-thinking perspective, host Alan Moore, various guests, and occasional co-host Michael Kitces deliver insights and knowledge to advisors in the financial planning industry who want to build better businesses that serve Gen X and Gen Y clients. Through the expertise of leaders in the field and case studies from financial planners like you, the discovery of how you can serve your own generation to help them achieve their financial goals starts today.

Featured Co-Host: Michael Kitces | Co-Founder of the XY Planning Network, and author of the popular blog www.Kitces.com joins in on occasion to bring his unique perspective to the show

    Ep #382: Leveraging Your Wirehouse Experience to Shape the Foundation of Your Fee-only Firm

    Ep #382: Leveraging Your Wirehouse Experience to Shape the Foundation of Your Fee-only Firm

    In this episode, Maddy Roche returns as the full-time host of XYPN Radio.  Joining her is XYPN member Jennifer Kang, CFP®, founder of JWK Financial, a thriving RIA based out of New York. Jennifer shares her incredible journey and how she leveraged two decades’ worth of experience in a large wirehouse to shape the foundation of her fee-only, flat-fee approach at JWK Financial. 
    Jennifer gets real about hitting the ground running and the expectations and pace she experienced in her initial months. What sets this interview apart is Jennifer's unwavering confidence in the value she delivers to her clients, a trait that shines through as she fearlessly encourages prospects to interview other advisors. She discusses the art of transitioning clients from an initial engagement fee to an ongoing relationship at an annual flat rate. 
    Jennifer encourages building a new business at a cadence that allows flexibility, reinvesting time into existing clients, and creating referability. This episode is a goldmine of advice, aligning seamlessly with the principles taught at XYPN. Don't miss out on the insights that make Jennifer's journey and expertise a can’t-miss for financial professionals. Listeners, get ready for an informative show! 

    • 54 min
    Ep #381: The Power of YouTube: Strategies for Building Your Clientele

    Ep #381: The Power of YouTube: Strategies for Building Your Clientele

    This special episode of XYPN Radio will be Alan’s last episode before turning the podcast over to Maddy Roche! Alan talks about the transition before diving into a special episode with Patrick King, founder of Prana Wealth Management in Atlanta, Georgia. Patrick's journey began as an engineer designing machinery, but a realization about his financial advisor's priorities sparked his transition into financial planning. After earning his MBA, he gained experience at various large RIAs before deciding to start his own firm. Despite initial challenges, Patrick embraced YouTube to reach his ideal clientele, pivoting from targeting dual-income households to focusing on pre-retirees. Join us as Patrick shares insights into his entrepreneurial journey and the role of YouTube in building his successful fee-only practice.

    • 47 min
    Ep #380: Cultivating Empathy in Finance: Catching up with Tara Tussing Unverzagt

    Ep #380: Cultivating Empathy in Finance: Catching up with Tara Tussing Unverzagt

    Join us for an insightful episode as we delve into the journey of Tara Tussing Unverzagt, founder of South Bay Financial Partners, and explore her innovative approach to financial planning. This is Tara’s second time on the podcast. You can check out her first appearance on episode 210 at xyplanningnetwork.com/210.  It was fantastic touching base and learning how things have changed since we last talked in 2019! Tara's path to success involves leveraging her expertise as a certified financial therapist and prioritizing accessibility in her services.
    In this conversation, Tara shares how she has evolved her firm's offerings over the years to make financial planning accessible to diverse client populations. From hourly consultations to community-building initiatives, Tara's firm ensures fairness and affordability through a sliding scale fee structure based on income and assets. We also discuss Tara's focus on scaling her operations while maintaining personalized guidance for clients. With specialized services tailored to specific needs, such as retirement planning and student loan consultations, Tara emphasizes the importance of empathy and cultural awareness in fostering meaningful financial conversations.
    If you find yourself focusing on a holistic approach to serving your clients and want to see it being done successfully, you won’t want to miss this!
     

    • 56 min
    Ep # 379: Niche Mastery: How to authentically target your audience with Lindsey Young

    Ep # 379: Niche Mastery: How to authentically target your audience with Lindsey Young

    Embracing your authentic self can be terrifying, but our guest today took the leap and built an amazingly successful RIA by connecting with her niche. Our guest today, Lindsey Young, CFP®, and founder of Quiet wealth, shares shares her journey, and how she found success. Lindsey navigated diverse career terrains, from strategy consulting to the Peace Corps, tech in San Francisco, venture capital, and investment banking. Her decision to transition before starting the firm, driven by authenticity moving forward, resonated with her clients.
    On this episode, Lindsey shares her unique sales process, targeting successful LGBTQ professionals with a focus on clients with a net worth of one to five million. The conversation delves into her marketing strategies, emphasizing the significant return on investment from Google Ads and overall SEO efforts. Lindsey's experience offers a nuanced perspective on building trust within the LGBTQ community and highlights the broader appeal of her approach, serving both LGBTQ and straight clients. Join us for a deep dive into Lindsey's flat-fee model, her compensation structure, and the challenges and opportunities she encounters as a financial planner. If you want a real world example of successful niche marketing, be sure to tune in!

    • 53 min
    Ep # 378: Building Prosp(a)rity & Bridging the Wealth Divide

    Ep # 378: Building Prosp(a)rity & Bridging the Wealth Divide

    Join us this week as we explore Prosp(a)rity, a non-profit dedicated to nurturing, uplifting, and advancing Black women, and ultimately positioning them to pay it forward to their communities and next generations. Bri Franklin, Co-Founder of Prosp(a)rity, shares her journey — from post-Ivy League student debt to catalyzing change.
    This episode, Bri emphasizes the urgency of addressing predatory lending and student debt, spotlighting the systemic changes required. She details the programs Prosp(a)rity, champions. If you're a financial advisor seeking meaningful involvement, Bri outlines avenues for your impactful contribution. It's more than personal finance; it's about fostering resilience, community, and pursuing financial empowerment for all.
    What you’ll learn from this episode
    Bri founded The Prosperity Project in 2020 during the Black Lives Matter movement.
    The initiative was sparked by the recognition of the disproportionate financial struggles faced by black women.
    She conducted a survey on LinkedIn involving 18,000 people, highlighting the severe financial impact on black women.
    Initial corporate support in 2020 waned, prompting the organization to explore revenue-generating activities such as speaking engagements, the "UnDEBTfeated" show, and are working on an app.
    The organization operates on three pillars: interception (HIRE for students), intervention (35 to free for debt relief), and interference (systemic disruption through corporate engagements).
    Encourages financial planners to participate in preventative work, especially in high schools, and seek partnerships for increased outreach.
    The organization is adapting its models based on insights from financial practitioners.
     Bri is exploring collaborations, live shows at conferences, and continuous learning to ensure sustainability and scalability.
     

    • 52 min
    Ep #377: Firm In Flux: How Buyout and Reinvention Can Kick Start an RIA

    Ep #377: Firm In Flux: How Buyout and Reinvention Can Kick Start an RIA

    XYPN member, Matt Miner, founder of Miner Wealth Management, joins us on the show today. Matt started his career on the corporate finance side of business. After a few years, he took a break and went to B school to get his MBA, then worked with John Deere in several capacities before his career was impacted by a layoff related to a merger.
     
    His running partner was a fee only advisor and Matt became an intern at that firm. He was responsible for growing his own client base from scratch and shared how he found success getting those early clients. In 2021, after three years, Matt and the firm owner agreed to a buyout structure so that Matt could take his clients with him and ultimately start his own RIA. 
     
    Matt was kind enough to share the details of that buyout and how it worked for him and the prior firm owner. Matt has been growing a really awesome firm as he is looking to do more than 350, 000 of revenue in his third year in business.  He shared his approach to fees and how he sees the fighting amongst advisors on the best or right fee structure as unnecessary. And also how he uses his fee as a client segmentation tool to ensure he's working with his ideal clients. 
    From company management position to booming RIA in the first 3 years, this is an episode you won’t want to miss!
     



    What you’ll learn from this episode
    How informational interviewing techniques have helped him in both working up the corporate ladder and in securing clients.
    How going into advising with a fully fledged philosophy of wealth management helped him attract a large client base quickly in the first few years.
    Alan and Matt discuss the details of what a buyout looks like and how it can compare to building out a business in other ways.
    How to approach fee structures and the benefits of keeping things simple both for the client and the advisor.
    The benefit of starting a podcast and how it has impacted Matt’s business.
    While working for John Deere, Matt moved from trade to business school, graduating in 2013 with a business degree and a job with Intel.
    After the business was sold, Matt took on a financial advising job with Bridgeline Wealth Management in 2018.
    In August of 2021, Matt bought out his boss’s share in the business, changing the business to Miner Wealth Management.
    Alan and Matt discuss the benefit of attending management training programs through companies like John Deere.



    Featured Links
    Matthew Miner: Website | LinkedIn | Advisor Page
    Certified Financial Planner™ 
    Series 65
    Informational Interviewing
    AdvicePay
    Work Pants Finance podcast
    XYPN LIVE
     

    • 55 min

Customer Reviews

4.6 out of 5
128 Ratings

128 Ratings

Prof ChiChi ,

Crappy audio

The podcast is great overall. Just very crappy audio.

Codinho ,

XY has forgotten what it is

When Alan started the podcast years ago the overall energy was entrepreneurial, innovative and positive. It portrayed tons of great stories and tips from advisors who were blazing the trails in the RIA space. Over the last year or so, XYPN and it’s radio show have pivoted from being a company and community of FA entrepreneurs focusing on business to a vehicle for social justice. There is nothing wrong with fighting for social justice but abandoning the business focus has taken XY from a unicorn in the RIA space to just another political organization. From what I can tell this is being pushed mainly by Alan, Maddie and maybe a few others and not by the majority of XY employees. I wish XY remained a place of information and not activism.

sk9270az ,

The audio is Horrible!

You need to figure out why your audio is so bad and hard to understand.

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