Kelly Roach: Conviction Marketing | E155 Young and Profiting with Hala Taha

This week on YAP, we’re chatting with the resilient coach, author, and leader - Kelly Roach.
Kelly is the founder and CEO of Kelly Roach Coaching, helping entrepreneurs build their business, legacy, and portfolio with her programs Legacy Leaders, Legacy Builders, and of course Unstoppable Entrepreneurs.
Along with her coaching business, Kelly is also the host of The Kelly Roach Show podcast as well as the author of three books with a fourth, Conviction Marketing, coming out early this year.
In this episode, we chat with Kelly about how she started her consulting business alongside her full time job, working 70+ hours a week to create the life and career she wanted. She tells us how to lay a strong marketing foundation by delving into the 5 essential steps to catapult your business to a category of one. And lastly, we learn all about her signature 3 tier pyramid and how you need to build off of How-To Marketing and Hope Marketing to reach the peak of Conviction Marketing! 

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Social Media:

Follow YAP on IG: www.instagram.com/youngandprofiting
Reach out to Hala directly at Hala@YoungandProfiting.com
Follow Hala on Linkedin: www.linkedin.com/in/htaha/
Follow Hala on Instagram: www.instagram.com/yapwithhala
Follow Hala on Clubhouse: @halataha
Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Timestamps:

(00:27) - Kelly shares about her childhood and how it shaped her career
(04:37) - We learn about her time working as a VP in a large corporate company and her transition into consulting
(11:34) - She shares how she managed working both her main job and side hustle
(15:17) - Kelly tell us how she build her consulting team as a small business
(19:43) - She shares about the genesis of her book “Conviction Marketing” 
(23:20) - A high level walkthrough about the 5 essential steps in her book
(29:44) - She explains her 3 level pyramid by starting with “How Marketing”
(34:58) - Actionable ways to bring emotions to our branding
(36:33) - Kelly tells us how you can’t have Hope Marketing with out How Marketing
(38:05) - The best way to go about How Marketing
(39:18) - Once you succeed at “How” and “Hope” Marketing you get to “Conviction Marketing” 
(44:28) - How to prepare yourself to conduct “Conviction Marketing” 
(48:23) - Kelly shares how to actually come up with your Convictions and actionable strategies
(50:44) - Learn about the components of how to build your tribe 
(57:02) - Kelly’s asked: What is one actionable thing we can do today to become more profiting tomorrow?
(57:27) - Kelly’s asked: what is your secret to profiting in life?

Mentioned In The Episode:

Website: https://kellyroachcoaching.com/ 
Books: https://kellyroachcoaching.com/books/ 
Instagram: https://www.instagram.com/kellyroachofficial/ 
Facebook: https://www.facebook.com/kelly.roach.520 
Twitter: https://twitter.com/kellyroachlive 
Youtube: https://www.youtube.com/c/KellyRoach 
Linkedin: https://www.linkedin.com/company/kellyroachcoaching/ 
Podcast: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755