Evergreen Marketing (formerly CarrotCast‪)‬ Carrot.com Podcasts

In Google's eyes, What does it mean to be an "authority?" Today Trevor & Brady share actionable ways to increase authority on your website and talk about how to approach authority from a holistic marketing sense so that you can build a brand bigger than just SEO. We also share a little bit about the recent Google leak!

The real estate investing space has become more competitive when it comes to SEO. But, Josue, a real estate developer & investor out of Boston has shifted his 3 Carrot websites to go after low-hanging fruit that other investors are ignoring. We talk about what he's done to rank #1 in Google for a variety of terms, the different use cases for his websites & how he monetizes a variety of leads, how he's held his rankings by staying hyper-local and leveraging his credibility, and how he prioritizes his SEO efforts. We also touch on his journey from a newbie investor to a respected developer. Listen in if you want leads & deals like Josue!

If you want your content to rank AND convert, you can't ignore Google's "E.E.A.T." - This is a 3 part series on actionable ways of ensuring your content has adequate Experience, Expertise, Authority, and Trust. Today we give away Chat GPT prompts that make it easier to create stellar content that ranks, explain why all of this even matters, and share real examples of Carrot members who are doing this really well. Listen in!

What real estate investor would be crazy enough to give a chunk of their profits back to the house seller after closing a deal? Seth would. His refreshing approach to investing has helped him not only consistently close profitable deals, but to gain a sense of fulfillment & peace. I invited him to share a story about how he was able to truly serve a seller and help them out when they needed it most, plus talk about how his transparency in negotiation helps him win over sellers with ease.

How much text do you need on a page to rank? what about converting a website visitor into a lead? Trevor & Brady demystify word count, talk about why Carrot sites are so "wordy," and when to use long-form copy vs. short-form. Listen in!

Want to supplement your Evergreen SEO efforts with quality leads, fast? Pay-Per-Lead is a great way to do that. Andy Kolodgie & Brady talk about how to vet a pay per lead company, insider tips on how to get leads cheaper, and other tips to help you get the max ROI from your paid marketing efforts.