Business of Tech Business of Tech

In the podcast episode, Joe Vezzani, the CEO and co-founder of Lunar Crush, delves into the evolving role of influencers in the buyer's journey, particularly emphasizing their impact on B2B markets. Vezzani points out how influencers, ranging from subject matter experts to anonymous creators, are now collaborating in teams and engaging with businesses in more informal ways, such as through direct messages on platforms like X. This shift signifies a significant change in the creator economy, where influencers have transitioned from individuals to integral parts of businesses' marketing strategies.

In this episode of "The Business of Tech," we cover the FCC's decision to restore net neutrality, reclassifying broadband as an essential service. The episode also discusses AI's impact on workplace productivity and Microsoft's efforts to rebuild trust amid security breaches. Maryland and Nebraska passing consumer data privacy laws are also mentioned.

In this episode of the Business of Tech podcast, three key updates are highlighted: the FTC's decision to ban non-compete agreements, Apple's adjustments to its Vision Pro headset forecast, and Veeam's cybersecurity enhancement through acquiring Coveware.