#41: Branding Strategies for German Food Products in Vietnam – Part 1: Brand Stories Coffee Time with AHK Vietnam

In recent years, Vietnam's food market has boomed, attracting international brands seeking to satisfy the country's diverse culinary preferences. German food companies are among those seizing this opportunity, introducing a range of products from sausages to chocolates. Yet, success demands more than quality; effective branding is essential. Join us as we explore the landscape of German food brands in Vietnam, discussing their triumphs and hurdles. Plus, we'll share insights to help these exp...