DELTAMV’S INSIGHT BITES DeltaMV Knowledge Solutions

Behavioural science combines elements of economics and  psychology to understand how and why people behave the way they do. Classic economics assumes that human beings are rational decision makers, but we all know that our choices are often anything but rational! DeltaMV is a leader in the field of behavioural science and uses these principles to shape the work we do.
 
In this podcast, we will be discussing the challenge of patient adherence to treatment through the lens of behavioural science to understand the problem and to ideate potential interventions to address it.

In the final episode, we share what kind of program you need to put in place to capture these five metrics. In addition, we go on to share how these can be integrated into the business so that they are the backbone of success not only for the omnichannel but across the whole business.
 

In this episode, we share the actual five metrics and how they support better decision-making.

The starting point for defining the ideal set of metrics must be the decisions you need to make in managing the omnichannel successfully. In this episode, we define what these questions are across performance, marketing and business outcomes.

In this episode, we discuss why only looking at internal data such as open-rates, click-through rates, and webinar attendance is at best a very blinkered view of market reality. In addition, we go on to explain that in spite of the promise of AI/ML models, they are doomed to fail trying to correlate specific omnichannel actions and sales. The ideal model is one that links performance metrics with marketing and business outcomes. All of this needs to be in a competitive context.

In this 2-part series, we invited Nick Leach the CEO of On—Purpose.Solutions and author of Leading on Purpose: The Guide to Creating a Purpose-Driven Culture to share his experience on creating a purpose-driven culture and how to implement it into your business.

Part 2 - Implementing purpose-driven principles

Building off the initial conversation, we talk about how to implement these ideas, the challenges, and how they apply to the pharmaceutical industry and other business areas like finance and FMCG. According to Nick, “A lot of companies have a purpose statement on the wall, but when you go and look at it everyday, it’s about hitting quarterly targets.” Having a purpose-driven mindset is really a shift away from focusing on risk to focusing on opportunity. Later in the episode, Nick will also talk us through some of the differences between SMART and DUMB goals.