How mobile broke marketing & why it will fix it Mobile Marketing Minute with Rob Woodbridge and Greg Hickman

It may seem odd that we think that mobile broke marketing but it did. Honestly. The reasons are plentiful but this is a natural occurrence in the evolution of the craft of marketing. Each new shift brings with it this type of creative destruction - think about the shifts that have occurred as we moved from print to radio to television to the web to mobile. Each step along this path has been met with a total change in the way we market - mobile is no different yet it is the most disruptive because it is mobile. Good and confused? Watch on.