LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship Rana Mouawad

This is the last episode of the season... I come to you in this raw unscripted episode, giving you an inside look into what will I be looking at when conducting a mid-year review for my work and for my personal brand.



In this episode, I take you through some of my annual goals, and how did I perform during the course of these first 6-months... and my plans while reviewing some of those results.



The aim is not only to reach the goals that I set in the beginning of the year, but to also assess what worked and what didn't ... and use the remaining half of the year to pivot, change or "fix" anything in my strategy.



I wish you all a wonderful summer months. I hope you make the time to assess your goals and how far you've come since setting them with a mid-year review and assessment.



Have a wonderful summer and see you in a new season in September 🎉🎉

What is a Brand without authenticity, relatability and connection?



What is a Brand without a clear promise that is rooted in the Value Chain?



What is a Brand that is built on social platforms VS thought leadership and content creation?



What is a Brand without soft skills and just hard skills in the world of AI?



If these questions ever crossed your mind, you've come to the right place. In this episode , I had the pleasure of chatting with Baaghil, also known as The Brand Scientist, in an in-depth discussion about building a brand today and into the future.

While brand stories must be interesting and attractive, the key is that it must be strategic! It should be the bridge that connects your business to your target audience.



In this week’s episode, I chat with Reme Mancera, a personal brand strategist who is specialized in helping entrepreneurs share their story strategically to make their offering stand out.

We’ve all been there… you're on a mission to create social media content for your brand or business… you sit and stare at the screen and nothing is coming to you!



You're not alone and this is more common than you think! We all know that creating content for our social media platforms is important for our personal brand and business, but the overwhelm is making the process difficult.



In this episode, we double down on 5 ways that will help you to never run out of content ideas!

If in the midst of frustration, you asked yourself any of these questions:



Why is a "popular" guide not giving me the branding solutions I'm looking for?

What is at the heart of a brand?

How important is the brand story to my brand?

Why are big companies trying to put on a personal "face"?

Do I need to control the narrative and build my personal brand?

How do I know what is "wrong" with my brand?



Then this episode is for you.



I had the privilege of having a conversation with Michelle Balaun, an international brand expert, where - with her fiery charisma - she took me on the journey of what it means to build a brand

There’s a “lost-opportunity” for many companies today who do not actively shape their employees’ personal brands and benefit from creating an Employee Advocacy Program.



The valuable potential within a company's workforce often goes unnoticed and it is time for businesses to recognize the untapped potential of their employees in shaping the company's success.



In this episode, we delve into the benefits of employee advocacy, the advantages it has for companies and outline what can be the next steps to kickstart this process of building employee advocacy.