Marketing O'Clock - Digital Marketing News Cypress North

Google Marketing Live 2024

This week on Marketing O’Clock, we’re unpacking all the headlines from Google Marketing Live. Google wants advertisers to grow a (Power) pair, advertisers win the data with new pmax insights, a brand new feature for merchants in the SERPs, and Google is ADding shopping and search ads to AI overviews.

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--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle Marketing Live Recap Philipp Schindler - 3:18Google Marketing Live Recap Vidhya Srinivasan - 9:22Google Marketing Live Recap Sylvanus Bent - 13:29The POWER PAIR - 20:11Google Marketing Live Recap Tim Frank - 22:43Google Marketing Live Recap Best of the Rest - 26:00Sundar Pichai on AI-powered search and the future of the web - 33:50🛠️ Cool Tool - 39:50🔥 Take of the Week - 41:39⚡ Lightning Round ⚡ Paid - 43:14Organic - 48:41Social - 58:25⚙️ Working hard, or Hardly Working - 1:03:31🔎 ICYMI - 1:05:05🧠 Must Read Marketing Article of the Week - 1:06:32🎉 Shootin' The Heck - 1:08:37


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Google I/O 2024

This week on Marketing O’Clock, I/O you a recap of all the AI announcements from the past week. Plus, Google untangles web results in search, and publisher referrals from Facebook have declined by 50%.

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Intro - 00:00
📰 Main News
AI Wars - 4:17
Google I/O Announcement week! - 10:56
Onto the BIG News - 13:02
Google Search Liaison - 26:26
Publisher Referrals from Facebook have dropped 50% - 30:12
🛠️ Cool Tool - 32:47
🔥 Take of the Week - 34:20
⚡ Lightning Round ⚡
Paid - 36:53
Organic - 44:18
Social - 49:31
⚙️ Working hard, or Hardly Working - 57:05
🔎 ICYMI - 59:41
🧠 Must Read Marketing Article of the Week - 1:01:04
🎉 Shootin' The Heck - 1:03:29


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Site Reputation (Google's Version). New Abuse Policy Is Rolling Out.

This week on Marketing O’Clock, site owners are cutting coupons after Google begins enforcement of the new site reputation abuse policy. Plus, Meta launches new creAtIvity tools for advertisers and Google can’t DOJ any more questions as the antitrust trial comes to a close.

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Intro - 00:00
📰 Main News
Google has begun the enforcement of site reputation abuse policy - 3:28
Meta launches AI powered Ad creativity tools - 10:00
How Google harms search advertisers in 20 slides - 11:51
🔥 Take of the Week - 21:48
🔎 ICYMI - 23:03
⚡ Lightning Round ⚡
Paid - 26:14
Organic - 31:42
Social - 43:53
⚙️ Working hard, or Hardly Working - 49:32
🛠️ Cool Tool - 51:43
🧠 Must Read Marketing Article of the Week - 52:47
🎉 Shootin' The Heck - 55:13


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March 2024 Core Update Rollout Complete

#googlecoreupdate #googleads #googleadsense


This week on Marketing O’Clock, Google finally put a COREk in the March 2024 Core update, new PMAX updates are insight(s), Google Publisher Center will stop allowing you to add new publications, and Google Ads is hitting pause on keywords with no impressions.

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Intro - 00:00
📰 Main News
The March 2024 core update is FINALLY complete! - 4:04
Barry’s charts with Greg - 9:09
Several PMAX Updates have been announced - 11:04
Google Publisher Center to stop allowing you to add publications - 14:14
Google Ads will automatically pause low-activity keywords -16:35
🔥 Take of the Week - 19:28
🔎 ICYMI - 20:32
⚡ Lightning Round ⚡
Paid - 21:11
Organic - 38:20
Social - 46:51
⚙️ Working hard, or Hardly Working - 50:39
🛠️ Cool Tool - 53:57
🧠 Must Read Marketing Article of the Week - 55:05
🎉 Shootin' The Heck - 1:00:25


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Chrome’s Third Party Cookie Phase Out Delayed Again

This week on Marketing O’Clock, third party cookies will live to see another year in Chrome and Prabhakar Raghavan gives Google a rallying cry. Plus, TikTok… is time running out for the app in the US?

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Intro - 00:00
📰 Main News
Google delays third-party cookie demise yet again - 6:13
Prabhakar Raghavan had an “important message” for employees at an all-hands meeting - 8:22
it’s looking like tik tok could actually be banned… - 14:30
🔥 Take of the Week - 16:47
🔎 ICYMI - 22:00
⚡ Lightning Round ⚡
Paid - 23:31
Organic - 34:02
Social - 43:22
⚙️ Working hard, or Hardly Working - 52:00
🛠️ Cool Tool - 54:01
🧠 Must Read Marketing Article of the Week - 55:02
🎉 Shootin' The Heck - 59:00


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Google AdSense New Ad Intents Formats

This week on Marketing O’Clock, AdSense is dropping anchor in content with new ad intents formats, generative AI could help you set up your demand gen campAIgns in Google Ads, and the Ad Strength debate is still going strong. Plus all the news you missed this week!

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Take the Marketing O'Survey - https://survey.marketingoclock.com/

Visit us at - https://marketingoclock.com/

Join our Discord Community - http://community.marketingoclock.com/

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Intro - 00:00
📰 Main News
Adsense New Ad Intents Formats - 5:58
Enhance visual storytelling in Demand Gen with generative AI - 11:01
An Update on Google Ad Strength - 12:29
🔥 Take of the Week - 16:14
🔎 ICYMI - 19:27
⚡ Lightning Round ⚡
Paid - 21:07
Organic - 32:06
Social - 43:39
⚙️ Working hard, or Hardly Working - 49:23
🛠️ Cool Tool - 52:04
🧠 Must Read Marketing Article of the Week - 53:23
🎉 Shootin' The Heck - 55:33


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