180 episodes

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing Oclock each and every Friday.

Marketing O'Clock - Your Weekly Digital Marketing News Podcas‪t‬ Search Engine Journal

    • Business

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing Oclock each and every Friday.

    Express Yourself (& Your Search Data): RegEx Arrives in Google Search Console

    Express Yourself (& Your Search Data): RegEx Arrives in Google Search Console

    Regex data filtering comes to Search Console, Microsoft Ads is feeling like the MAN as it debuts a fistful of features, and we weigh in on a conversation over platforms, algorithms, and the users who shape them.

    • 1 hr 3 min
    You, You, You “Auto” Know About Microsoft Advertising’s New Features

    You, You, You “Auto” Know About Microsoft Advertising’s New Features

    Microsoft Advertising launches auto-applied ad suggestions and a new ad unit to help drive sales. Plus, create now and post later with Instagram Story drafts and Google Ads clarifies their first-party data requirements.

    • 1 hr 9 min
    Talkin' 'Bout My Lead Generation: Tips, Tricks & Tactics For Lead Gen Ads

    Talkin' 'Bout My Lead Generation: Tips, Tricks & Tactics For Lead Gen Ads

    In this month’s episode of Marketing O’Talk, Greg Finn sits down with an all-star cast of lead generation experts to discuss their experience with lead generation ads, along with their best practices to make their efforts count:


    Michelle Morgan, Director of client services at  Clix Marketing, co-founder of Paid Media Pros

    Joe Martinez, PPC Legend, notable marketing writer and speaker, co-founder of Paid Media Pros

    Mark T Saltarelli, Digital Marketing Manager at Cypress North (& Marketing O'Clock regular)

    • 42 min
    Zero Clicks, Lots 0' Drama: A Look at New SERP Data

    Zero Clicks, Lots 0' Drama: A Look at New SERP Data

    Building a community on Facebook turns out to be a recipe for disaster for the New York Times, Twitter addresses widespread user complaints (though not the one you’re thinking of), and things get inten(t)se over zero-click search data.

    • 1 hr
    Don’t Bug Out! Google Ads Smart Matching May Just Be a Test

    Don’t Bug Out! Google Ads Smart Matching May Just Be a Test

    Google Ads confirms the "Smart Matching" filter spotted in the wild was a bug, squashing rumors of a new match type... for now. After all, they did acknowledge it was part of a test some advertisers opted into. Oh, and Google also released their annual Ads Safety Report.

    • 1 hr 14 min
    Pinterest Premiere(s) New Features For Advertisers

    Pinterest Premiere(s) New Features For Advertisers

    Pinterest announced some new tools for advertisers, including a new video ad format that really hits home (feed). Google's upcoming, "simpler" bid strategies maximize confusion, and hotel booking links can now stay for free in the SERPs.

    • 1 hr 4 min

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