The Dropship Podcast DropshipBreakthru.com

Ben want's to ask you a question...

How bad do you want to change your life?

Now is the time to get started.

In just 12 months you could be in a wildly different place to where you are now.

This is what that could look like...

Links


⁠⁠⁠⁠https://dropshipbreakthru.com/call⁠⁠ - Jump on a free call with a member of the Dropship Breakthru team who is also a successful dropshipper to talk about what getting started could look like and how we can support you in doing that.


⁠⁠⁠https://dropshipbreakthru.com/shopify⁠⁠⁠ - Get a $1 trial on Shopify and start having a play around. The best way to learn is by doing. Get familiar with the platform by being inside of it.

Sponsors


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again.
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend.
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠— Automatically back up your Shopify store data
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe



Timestamps



You need to take action (00:00:00)

Speaker motivates audience to take action and start their own business.



The weight of regret (00:01:00)

Discussion on the impact of regret and the importance of making decisions.



My personal timeline (00:01:58)

Ben shares his personal journey and timeline of starting and selling a business.



Empowerment and guidance (00:03:43)

Encouragement to take action, highlighting the support and guidance available.



Take the next step today (00:05:26)

Final remarks and invitation to join a training program for starting a high ticket dropshipping business.


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Send in a voice message: https://podcasters.spotify.com/pod/show/dropship-podcast/message

In this episode we dive into the ice machine niche for high-ticket dropshipping.

We chat about the pros and cons of building single product category stores – we break down why this common high ticket dropshipping advice is completely WRONG.

Give this episode a listen if you want to really learn how to find a profitable high ticket dropshipping niche.

Links


⁠⁠⁠https://dropshipbreakthru.com/go⁠⁠⁠ - Access our free dropshipping training that will take you through the first steps you need to take to start a life-changing ecommerce business.


⁠⁠https://dropshipbreakthru.com/shopify⁠⁠ - Get a $1 trial on Shopify and start having a play around. The best way to learn is by doing. Get familiar with the platform by being inside of it.

Sponsors


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again.
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend.
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠— Automatically back up your Shopify store data
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe



Summary Points

- Potential of high ticket dropshipping niche focusing on ice machines

- SEO skills and dominating the niche

- Pros and cons of single product category store

- Risks and challenges of single product niche

- Opportunities for partnerships and hiring for video-related work

- B2B equipment and opportunities

- Low competition and great price points in B2B space

- Underserved B2B market compared to retail buyers

- Request for niche ideas and feedback from listeners

- Invitation to join Dropship Breakthru for training and guidance in high ticket dropshipping business



Timestamps



Ice Machines for high ticket dropshipping (00:00:00)

Ben introduces the idea of a high ticket dropshipping niche focusing on ice machines and discusses the potential of dominating it with his SEO skills.

Single product category stores (00:02:12)

John provides a detailed analysis of the pros and cons of a single product category store and explains why it may not be the best long-term strategy for building a successful high ticket dropshipping business.

Opportunities for partnerships and hiring for video-related work (00:17:35)

Ben and John mention opportunities for partnerships and hiring for video-related work within their business, inviting interested individuals to reach out for collaboration.

Ice Machines SEO Opportunity (00:18:35)

Ben discusses the potential of dominating the ice machines niche with SEO skills and the opportunities it presents.

B2B Equipment Niche (00:18:55)

Ben and John talk about the great price points and opportunities in the B2B equipment niche, expressing enthusiasm for its potential.

Underserved B2B Dropshipping Market (00:19:31)

The speakers highlight the huge opportunity in the underserved B2B market and express interest in exploring new niche ideas in the comments.

Join Dropship Breakthru (00:21:19)

Ben and John invite listeners to join Dropship Breakthru for guidance in starting and growing a high ticket dropshipping business. https://dropshipbreakthru.com/join


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Send in a voice message: https://podcasters.spotify.com/pod/show/dropship-podcast/message

In this episode, we break down what dropshipping actually is and why we consider "high ticket dropshipping" to be the best dropshipping method to start with in 2024 and beyond.

We tackled some myths, showing you that dropshipping is totally legit and has been around for ages. We chatted about the perks of selling pricier products, like not needing to create demand from scratch. Plus, we busted the fear of big losses from returns, explaining that high ticket items actually see fewer returns.

And the best part? You can start your own high ticket dropshipping biz on a budget, way less than opening a franchise or creating your own brand.

All in all, we're here to get you pumped about the potential of high ticket dropshipping for your first ecommerce venture.

Links


⁠⁠⁠https://dropshipbreakthru.com/go⁠⁠⁠ - Access our free dropshipping training that will take you through the first steps you need to take to start a life-changing ecommerce business.


⁠⁠https://dropshipbreakthru.com/shopify⁠⁠ - Get a $1 trial on Shopify and start having a play around. The best way to learn is by doing. Get familiar with the platform by being inside of it.

Main Points

- Concept of dropshipping

- Differences between low ticket and high ticket dropshipping

- Advantages of high ticket dropshipping

- Legitimacy and longevity of dropshipping as a business model

- Demand capture versus demand generation in high ticket dropshipping

- Perceived risks of high ticket dropshipping, particularly returns and potential losses

- Affordability and low barriers to entry for high ticket dropshipping

- Comparison with other business models such as franchises or launching one's own brand

- Data-driven insights on return rates for high ticket products

- Empowering aspiring ecommerce entrepreneurs to consider high ticket dropshipping as a viable and profitable business model

Sponsors


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again.
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend.
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠— Automatically back up your Shopify store data
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe



Timestamps

What is dropshipping? (00:00:00)

Explanation of what dropshipping is and its historical presence in e-commerce.

What is high ticket dropshipping? (00:03:10)

Discussion on the benefits of high ticket dropshipping, including capturing demand and reducing risk.

Low ticket vs high ticket dropshipping (00:05:04)

Differentiating between low ticket and high ticket dropshipping, and why the focus is on high ticket.

Misconceptions of high ticket dropshipping (00:08:42)

Addressing the perceived risks of high ticket dropshipping, including returns and marketing challenges.

What does it cost to start dropshipping business (00:17:04)

Explaining the minimal initial investment required to start a high ticket dropshipping business and the advantages of cash flow.

Setting up your dropshipping business (00:18:33)

Discussion on the essential requirements to start a high ticket dropshipping business, including email, phone number, and branding.

Running Google Ads for dropshipping (00:19

In this episode, we dive into the trap of "mental masturbation" – you know, when we trick ourselves into feeling productive without actually taking action.

We chat about why we fall into this state, like being scared of failing (or even succeeding), and how crucial it is to take real action.

We share stories about getting too caught up in the nitty-gritty, like obsessing over spreadsheets or tweaking website buttons that don't matter.

We also talked about the importance of applying what we learn instead of just hoarding knowledge.

Plus, we got real about how fears can secretly stop us from moving forward. Our takeaway? It's all about doing stuff that truly grows our business and facing those fears head-on. Let's get out of our heads and into action!



Links


⁠⁠⁠https://dropshipbreakthru.com/go⁠⁠⁠ - Access our free dropshipping training that will take you through the first steps you need to take to start a life-changing ecommerce business.


⁠⁠https://dropshipbreakthru.com/shopify⁠⁠ - Get a $1 trial on Shopify and start having a play around. The best way to learn is by doing. Get familiar with the platform by being inside of it.
https://dropshipbreakthru.com/launch - Take action today and join the Dropship Breakthru Launch program.

Sponsors


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again.
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend.
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠— Automatically back up your Shopify store data
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe



Timestamps

Mental Masturbation (00:00:00) 

Discussion on the concept of "mental masturbation" in entrepreneurship, illustrated by an example of excessive spreadsheet tracking.

Obsessive Data Checking (00:01:54) 

Exploration of the tendency to obsess over data and analytics, leading to a false sense of productivity.

Unnecessary Tweaking (00:03:13) 

Addressing the habit of making unnecessary changes, such as design modifications, that do not significantly impact business growth.

Consuming Content (00:07:18) 

The tendency to consume excessive content without taking action, leading to a lack of progress in business development.

Mindset and Fear (00:11:23) 

Discussion on the mindset aspect of mental masturbation, including fear of failure and fear of success, and their impact on productivity.

Tribe Membership and Change (00:16:47) 

Exploration of the fear of success and its connection to the human need for tribal acceptance, leading to potential changes in relationships and identity.

Overcoming Fear and Taking Action (00:17:46) 

Discussion on overcoming fear and taking action in entrepreneurship.

Join Dropship Breakthru (00:19:56) 


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Send in a voice message: https://podcasters.spotify.com/pod/show/dropship-podcast/message

In this super insightful chat we talk about when to kick off email marketing for your high-ticket dropshipping biz.

We dive into why it's crucial to nail down your business basics—like getting those suppliers on board, choosing the right products, and making sure your website's converting visitors like a boss—before you jump into the email game.

We talk about the traps of rushing into email marketing and how it can backfire if you're not careful. Plus, we shared some killer strategies for those abandoned cart emails that'll help reel customers back in.

If you're getting your online store off the ground, this is one episode you don't want to miss! Catch you on the next one! 🚀✉️ #DropshipPodcast #EmailMarketingTips



Links


⁠⁠⁠https://dropshipbreakthru.com/go⁠⁠⁠ - Access our free dropshipping training that will take you through the first steps you need to take to start a life-changing ecommerce business.


⁠⁠https://dropshipbreakthru.com/shopify⁠⁠ - Get a $1 trial on Shopify and start having a play around. The best way to learn is by doing. Get familiar with the platform by being inside of it.

Sponsors


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again.
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend.
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠— Automatically back up your Shopify store data
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe



Timestamps

When to start email marketing (00:00:00)

Discussion on the stage of business development and the need to prioritize essential tasks before focusing on email marketing.



Pitfalls of ineffective email marketing (00:00:53)

Exploration of the potential drawbacks of getting tied up in ineffective email marketing strategies and the need to focus on crucial business priorities.



Basics of email marketing (00:01:50)

Explanation of the basic and advanced levels of email marketing, emphasizing the need to focus on essential business tasks before delving into email marketing strategies.



Avoid generic email marketing approaches (00:03:57)

Discussion on the potential pitfalls of generic email marketing approaches and the importance of developing a strategic and targeted approach to email marketing.



Avoid inconsistent email marketing (00:08:54)

Insight into the negative effects of inconsistent email marketing and the importance of building and maintaining relationships with subscribers.



Abandoned cart email sequences (00:12:22)

Exploration of the importance of abandoned cart email sequences and the initial steps to consider when implementing such sequences.



Abandoned Cart Email Ideas (00:18:09)

Discussion of ten email ideas for abandoned cart flow, including cart reminder, limited time offer, and customer service highlight.



AI Tools for Email Content (00:19:04)

The efficiency of using AI tools like ChatGPT to generate email content quickly and easily, and the importance of not overthinking email marketing.



Customer Welcome Email Sequence (00:22:44)

The significance of implementing a customer welcome sequence early on, including personal introductions and post-purchase care.



Post-Purchase Care an

In this episode Jon shares a dropshipping website teardown he recently conducted on a live high ticket dropshipping website.

Thanks to Andrew for volunteering his website for this. You can follow along at greenlightheating.com⁠⁠.

If you would like us to do a website teardown on your website please shoot an email through to support@dropshipbreakthru.com and we'll be only too happy to do one in the future.



Links Mentioned


⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/5⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Wondering what products you'll sell? Take our 5 day challenge and find the market you're going to serve
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/join⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Join the course and start your journey today!
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Thinking about joining the course? Book a no obligation call with Jon and he'll walk you through it!
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/message⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Want your question answered on the show?  Leave us a voicemail for your chance to be featured
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join Our FREE Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow DropshipBreakthru on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Subscribe to the Dropship Breakthru ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Sponsors


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again.
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend.
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Automatically back up your Shopify store data
⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe



Timestamps



What Is A Website Teardown (00:00:20)

Dropship Website Homepage (00:02:29)

Dropship Website Collection Pages (00:15:49)

Dropship Website Product Pages (00:36:59)

Dropship Website Blog Pages (00:57:12)




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Send in a voice message: https://podcasters.spotify.com/pod/show/dropship-podcast/message