The Marketing Millennials Daniel Murray
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- Business
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.
With Wistia, you can record yourself, your screen, or both. Edit videos like you edit Google docs—just highlight words and hit delete. Wistia even has music that auto-adjusts to the length of your video. Try Wistia for free at https://www.wistia.com/millennials.
If you want to be part of The Marketing Millennials community, join in the conversation at:
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials
And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
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257 - Why You Should Invest in Events as a Marketing Channel, with Julius Solaris
It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events?
Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himself, Julius Solaris.
The tech event guru breaks down the resurgence of in-person events and chats with me about the value of event content and community building. From trade shows to community meetups, Julius shares his insights on how to make the most out of your event and create a memorable experience for attendees. Discover why smaller, intimate events are a great way to build closer connections with your audience and how to turn event attendees into true raving fans of your brand.
Plus, Julius also reveals how to select the right event and maximize booth traffic. Learn how to follow up with leads effectively and avoid cheesy sales emails.
00:01:35 - Resurgence of Events in Marketing
00:07:46 - Trade Show Marketers Embrace Community-Building
00:13:10 - Creating Successful Events: Tips and Strategies
00:18:56 - Filter for Planning Successful Events
00:22:27 - Best Practices for Hosting Engaging Events
00:25:42 - Innovating Content for Engaging Events
00:28:48 - Choose Wisely: Marketing Battles Ahead
00:29:54 - Maximize Event Traffic for Success
00:35:19 - Measuring Impact of Events for Brands
00:38:39 - How to Maximize Event Spending
00:43:31 - Live Events Trump Pre-recorded Videos
Follow Julius:
Website: https://juliussolaris.com
LinkedIn: https://www.linkedin.com/in/juliussolaris
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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SPECIAL SERIES: Secret Subject Line Tips | Bathroom Break #4
🤔 To open with an emoji or not to open with an emoji… that is the question.
Jay Schwedelson’s back in the studio with me to divulge email’s biggest secrets, starting with the ABSOLUTE best hacks that will make your subject line pop.
What are the top attention-grabbing tips for improving your open rates? And why is the first half of your subject line so important?
You won’t want to miss these super simple tips that are guaranteed to boost your open rates and make your subject line sing.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
256 - Why PR and Organic Social Work Well Together, with Milou Pietersz
Maximize your brand partnerships and create a holistic marketing strategy.
Milou Pietersz, founder and owner of Simply Multimedia, joins me to discuss the intersection between organic social media and PR. Discover the key tactics for landing paid brand partnerships, building media lists, and using social proof to pitch to brands.
How can you create a kickass social media strategy? And what are the best pitch angles for PR outlets? Milou breaks down the ultimate dos and don'ts of social media success— tune in to gain valuable tips and insights for your own marketing efforts.
00:01:34 - Maximizing Social Media and PR
00:02:48 - Combining Tactics for Success
00:07:17 - Creator's Guide to PR Outlets
00:09:09 - Scaling Social Presence: Strategy Tips
00:11:15 - Focus on Revenue Growth Strategies
00:14:02 - Social Media Do's and Don'ts
00:20:24 - Aligning Brand with Trend Tracking
00:21:39 - Building Strong Brand Partnerships for Success
00:25:03 - Crafting a Successful Social Media Strategy
00:26:33 - Data as Compass, Not a Map
Follow Milou:
LinkedIn: https://www.linkedin.com/in/miloupietersz/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
255 - How to Add Creators To Your B2B Gameplan
Unlock the power of creators for your B2B brand.
Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B.
How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketing mix and reveals the best kinds of collaborations and emerging strategies to make the most of your creator-driven efforts.
Tune in as he shares his journey into marketing and divulges how he fell in love with data-driven strategies, giving valuable advice on how companies can start building their brand through better metrics and much, much more.
00:03:17 - Utilizing Creators in Marketing Strategies
00:09:34 - Testing Partnerships with Content Creators
00:18:19 - Building Personal Brands Within Companies
00:27:23 - Overcoming Consistency Challenges in Starting
00:31:13 - Take Ownership of Data for Revenue Growth
00:38:18 - Find Darek on LinkedIn! Stay Connected
Learn More About ConvertKit:
Website: https://convertkit.com
Follow Derrick:
LinkedIn: https://www.linkedin.com/in/derrickhicks/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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Why Marketing Works: Jake From State Farm
Like a good neighbor…
Do you hear that in your head? That’s your brain, busy filling in the gap with those four famous words, “State Farm is there.”
But State Farm’s more than just a catchy jingle— since 2011 America’s favorite insurance agent has been sweeping prospective insurance buyers off their feet everywhere. Who is Jake from State Farm, really? And why is he suddenly showing up everywhere from Caitlin Clark’s draft pick to sitting stadium side with Travis Kelce’s mom?
Aidan unravels how the Jake from State Farm marketing campaign changed insurance commercials everywhere through its unique sense of humor and sarcasm. How are their current marketing efforts blurring the lines between reality and fiction to create a campaign unlike anything before? Sometimes the truth is stranger than fiction…
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
SPECIAL SERIES: Get People to Open Your Emails | Bathroom Break #3
To: You@gmail.com
From: “The Person in the Stall Next to You”
Subject: ONLY Read This During Your Bathroom Break 🚽
Make people open your emails.
Email marketing master, Jay Schwedelson and I break down how to increase your open rates and grab your customer’s attention from the “From” line down to the “Subject” line.
With tips this hot, we guarantee that if you put them into action now, you’ll have people opening your emails before you even finish reaching for that toilet paper.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com