You Don't Know Vietnam Ian Paynton (We Create Content)

Vinh Xo is the founder of Vat Vo Studio, a team of independent tech reviewers on YouTube with more than 2m subscribers. Today, he tells me why people in Vietnam are so crazy about Apple products, the worrying issues around data security in Vietnam, and his top tips for staying safe online. He breaks down why homegrown app Zalo is so popular with more than 85m users, and offers insights as to how global brands can best build audiences in Vietnam.
This podcast is brought to you by We Create Content - the content agency for global brands in Vietnam. Thanks to DJ Jase at The Beats Saigon for the badass soundtrack, and to you for listening.

As a sports journalist and editor, Luu Thien knows all about the sports trends keeping Vietnam buzzing with energy. Today, he talks about the current sports landscape in Vietnam, the growth of Esports and niche sports and what's going on with Vietnamese football on the domestic and international stages right now. He also shares his tips for what global sports brands must do to engage a loyal following of super fans in this sports-loving country of 100,000,000 people.  
This podcast is brought to you by We Create Content - the content agency for global brands in Vietnam. Thanks to DJ Jase at The Beats Saigon for the badass soundtrack, and to you for listening.

Meet Jovel Chan, a food and beverage marketer turned blogger, founder and consultant. Jovel landed in Vietnam and quickly made her mark as the go-to authority of Vietnam's evolving food and dining scene in Ho Chi Minh City. She offers insider guides to Vietnam's F&B industry on her website jovelchan.com and is the founder of Saigon Social, the company behind Vietnam’s unique food and drink experiences such as the Saigon Supper Club and Cocktail Cinema. She's also the founder of Banyan Box - a subscription-based snacking box that shares Vietnamese and south east Asian snacks with the world. Today, Jovel explains what's going on in Vietnam's food and dining scene right now, why Vietnam's young and experimental chefs are writing the next chapter of Vietnam's food story, and what global F&B brands should consider when looking to launch in Vietnam.
This podcast is brought to you by We Create Content - the content agency for global brands in Vietnam. Thanks to DJ Jase at The Beats Saigon for the badass soundtrack, and to you for listening.

"In Vietnam there's a joke... when you say something ridiculous online, people will say it's the consequence of watching more than three hours of TikTok a day," says Bao-Khanh Nguyen, the founder of social audio content platform OnMic.

Drained by his own experience with social media doom scrolling and superficial learning, Khanh decided to tackle it - with an app that entertains and educates with long-form audio content.

OnMic's users create and/or listen to voice-streaming sessions and exclusive audio series about common interests such as mental health, spirituality, travel, business, dealing with parents, and dating.

On the latest episode of #YouDontKnowVietnam, Khanh reveals:

🎤 What 200,000 young Vietnamese OnMic users are talking about right now

🎧 The type of long-form content they're diggin' (and why)

💡 Tips for hiring Gen Z talent in Vietnam

⚔️ Why Vietnam's Lunar New Year (Tết) is 'a bloody battlefield' for businesses trying to grab the attention of consumers

🇻🇳 What he's most excited about for Vietnam (and the country's drawbacks!)

Listen to episode 24 with Khanh - I've linked it in the comments 👇

#YouDontKnowVietnam #Vietnam #consumerinsights
This podcast is brought to you by We Create Content - the content agency for global brands in Vietnam. Thanks to DJ Jase at The Beats Saigon for the badass soundtrack, and to you for listening.

Nguyen The Cong, or Kelvin Nguyen, is a global talent acquisition expert. In his role as talent advisor at Vinfast, Kelvin is responsible for bringing global talent to Vietnam and hiring for Vinfast in its global markets. He is an angel investor and CEO at YouthPlus, a platform to help young people discover what they want to do, and connect with companies that are hiring. Today, he talks about what foreigners find hard when coming to work in Vietnam, his tips for recruiting and retaining Gen Z talent in Vietnam, and his thoughts on why Vietnam leads the way in Asia for the participation of women in the workforce.
This podcast is brought to you by We Create Content - the content agency for global brands in Vietnam. Thanks to DJ Jase at The Beats Saigon for the badass soundtrack, and to you for listening.

Dang Thuy Trang is the founder of Vietnamese sleep company RU9, which offers young people solutions for better sleep as they look to prioritise their wellbeing. Today, Trang talks about the importance of sleep in Vietnamese culture, how her customers are changing so quickly, the challenges of doing business in Vietnam, and what it's like to be a female entrepreneur here.
This podcast is brought to you by We Create Content - the content agency for global brands in Vietnam. Thanks to DJ Jase at The Beats Saigon for the badass soundtrack, and to you for listening.