Branding Predictions 2020‪+‬ Personal Branding Podcast

Personal Branding Predictions for 2020+







"We're the generation. We

can't afford to wait. The future started yesterday and we're already

late"- John Legend







The question is, what do

brands have for the future and not what does the future hold for brands. For

brands that are determined to stay top of mind in business today, will require

more than what worked yesterday. They must be willing to go the extra mile and

pay attention to the following pillars/predictions. Have a prepared mind to

harness future possibilities.







The truth is that the digital

landscape is predictably unpredictable. However, with the right data, one can

prepare ahead, stay abreast and take advantage of the ever-changing tides of

technology.







Here are what to do and expect

in the coming year(s).







1. Brand reinvestment:







To reap a bounty harvest in

any field of endeavour requires sowing good, seeds in a good soils and

nurturing it to grow. Right environment and timing are critical success

factors. In the same way, any brand that desires to make the most of the coming

times must begin planting (preparing) and pruning (strategizing). Great brands

don't just show up overnight, they are deliberately built. In effect

corporations must educate their staff and equip them appropriately by investing

in them (seed sowing and nurturing) if they desire to thrive.







In the coming years, Companies

will begin empowering their employees to build strong and influential personal

brand, so they can leverage it. Corporate employee brand advocacy programs will

be on the rise. That will be the game-changer. Personal branding for corporate

gains. It's going to be a win-win for the employer and the employee.







Additionally, brands must

always reinvest in plans and strategies that are working and never to settle.

Invest in research and development and invest in employers as brand

advocates/ambassadors.







2. Jobs and Hiring:







Companies will be hiring

candidates with established personal brands/ influencers aside from their

expertise and qualifications. Candidates with strong Personal brand, social

media presence will be the preferred ones.







It's time to pay attention to

your 'Personal Brand. If you are a job seeker, begin building your online brand

today. Note that every piece of content you churn will either help you or hurt

you. You've got the power to build that strong brand now.







3. Content Building:







It's not about ‘content being

king’. The truth is that, there is and will always be lots of content on this

age. What's needed most is, relevant, timely and accurate content. Providing relevant

and usable data that can scale brands and businesses.







In the coming years, Brands

will start creating and curating original content for promotion. Creating their

data banks. Media and data will be the tool to be used as a driver for growth

and dominance. Video content demands will still be on top.







What are you to do?







Pay attention to every video

publishing platform and invest in quality content production, not the hype.







So, it's your time and turn to

act now.







“The Future belongs to those who are building Brands now, for they will

be sought-after” - Bernard Kelvin Clive







The future of branding is personal. [Ponder]