11 episodes
CulturalPulse Activating Today's Australia
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- Society & Culture
CulturalPulse is the only end-to-end multicultural agency offering our clients and partners media, marketing and communications that authentically engage and grow Culturally and Linguistically Diverse (CALD) audiences. We activate today's Australia and we get multicultural communities talking. With more than 12 years of experience, CulturalPulse understands that CALD audiences behave differently and the use of highly trusted and targeted multicultural channels and community engagement is critical to delivering awareness and behavioural change whilst achieving efficiencies in media spend. Cultural adaptation of marketing messages means we can drive message relevance and true engagement with your target audiences. Our approach is scaleable and with data-driven campaign measurement tools, campaign learnings are leveraged and optimised over time. CulturalPulse service offerings include: Insights & Strategy:• 2,500 high value segments + AskGenie analysisCALD Content & Creative: • 200+ languages CALD Media: • Potential to reach 10+ million CALD AustraliansCultural Ambassadors & Activation: • 1,500 cultural expertsWe work directly with our clients and partners and we welcome collaborative partnerships that seamlessly augment your existing creative and media agency approach.
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CALD Talks Episode 6: Engaging Multicultural Audiences through Language and Translation
The final episode of CALD Talks focuses on language and linguistic levellers within the spheres of communication, creativity, and messaging. Exploring how the power of language and translation delivers growth. We specifically examine how brands can enhance effectiveness and foster inclusivity by cultivating linguistic sensitivity. We finally explore the practical steps involved in positioning a multicultural approach to marketing and communications as a strategic investment and a driver for b...
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CALD Talks Episode 5: Media Targeting and CALD Audiences
In this episode, we discuss how the current approach to media targeting has the potential to hinder brands' ability to connect with multicultural audiences.We delve into the existing limitations and explore possibilities for the evolution of media targeting. We also talk through the current options available for brands seeking to engage with culturally and linguistically diverse (CALD) audiences.This episode features:✔︎ Christina Smart, Head of Data Innovation & Audience Insight, JCDecaux...
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CALD Talks Episode 4: The Power of Influencer Marketing and Word of Mouth with CALD Audiences
In this episode we explore the dynamic realm of word-of-mouth and influencer marketing. Discover how these strategies can propel brands to new heights in connecting with Australia's multicultural consumers, while also uncovering potential challenges they may pose.We talk deeply about Hofstede's Cultural Dimensions, dissect contemporary influencer and culturally and linguistically diverse (CALD) community strategies. Uncovering the significant rewards that come from mastering word-of-mouth eng...
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CALD Talks Episode 3: CMOs Share Their Personal Stories of Cultural Diversity
Australian CMOs, each with a rich multicultural background, open up about their unique experiences representing Australia’s culturally and linguistically diverse (CALD) communities. In this episode, we will learn about their personal stories, exploring the impact of cultural influences on their attitudes, behaviours, purchasing habits, product preferences, and areas of passion.We discover the barriers CMOs identify in the pursuit of proactive multicultural approaches for brand growth. Gaining...
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CALD Talks Episode 2: CALD Calling
CulturalPulse dives into Australia’s modern multicultural make-up. We bust a few myths, while discussing the importance of acknowledging and addressing culturally and linguistically diverse (CALD) communities in marketing activities. We look at how cultural representation and community engagement at a grassroots level has been helping businesses. Exploring how to drive marketing engagement/effectiveness and therefore growth through a CALD lens. This episode features:✔︎ Malini Raj, Head of Com...
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CALD Talks Episode 1: Cultural Unconscious Bias and Stereotypes - Inclusivity through a Cultural Lens
The first episode takes a look into the traps of cultural unconscious bias occurring internally and externally across the marketing community today. We journey through the intricate web of biases and ethical stereotypes, exploring how they can play out through a creativity lens. Finally, we look at strategies that marketers and their creative teams can adopt to mitigate the risk of falling into the trap of cultural stereotyping.This episode features:✔︎ Steven Asnicar, CEO of Diversity Austral...