The Passle Podcast - CMO Series Passle

“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value?Today, Cam Dobinson welcomes Brenton Anderson, Director of Marketing and Business Development at Dentons Australia, to the CMO Series Podcast to dive into what might be the biggest missed opportunity for professional services firms.Brenton and Cam discuss: 
Why value-led business development is something that firms should consider
Where the typical firm can do more to deliver value through BD?
The types of interactions firms and lawyers should aim for in their day-to-day practice
How to get that first meeting so you can deliver value
How to create a BD methodology that will have a meaningful impact at scale
What success looks like when you get it right
Advice to firms trying to deliver value through their BD

Earlier this month, Alistair Bone joined Erin Stone Dimry, Chief Marketing & Business Development Officer at DLA Piper, on stage at the Legal Marketing Association’s Annual Conference in San Diego.We’re excited to bring you that conversation in this special episode of the CMO Series Podcast recorded in front of a live audience. Drawing on our 2023 General Counsel research, Erin and Alistair delve into how marketing teams can align their activities with client expectations. Erin shares the successes and challenges of creating and implementing an effective brand and marketing strategy that differentiates the firm and delivers for its clients.
Erin and Alistair discuss:
How to shift previously held perceptions of your firm
How to recognize the gaps in your firm’s marketing and brand strategy
How to identify the best channels and meet clients where they are
The impact that investment in your digital presence can have on BD 
Takeaways from case studies
Advice for others looking to align their marketing with new markets and the client's expectations

In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies.In this episode of the Passle CMO Series Podcast, Cam Dobinson has the privilege of hosting Gina Connell, Chief Marketing Officer at B P Collins, to offer a practical look at navigating the AI journey within a firm. Join us as we delve into how Gina spearheaded the firm's AI policy, offering insights on collaboration, agility, and fostering firm-wide engagement to ensure the effective use of AI.Gina and Cam explore:
How to develop an AI policy, and why marketers should be reviewing their firm's policy
How to avoid silos and bring the firm together as a whole on the AI journey
The practical steps to effectively developing and communicating an AI policy
How to bring the different parts of the firm up to speed on AI and its potential impact
What the AI journey looks like from here and the biggest opportunity for AI in legal marketing
Advice for marketers looking to stay ahead of the curve with AI in their firm
 
 

From employee engagement to recruitment and retention, there are many benefits to building a successful employee brand. On this week’s episode of the CMO Series, Vicky Hanks, Head of Marketing at Blake Morgan joins Will Eke to share the key projects she’s delivered to enhance the employee brand across the firm and the importance of effective internal communications.
 
Vicky and Will discuss:
The moment in Vicky’s career journey she realised the importance of effective internal communications and employee branding
How the employee brand has evolved at Blake Morgan and the key drivers for those changes
The key projects that have helped build employee engagement
Aligning the internal brand with the external brand and the challenges in doing that
What success looks like and how the employee brand can support the external marketing and BD efforts
Advice for others looking to build their employee brand through effective internal communications

Dubbed by The New York Times as “The Prosecutor Who Stared Down Bill Cosby,” and internationally recognized as a leading litigator in the #MeToo Movement, on this very special live recording of the CMO Series REPRESENTS Podcast, Yasmin Zand welcomes Kristen Gibbons Feden, Shareholder at Anapol Weiss. This special episode recorded at the #FollowFriday Conference on International Women’s Day delves into Kristen’s passion for advocating for abuse and trauma survivors and why she’s focused on harnessing empathy and understanding to support the people she represents.

In today's competitive landscape, fostering diversity, equity, and inclusion isn't just a moral imperative — it's a strategic advantage. Fresh off the back of our International Women’s Day episodes released on CMO REPRESENTS series, today, we’re shining a spotlight on the crucial importance of BD coaching for women.
Our guest, Deborah Farone, Founder of Farone Advisors, joins Will Eke on the Passle CMO Series Podcast to share her extensive expertise as we discuss the unique challenges women face in honing their BD skills and the transformative impact of tailored coaching programs. Deborah and Will explore:
Deborah’s career journey and what led to her current role as Founder of Farone Advisors
The turning point in Deborah’s career when she recognized the necessity for tailored BD coaching, particularly for women
The unique obstacles women encounter in honing their BD abilities, and how the current landscape reflects these challenges
The impact on CMOs, BD leaders, and firms if they don't invest in BD coaching for women 
Success stories of women who have transformed their BD approach as a result of coaching
Recommendations for organizations seeking to enhance the BD skills of their female employees