38 min
Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen Wellness for Entrepreneurs
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- Entrepreneurship
Marketing is often the last thing entrepreneurs think about when making their product/service and starting their business. But, marketing is a powerful strategy for entrepreneurs and must be part of the product development process right at the beginning. Fiona Kigen - a marketing expert, Ph.D., and Vice President - shares how entrepreneurs can do this in this episode.
This episode is part of our strategy for entrepreneurs series.
Marketing is often the last thing entrepreneurs think about when making their product/service and starting their business. But, marketing is a powerful strategy for entrepreneurs and must be part of the product development process right at the beginning. Fiona Kigen - a marketing expert, Ph.D., and Vice President - shares how entrepreneurs can do this in this episode.
This episode is part of our strategy for entrepreneurs series.
38 min