52 min
"Every marketing $ is measured, every cent considered" - 2024 predictions for the world of marketing and ecommerce with Chief Strategy Officer, Chris Johnson Bitesized: Marketing | Entrepreneurship | Brand Building
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- Marketing
Chris Johnson is the Chief Strategy Officer of Flight Performance, and oversees our entire client and product portfolio. With 10+ years of advertising experience he has collaborated with brands like Wilson, Hyperice, APL, Native, Liquid Death, Loft, 47 Brand, Puma, Ghost Golf, Represent Clo and Outside Magazine. Previously, he was a board member and the Director of Strategy at Common Thread Collective.
In this episode we dove deep into 2023 takeaways and 2024 predictions and hot takes, Including:
Chris's journey from non profits to agencies and working with 300+ brandsThe biggest takeaways for ecomm & growth marketing in 2023The agency landscape shift: from executional partners to strategic partnersShifts in core platforms last year: the year of AIThe keys to customer acquisition successThe agency / in-house dynamic: how to winHow to utilize consumer insights to inform strategyBFCM 2023 takeaways and predictions for BFCM 2024 Chris's rapid fire thoughts on: YT Shorts, TT Shop & the metrics that matter#1 advice for brands under $10M in 2024Predictions, emerging trends and hot takes for 2024
Motion is the world’s best performance-creative analytics tool.
If you are spending on META or TikTok Ads, effective creative analytics is a must.
At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.
They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.
Check it out: HERE
Subscribe to the Bitesized Newsletter: HERE
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.
Follow Daniel on LinkedIn: HERE
Chris Johnson is the Chief Strategy Officer of Flight Performance, and oversees our entire client and product portfolio. With 10+ years of advertising experience he has collaborated with brands like Wilson, Hyperice, APL, Native, Liquid Death, Loft, 47 Brand, Puma, Ghost Golf, Represent Clo and Outside Magazine. Previously, he was a board member and the Director of Strategy at Common Thread Collective.
In this episode we dove deep into 2023 takeaways and 2024 predictions and hot takes, Including:
Chris's journey from non profits to agencies and working with 300+ brandsThe biggest takeaways for ecomm & growth marketing in 2023The agency landscape shift: from executional partners to strategic partnersShifts in core platforms last year: the year of AIThe keys to customer acquisition successThe agency / in-house dynamic: how to winHow to utilize consumer insights to inform strategyBFCM 2023 takeaways and predictions for BFCM 2024 Chris's rapid fire thoughts on: YT Shorts, TT Shop & the metrics that matter#1 advice for brands under $10M in 2024Predictions, emerging trends and hot takes for 2024
Motion is the world’s best performance-creative analytics tool.
If you are spending on META or TikTok Ads, effective creative analytics is a must.
At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.
They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.
Check it out: HERE
Subscribe to the Bitesized Newsletter: HERE
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.
Follow Daniel on LinkedIn: HERE
52 min