31 episodes
Bitesized: Marketing | Entrepreneurship | Brand Building Bitesized
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- Business
BITESIZED is a podcast for entrepreneurs, brand builders and marketers, providing snackable content packed with actionable insights you can apply today.
Hosted by Daniel James, Founder and CEO of leading performance marketing agency Flight Performance, part of Steven Bartletts Flight Story group, focussed on accelerating growth for disruptive brands including Huel, Kappa, Ghost Gold, Represent, Oh Polly, Coty and more.
Daniel was an early employee of MySpace, going on to lead strategy for brands including Toyota, Adidas, Disney, Lexus and many more. He is an active investor in over 10 DTC brands and has seen first-hand the beginnings of social media and been a part of the evolution of social, digital and e-commerce ever since,
BITESIZED is sponsored by Motion
Motion have built the #1 platform for brands and their teams to develop creative that converts. With customizable and visualized reporting across your creative funnel stage, Motion makes it easy to identify key drivers of creative performance helping you generate more revenue from your paid ads.
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"Traditional Media Buying is Dead" - The A-Z of growth marketing with Barry Hott, from over 20 years experience.
Barry Hott is a growth marketing consultant with over 20 years experience, top advertising voice on LinkedIn and starter of the #makeuglyads movement. I've followed Barry for some time and we share many of the same philosophies on marketing and with similar career durations we've both seen the many ecosystem shifts that have demanded brands and marketers to adapt. New platforms, the ever changing consumer, the impact data changes have had on effective online marketing, there was alot to unpack! Love the conversation, so many great takeaways, already lining up a round 2.
Episode includes:
How to win with social media ads in 2024Media buying vs creative strategyWhy media buyers shouldn't wear the finance hatOrganic social and the role it plays in growth marketingThe interplay between Brand & Performance marketingWhy marketing should influence product developmentThe differences for growth teams being agency side / brand sideThe ultimate conversion funnel for ecommerce growthBarry's 2024 predictions for content
Watch Bitesized on YouTube HERE
Follow Daniel on LinkedIn: HERE
Follow Daniel on Twitter: HERE
Follow Barry on LinkedIn: HERE
Motion is the world’s best performance-creative analytics tool.
If you are spending on META or TikTok Ads, effective creative analytics is a must.
At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $40M in META ad spend in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.
Start shipping more winning ads HERE
Subscribe to the Bitesized Newsletter: HERE
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today. -
Ross Mackay: why building brand and community matter.
In 2024, amidst a sea of digital noise and fleeting trends, building a robust community around your brand isn't just beneficial – it's essential. In an era where authenticity reigns supreme and consumer trust is hard-won, fostering a loyal community cultivates a stronghold of support, advocacy, and longevity for your brand.
This community becomes the heartbeat of your brand, driving innovation, providing invaluable feedback, and amplifying your message through brand advocacy.
Moreover, in an age where social connection is more virtual than ever, nurturing a genuine community offers a sense of belonging and shared purpose, creating lasting relationships that transcend transactions. In 2024, the brands that thrive are those that prioritize building authentic connection with their consumers, recognizing that community isn't just a strategy – it's the cornerstone of sustainable success.
Ross Mackay, founder of Cadence and Daring Foods gives his take on why brand and community matters and how to develop and cultivate this within your brand. -
"People want to know how the business is being built" - Ross Mackay, Founder, Entrepreneur, Athlete
In the first of the NEW in-person 'Extra Bite' formats of Bitesized Podcast I had the pleasure of taking to Ross Mackay - founder of Daring Foods, Co-Founder Cadence & one of the most inspirational founders I've met.
The episode is packed full of insight into Ross entrepreneurial journey. I was inspired and motivated talking to him about his approach to business, entrepreneurship, fitness, leadership & for anyone starting or even like me, some way down the path of building teams and companies, it's a must listen.
Episode Includes:
- Moving to the US from Scotland fueled by a dream
- Starting his first company in a competitive, nascent space
- Raising Capital
- Building a brand and a community
- The 'new era' of entrepreneurship - the anti hustle culture
- The highs and lows of entrepreneurship and how he's navigated his way through it
- The role fitness plays in his life and how it supports his business ventures
+ so so much more
Ross has also just launched his new hydration brand, Cadence, with George Heaton, founder of fashion brand Represent - learn more here: https://lnkd.in/g6PcHgM6
Follow Ross on Instagram: HERE
Follow Ross on YouTube: HERE
Follow Daniel on LinkedIn: HERE
Follow Daniel on Instagram: HERE
Subscribe to the Bitesized Newsletter: https://bitesized.beehiiv.com/subscribe
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today. -
"Every marketing $ is measured, every cent considered" - 2024 predictions for the world of marketing and ecommerce with Chief Strategy Officer, Chris Johnson
Chris Johnson is the Chief Strategy Officer of Flight Performance, and oversees our entire client and product portfolio. With 10+ years of advertising experience he has collaborated with brands like Wilson, Hyperice, APL, Native, Liquid Death, Loft, 47 Brand, Puma, Ghost Golf, Represent Clo and Outside Magazine. Previously, he was a board member and the Director of Strategy at Common Thread Collective.
In this episode we dove deep into 2023 takeaways and 2024 predictions and hot takes, Including:
Chris's journey from non profits to agencies and working with 300+ brandsThe biggest takeaways for ecomm & growth marketing in 2023The agency landscape shift: from executional partners to strategic partnersShifts in core platforms last year: the year of AIThe keys to customer acquisition successThe agency / in-house dynamic: how to winHow to utilize consumer insights to inform strategyBFCM 2023 takeaways and predictions for BFCM 2024 Chris's rapid fire thoughts on: YT Shorts, TT Shop & the metrics that matter#1 advice for brands under $10M in 2024Predictions, emerging trends and hot takes for 2024
Motion is the world’s best performance-creative analytics tool.
If you are spending on META or TikTok Ads, effective creative analytics is a must.
At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.
They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.
Check it out: HERE
Subscribe to the Bitesized Newsletter: HERE
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.
Follow Daniel on LinkedIn: HERE -
Online Advertising for Offline Sales - A deep dive with Nick Guillan, co-founder of TRUFF Sauce
Online advertising for offline sales presents a challenge for many brands / marketers: how do you measure it?
What cant be denied though is the part digital and social media play in consumer discovery.
For CPG brands, outside of in-store marketing efforts, social media is a key part of growing awareness and driving in-store sales.
Nick Guillen , co-founder of TRUFF Sauce dives into how growing the brand online first, how it helped superpower their retail expansion, how they measure online to offline and LOADS more in this episode.
A must listen for every CPG brand marketer.
Motion is the world’s best performance-creative analytics tool.
If you are spending on META or TikTok Ads, effective creative analytics is a must.
At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.
They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.
Check it out: HERE
Subscribe to the Bitesized Newsletter: HERE
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today. -
"If I knew then what I know now, I may not have done it" - Dillon Ceglio on the benefits of naivety as a 1st time entrepreneur
‘Be ok making imperfect decisions!’
Dillon is Co-Founder and CEO of the better for you PB&J brand Chubby Snacks.
Coming from a digital marketing background, Chubby Snacks came from humble beginnings; with Dillon and his co-founders making and shipping PB&J snacks from their kitchens and has grown into a truly disruptive brand in the better for you snack space.
Check Out Chubby Snacks HERE
Motion is the world’s best performance-creative analytics tool.
If you are spending on META or TikTok Ads, effective creative analytics is a must.
At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.
They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.
Check it out: HERE
Subscribe to the Bitesized Newsletter: HERE
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.