238 episodes

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Facebook Messenger advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic DigitalMarketer

    • Marketing

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Facebook Messenger advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.

    EP237: How To Become a Better Copywriter in 47 Minutes

    EP237: How To Become a Better Copywriter in 47 Minutes

    This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s concept of ‘marketing by walking around’, how direct mail marketing relates to digital marketing, and why research is the most important part of copywriting.
    RESOURCES MENTIONED IN THIS EPISODE:
    Breakthrough Advertising by Eugene Schwartz
    Overdeliver by Brian Kurtz
    Brian Kurtz’s Website
    Episode 205: The Secret to Hooking the Right Customer
    Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know
    Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid
    Episode 234: The Ad Amplifier Super System For Facebook Ads 
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.
    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.  

    • 51 min
    EP236: How Tier 11 Spent $1 Million in Facebook Ads In 3 Weeks Using Creator Studio

    EP236: How Tier 11 Spent $1 Million in Facebook Ads In 3 Weeks Using Creator Studio

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    • 42 min
    EP235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020

    EP235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020

    Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is going to affect advertisers, the main website mistake businesses are making, and more.
    RESOURCES MENTIONED IN THIS EPISODE:
    Image Optimizer
    Page Speed Insights | Google 
    Split Testing | DigitalMarketer
    VWO Optimization Tool
    Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid
    Episode 41: 9 Ways to Increase Landing Page Conversion Rate
     
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 36 min
    EP234: The Ad Amplifier Super System For Facebook Ads

    EP234: The Ad Amplifier Super System For Facebook Ads

    Tier 11 has been using the Ecommerce Ad Amplifier to organize their campaigns and create messages for their client’s customers specific to where they are in the customer journey. In 2019, Tier 11 realized that their proven Ad Amplifier didn’t just work for ecommerce—it worked for all businesses. In this episode you’ll learn the 5 levels of prospects and how to identify them to create the right message for each level, the Facebook ad types to run at each level, and the most profitable level to advertise to.
    RESOURCES MENTIONED IN THIS EPISODE:
    Tier 11 Swipe Files
    Episode 17: eCommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns
    Episode 63 – How Ezra Firestone Sold 84,583 Bottles of Face Cream Using Video Ads
    Episode 67 – The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]
    Episode 68 – 3 Elements of High-Converting Video Ads [Part 2]
    Episode 136 – Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers
    Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)
    Facebook for Developers: Dynamic Ads
    Use Facebook Pixel
     

    • 48 min
    EP233: How to Build Campaigns for Massive Scale Using The Ad Grid™

    EP233: How to Build Campaigns for Massive Scale Using The Ad Grid™

    Ready to take your ads to the next level in 2020? In this episode Molly explains her 7-step system for campaign and marketing strategy creation called The Ad Grid™. Listen to find out how to hit home run after home run with your campaigns, match your message to your market, and 20x your success rate.
    RESOURCES MENTIONED IN THIS EPISODE:
    Tier 11 Swipe File
    Traffic & Conversion 2016 Closing Video
    Molly’s Traffic & Conversion 2016 Presentation Slides
    Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale
     
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.
    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. 

    • 47 min
    EP232: The Most Important Thing You Need to Dial In When Advertising on Facebook

    EP232: The Most Important Thing You Need to Dial In When Advertising on Facebook

    Offers are a crucial—if not the most important—part of your marketing strategy. In this episode, we revisit Ryan Deiss’ guest appearance on the Perpetual Traffic podcast when he explained the 8 ways to map the sequence of your offer. Ryan explains what question to ask to figure out your messaging, how to build small wins within your offer, and what that means for turning customers into brand ambassadors.
    RESOURCES MENTIONED IN THIS EPISODE:
    DigitalMarketer Lab ELITE
    Tier 11 Swipe File
    Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer
     
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.
     
    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. 
     

    • 55 min

Customer Reviews

haripersadYolanda ,

Find out here first

I find out the industry leading info from these guys first, simple easy to digest content

Craig Jaffa ,

Mr.

With so much noise online about marketing and business, Digital Marketer is one of the select content producers that I actually pay attention to. They're on the cutting edge and always do an excellent job of communicating exactly what I need to know, why, and blackbelt ninja tips on how to execute - you guys are awesome!

Kiroora ,

Miss

I always find the content by Digital Marketer so incredibly valuable and the Perpetual Traffic podcast is no different. The podcast provides me with valuable insights on how I can drive more traffic to my website and ads.

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