3 min
Online Advertising for Offline Sales - A deep dive with Nick Guillan, co-founder of TRUFF Sauce Bitesized: Marketing | Entrepreneurship | Brand Building
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- Marketing
Online advertising for offline sales presents a challenge for many brands / marketers: how do you measure it?
What cant be denied though is the part digital and social media play in consumer discovery.
For CPG brands, outside of in-store marketing efforts, social media is a key part of growing awareness and driving in-store sales.
Nick Guillen , co-founder of TRUFF Sauce dives into how growing the brand online first, how it helped superpower their retail expansion, how they measure online to offline and LOADS more in this episode.
A must listen for every CPG brand marketer.
Motion is the world’s best performance-creative analytics tool.
If you are spending on META or TikTok Ads, effective creative analytics is a must.
At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.
They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.
Check it out: HERE
Subscribe to the Bitesized Newsletter: HERE
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.
Online advertising for offline sales presents a challenge for many brands / marketers: how do you measure it?
What cant be denied though is the part digital and social media play in consumer discovery.
For CPG brands, outside of in-store marketing efforts, social media is a key part of growing awareness and driving in-store sales.
Nick Guillen , co-founder of TRUFF Sauce dives into how growing the brand online first, how it helped superpower their retail expansion, how they measure online to offline and LOADS more in this episode.
A must listen for every CPG brand marketer.
Motion is the world’s best performance-creative analytics tool.
If you are spending on META or TikTok Ads, effective creative analytics is a must.
At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.
They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.
Check it out: HERE
Subscribe to the Bitesized Newsletter: HERE
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.
3 min