Innovation: Blind luck or science? (Part 2‪)‬ The Search for Clarity

Unlock the secrets to market innovation with Tony Ulwick as we journey through the revolutionary Jobs to Be Done (JTBD) theory. Together, we map out a fresh approach to understanding consumer needs, defining success metrics, and segmenting markets based on the tasks customers are trying to accomplish. As we move beyond the traditional demographic methods, we reveal how identifying unmet needs using quantitative surveys can lead to groundbreaking innovation. This episode is essential listening...