84 episodes
Partnerships Unraveled Partnerships Unraveled
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- Business
A weekly podcast that delves into the world of channel marketing and partnerships.
In each episode, we focus on the nitty-gritty of the channel marketing ecosystem - from partner enablement to engagement, co-marketing, co-selling and the buzzwords around - offering actionable takeaways for both established companies and emerging success stories.
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083 - Kameron Olsen - Pioneering Change in the Telecom Channel
Uncover the secrets of the telco channel evolution with the astute channel strategist Cameron Olsen:
- The shift in channel dynamics following the Intellisys and Scansource acquisition.
- How can suppliers track the ROI of their MDF dollars spent on TSDs
- Burgeoning opportunities within the SMB market.
- Criticality of formal training and leveraging data in the channel.
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Connect with the podcast hosts 👇
https://bit.ly/rick-and-alex
Connect with Channext 👇
https://bit.ly/channext-demo-request
Watch on YouTube ►
https://www.youtube.com/@channext
#partnerrelationshipmanagement #channelmarketing #partnerenablement #Throughchannelmarketingautomation -
082 - Craig Schlagbaum - Building Channels With Recurring Revenue
Unlock the secrets to channel partnership success with Craig, the channel strategy virtuoso who transformed Comcast's sales landscape. In this enlightening discussion, we delve into Craig's playbook on fostering valuable channel partnerships in an environment traditionally dominated by direct sales.
He opens up about the perseverance required to pitch the channel's worth to internal doubters and how to cultivate trust and mutual growth with external partners. Tune in and discover more about:
- The importance of meeting customers on their terms to not only win business but also transform channels into profit powerhouse.
- Managing massive partner ecosystems and prioritizing key partnerships.
- The shift towards consultative selling in the IT landscape and the emergence of trusted advisor partners.
- Fostering a team culture focused on growth and equipping employees with the right tools to excel in evolving channel landscapes.
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Connect with the podcast hosts 👇
https://bit.ly/rick-and-alex
Connect with Channext 👇
https://bit.ly/channext-demo-request
Watch on YouTube ►
https://www.youtube.com/@channext
#partnerrelationshipmanagement #channelmarketing #partnerenablement #Throughchannelmarketingautomation -
081 - Mike Marzano from Contentsquare - How to Sell More With Cloud Marketplaces
Want to sell with hyperscalers?
You’re in luck. We’ve recorded a whole podcast episode with Mike Marzano from Contentsquare about the strategies and challenges of selling to these untraditional buyers in the cloud marketplace ecosystem.
From navigating procurement processes to educating buyers, our guest shed light on the steps he’s taking to empower buyers in leveraging platforms like Azure and AWS.
Tune in to learn more about:
Leveraging data from hyper scalers for co-selling success
Co-marketing strategies with Azure or AWS: what works and what doesn’t
Exploring multi-party private offers for optimized partnerships
Identifying key players responsible for nurturing relationships with channel partners and cloud marketplaces
#ChannelPartners #CloudMarketPlace
_________________________
Connect with the podcast hosts 👇
https://bit.ly/rick-and-alex
Connect with Channext 👇
https://bit.ly/channext-demo-request
Watch on YouTube ►
https://www.youtube.com/@channext
#partnerrelationshipmanagement #channelmarketing #partnerenablement #Throughchannelmarketingautomation -
080 - Innovate or Sink: The Roadmap for Enablement in Ecosystems with TIDWIT
We streamed an engaging panel discussion in October featuring TIDWIT's CEO Wissam "Will" Yafi, Channext's CEO Rick van den Bosch and VP of Revenue Alex Whitford, as well as the Ecosystem Partnering specialist and author Ard-Pieter de Man.
Tune in as our guests unravel:
📈 Scaling partner programs in spite of limited resources.
👩💻 Understanding and managing the growing complexity of partner ecosystems - the role of cross-collaboration and technology for better efficiency and outcomes.
💸 How your partner programs contribute to revenue growth and how to measure success beyond revenue markets.
💬 Co-marketing, Integrations, AI - demystifying all the buzzwords and how to utilize them for your partner ecosystem?
_________________________
Connect with the podcast hosts 👇
https://bit.ly/rick-and-alex
Connect with Channext 👇
https://bit.ly/channext-demo-request
Watch on YouTube ►
https://www.youtube.com/@channext
#partnerrelationshipmanagement #channelmarketing #partnerenablement #Throughchannelmarketingautomation -
079 - The Future of Market Development Funds and Through-Channel Marketing Automation webinar
Partnerships Unraveled hosted a panel discussion titled: "2024 Vision: Revolutionizing Growth with MDF and TCMA".
Industry experts gathered to discuss the latest trends in the optimization of Market Development Funds, and how to leverage Through-Channel Marketing Automation for accelerated Demand Generation, covering different topics such as:
- Accrual-based vs proposal-based MDF programs. How is the industry shifting and why?
- How can vendors enhance the effectiveness of their MDF?
- Challenges in getting smaller partners to participate in demand-generation activities.
- Driving partner engagement and generating demand via TCMA tools at scale.
Moderating the session we had our Business Development Whiz Efe Senel who hosted the conversation among our esteemed panelists:
- Jay McBain, the Channels, Partnerships, and Ecosystems expert from Canalys
- Janet Schijns, a proven leader known for delivering remarkable growth outcomes for the channel, CEO of JSG
- Blake Williams, the go-to expert in Partner and Revenue marketing, founder of Ampfactor
- Alex Whitford, Channel Distribution and TCMA expert and the VP of Revenue at Channext.
_________________________
Connect with the podcast hosts 👇
https://bit.ly/rick-and-alex
Connect with Channext 👇
https://bit.ly/channext-demo-request
Watch on YouTube ►
https://www.youtube.com/@channext
#partnerrelationshipmanagement #channelmarketing #partnerenablement #Throughchannelmarketingautomation -
078 - Ashley Rowland of Technology Advisor Alliance - The Telecom Channel and Tips for Agents
Agents can help you attract SMBs and scale your channel ⏬
And Ashley Rowland, Co-founder of Technology Advisor Alliance and Adaptive Advisors, can help you attract the best agents!
Whether you’re a technology advisor yourself or searching for the best one, this podcast episode is a must-listen.
Tune in as our telecom expert guest unravels:
❌ Common mistakes new agents make and how to avoid them
🤔Key challenges faced by agents and hot topics dominating industry discussions
🔎 What agents seek in vendors
⭐The genesis of the Technology Advisor Alliance
Meet Ashley: https://www.linkedin.com/in/ashley-rowland-telecom-mom/
Join the Technology Advisor Alliance: https://www.linkedin.com/company/technology-advisor-alliance/
_________________________
Connect with the podcast hosts 👇
https://bit.ly/rick-and-alex
Connect with Channext 👇
https://bit.ly/channext-demo-request
Watch on YouTube ►
https://www.youtube.com/@channext
#partnerrelationshipmanagement #channelmarketing #partnerenablement #Throughchannelmarketingautomation
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