Scott Abel is the CEO and Chief Wrangler of the Content Wrangler. Abel is an expert on content strategy, working with organizations to develop strategies to create, maintain, and deliver their content across channels. He is a popular speaker on content strategy, and he’s the co-author of Intelligent Content Management: A Primer and The Language of Content Strategy, and the creator of the Content Strategy Series of books from XML Press. He's also the producer of the Information Development World Conference.
Scott and talked about many things related to content strategy, including the challenges companies facing, the key elements and roles involved in developing and managing your content strategy and content operations, and the role of a unified content hub.