The Partnership Economy

David A. Yovanno and Todd Crawford
  • 5.0 (15)
  • MARKETING
  • TWICE MONTHLY
The Partnership Economy

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

  1. Bridging Creators, Content, and Conversions with Amanda Mount, Director of Affiliate Marketing at Monks

    20 MAY

    Bridging Creators, Content, and Conversions with Amanda Mount, Director of Affiliate Marketing at Monks

    In the agency world, your ability to drive success for a brand is make or break. The best in the business have sifted through various options to land on the perfect formula for a winning brand strategy. One of those pros is Amanda Mount, Director of Affiliate Marketing at Monks. In this episode, Todd Crawford is on a mission to learn how Amanda does it, balancing brand authenticity, content strategy, cost-effective partnerships, and the perfect ratio of influencers to affiliates among a myriad of other tactics! They cover a wide range of topics, from the cost-efficiency and built-in trust of nano and micro influencers to the unique value agencies bring through quickly testing and refining strategies for clients. Finally, they explore the foundational values that define standout programs: trust and relationship-building, emphasizing that when it comes to partnerships, that’s what it’s all about!  This podcast episode was produced by Quill.

    37 min
  2. Inside the US and UK Affiliate Landscape with Graeme Boase, Account Director at Growth HQ

    6 MAY

    Inside the US and UK Affiliate Landscape with Graeme Boase, Account Director at Growth HQ

    Pack your bags, we’re heading across the pond! In this episode, Todd Crawford sits down with Graeme Boase, Account Director at Growth HQ, to explore how to build an affiliate A-team and the key differences between affiliate marketing in the U.S. and the U.K. To start, they break down how the maturity of each market is shaping the role, influencing everything from affiliate manager salaries to partnership dynamics. Then, Graeme shares what it takes to succeed in the affiliate space today, highlighting essential skills like data fluency and creative content strategy. He also explains why not all affiliates should be compensated equally and how performance analytics can be leveraged to ensure fair and effective partnerships. Todd and Graeme also dive into best practices for agency and in-house collaboration, emphasizing the importance of transparency, adaptability, and avoiding a blame-game culture. To wrap up, Graeme shares his take on career growth in the affiliate industry and the growing opportunities for those who can balance both the analytical and human sides of the role. This podcast episode was produced by Quill.

    52 min
  3. Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim

    22 APR

    Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim

    When it comes to trust, it can take years to build and seconds to break. While this might feel like common sense when it comes to consumer-brand relationships, it's possible to overlook how crucial trust is in the brand-creator relationship. With a passion for this topic backed by a deep understanding, Brianna Doe, founder of Verbatim, joins Dave to share her take on building brand-creator trust and how it’s shaping the broader creator economy. As someone who’s worked on the brand, agency, and creator side, she provides a unique perspective on the dynamic between these groups. The conversation begins with a look at content saturation and how promotional overload has amplified the need for authenticity. Dave and Brianna unpack the evolving balance of control in these partnerships as more brands begin to loosen their grip. They also explore how this shift in control is influencing compensation models, with creators now leveraging content control as a bargaining chip. With trust and control so tightly linked to performance, Brianna emphasizes the importance of aligning on KPIs before a campaign begins and why choosing a primary and secondary success metric is a great call. Finally, they close the loop with language. Brianna shares why the words we use can signal how much a brand truly respects its partners and why that distinction matters more than ever. This podcast episode was produced by Quill.

    56 min
  4. How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint

    25 MAR

    How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint

    Need to transform your performance partnerships channel, or more dauntingly, build it from the ground up? A certainly big task, but one Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint knows incredibly well. In this episode, Todd sits down with Natasha, to explore how the brand has evolved its influencer marketing strategy and integrated it into its broader partnership ecosystem. Natasha shares how VistaPrint structured its program from the ground up, offering practical and unique incentives that kept influencers engaged for the long term. From managing leadership’s expectations to leveraging influencer-generated content across channels, Natasha provides her strategies for brands looking to scale their creator initiatives. Looking ahead, Natasha and Todd conclude with how VistaPrint plans to refine its program, tap into high-priority categories, and turn influencer marketing into a major revenue driver. If you're looking to build, optimize, or scale an influencer program, this is an episode you won’t want to miss! This podcast episode was produced by Quill.

    38 min
  5. Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric

    11 MAR

    Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric

    A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris, CEO of PartnerCentric, to explore how brands can build a stronger, more diverse partnership strategy by integrating affiliates, creators, and customer advocates. They discuss the opportunities of converging creators with affiliates, the impact of different commission models, and why your most authentic brand advocates might already be your customers. They also discuss how agencies can help optimize and scale these partnerships and why accurate attribution is key to proving ROI across different partner types. Tune in to learn how a diversified, well-attributed partnership mix can maximize growth! To read the survey created URLgenius & impact.com click HERE.  This podcast episode was produced by Quill.

    35 min
  6. How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images

    25 FEB

    How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images

    Seamlessly integrating a service into the customer journey is the ultimate goal for most businesses, but finding the right way to do it is key. The best way to reach your audience might be through a partner already in their path, creating a win-win for both brands and the customer. In this episode, Dave sits down with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images, to explore how the company has been creating successful partnerships. With nearly 27 years at Getty Images, Peter shares how the company has stayed ahead of digital transformation. He breaks down how Getty Images integrates into popular platforms like Squarespace, Canva, and TikTok, turning strategic partnerships into critical customer touchpoints. Dave and Peter discuss the evolving role of AI in the imagery space and how Getty Images is prioritizing responsible content use. With so much change on the horizon, this episode is a masterclass in building partnerships that keep your customers at the core. This podcast episode was produced by Quill.

    45 min
  7. Season 6 Exclusive Kick-Off: Dave & Todd’s Lessons Learned & What’s Ahead

    11 FEB

    Season 6 Exclusive Kick-Off: Dave & Todd’s Lessons Learned & What’s Ahead

    It’s time to kick off Season 6! In this episode, Dave and Todd sit down together for the first time ever to rewind and reflect on the standout themes from Season 5, after speaking with nine highly accomplished industry titans. Get ready to hear their biggest takeaways from Season 5 and dive into all the essential learnings from an action-packed season! Dave and Todd recap their most compelling conversations on the rise of the creator economy and the growing significance of B2B partnerships. They dive into which platforms are calling the shots and how brands may be losing the narrative control they once dominated so easily. Tackling some of the hottest issues in the partnership world, Dave and Todd also explore insights on creator compensation models and where brands need a clear road map to succeed. Finally, they reflect on the inspiring career journeys of their Season 5 guests, sharing their own valuable lessons for anyone looking to break into the industry. Want the best of the best from Season 5? Tune in for a recap that covers all the right topics!  This podcast episode was produced by Quill.

    44 min
  8. Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce

    01/10/2024

    Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce

    In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into the unique challenges of tracking the impact of B2B affiliate marketing and explore strategies to overcome them. Adam also shares insights on how B2B organizations can determine if affiliate marketing is the right fit for their business, emphasizing the importance of alignment with business development, sales, and other internal teams. Adam highlights the need for ongoing education to ensure success and maximize results, in addition to the opportunities for higher efficiency using partners.  This podcast episode was produced by Quill.

    32 min
See All (61)

5
out of 5
15 Ratings

About

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

Information

  • Creator
    David A. Yovanno and Todd Crawford
  • Years Active
    2021 - 2025
  • Episodes
    61
  • Rating
    Clean
  • Copyright
    © All rights reserved. 395716
  • Show Website
    The Partnership Economy

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