The Secret Sauce of Jony Ive | Ingredient #3: Legacy Secret Sauce
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- Entrepreneurship
Apple has become a product goldmine with the success of the iMac and iPod, but Jony and Steve refuse to stop there. Jony Ive believes that he can do for phones what the iMac did for computers. And if he does that, it’ll secure the legacy of his collaboration with his best friend, Steve Jobs. The only problem is Jony's design requires materials that aren't on the marketplace, and Steve's health is declining rapidly. In his final act, Jony will have to find a way to honor Apple's vision — a vision that has changed how the world interacts with technology and that he helped design.
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Apple has become a product goldmine with the success of the iMac and iPod, but Jony and Steve refuse to stop there. Jony Ive believes that he can do for phones what the iMac did for computers. And if he does that, it’ll secure the legacy of his collaboration with his best friend, Steve Jobs. The only problem is Jony's design requires materials that aren't on the marketplace, and Steve's health is declining rapidly. In his final act, Jony will have to find a way to honor Apple's vision — a vision that has changed how the world interacts with technology and that he helped design.
Listen ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/secretsauce.
Support us by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.