The Visual Lounge TechSmith Corporation

What makes great educational content? We dig into the anatomy (quite literally) of what makes a successful video in this episode with Taim Dawod, a recently graduated medical doctor who found success on YouTube.
Taim began his channel as a way to learn and remember information in med school, but quickly realized that he wasn’t the only one benefiting from his videos…
The Taim Talks Med YouTube channel has built a following of over 150k subs with hundreds of videos on anatomy. What started as a channel of humble presentations for his own benefit has grown into a library of engaging and helpful animated medical lectures. We hear about his journey from med school to media and the process he uses to craft each video.
Learning points from the episode include:
00:00 – 01:40 Introduction01:40 – 02:46 One tip for creating videos 02:46 – 06:30 Why Taim started a YouTube channel06:30 – 08:15 The main thing that made a difference to his videos 08:15 – 10:34 Making learning content in the way you like to learn10:34 – 15:34 How Taim decides what content topics to cover15:34 – 19:47 Taim’s step-by-step process for creating videos19:47 – 21:12 How Taim balances making videos with his job as a doctor21:12 – 24:23 How Taim battles with the expectation to upload and found a healthier approach24:23 – 26:46 Tips for medical students looking to make content26:46 -34:16 Speed round questions34:16 – 35:06 Taim’s final take35:06 – 36:16 Outro
Important links and mentions:
Follow Taim on Instagram: https://www.instagram.com/taimtalksmed/ Subscribe to Taim Talks Med on YouTube: https://www.youtube.com/@TaimTalksMed Watch Taim’s video - How I Make Educational Videos (2024) – 7 Steps: https://www.youtube.com/watch?v=NZx5UWhkHaI

It’s no news that our attention spans are tiny in the modern world of online content, social media, and everything else on the internet. For video creators, this means it’s a constant battle to grab attention and share information that people absorb.
You might think you’re safe in the L&D space. After all, workplace educational content means you have a somewhat captive audience. But is that audience really engaging with and absorbing the content? Or is that content competing for brain space with the latest MrBeast video?
In this episode, we welcomed Matt Gjertsen, Founder of Better Every Day Studios, a learning and development consultancy that teaches people how to create better content. We explore the challenges that L&D creators are up against, how we can create better videos, and the lessons we can take from successful content creators on YouTube. He explains how L&D creators can scale their efforts, speed up content iteration, and develop a pre-planning strategy for videos.
Learning points from the episode include:
00:00 – 01:57 Introduction01:57 – 03:24 Matt’s top tip for creating better videos03:24 – 05:53 Why L&D should take lessons from YouTube creators 05:53 – 08:54 How L&D can scale and speed up content iteration 08:54 – 12:42 Why a solid pre-planning strategy is essential before you hit record12:42 – 16:27 What YouTubers and content creators get right when it comes to grabbing attention16:27 – 19:32 Why your videos’ titles and descriptions shouldn’t be an afterthought19:32 – 21:21 Why better videos mean better learning 21:21 – 24:22 Does L&D content need to be entertaining?24:22 – 26:42 What not to copy from YouTube as an L&D creator26:42 – 30:12 Speed round questions30:12 – 31:00 Matt’s final take 31:00 – 32:05 Outro
Important links and mentions:
Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewgjertsen/Better Every Day Studios: https://www.bettereverydaystudios.com/Better Every Day Studios YouTube channel: https://www.youtube.com/channel/UC6sHpKEkdnD0-VKOIBAxcMAMaking Better podcast: https://www.bettereverydaystudios.com/making-better

If you want to level up your content creation game and make the best videos possible, grab a pen and take some notes from this episode.
We sit down with the Co-Founders of Millbrook Studios, Carl Lechner and Tripp Green, to hear about what makes a great video and how you can improve the performance of your content.
Carl and Tripp share tips on how creators can battle with audiences’ dwindling attention spans to get the message across and how to keep people engaged with your content. They also explain why the best way to learn is to learn from the best.
Learning points from the episode include:
00:00 – 02:38 Introduction02:38 – 05:33 Top tips for creating videos05:33 – 07:59 What to know before working with a studio like Millbrook Studios07:59 – 11:02 Advice on how to get started making videos11:02 – 14:35 How to make videos engaging 14:35 – 17:24 How Millbrook Studios works with clients on idea generation17:24 – 19:23 Common issues when working with clients and creators19:23 – 21:55 How Carl and Tripp help clients narrow down ideas for content21:55 – 24:34 Where Carl and Tripp go for inspiration24:34 – 27:53 Speed round questions27:53 – 28:59 Carl and Tripp’s final take on creating videos 28:59 – 30:02 Outro
Important links and mentions:
Connect with Carl on LinkedIn: https://www.linkedin.com/in/carllechner4/Connect with Tripp on LinkedIn: https://www.linkedin.com/in/trippgreen/Follow Millbrook Studios on LinkedIn: https://www.linkedin.com/company/millbrook-studios/Millbrook Studios: https://www.millbrookstudios.com/

New ways of working, besides being in the office all day, have been a huge talking point since the pandemic pushed many of us into remote or hybrid work. But is this trend dying down in 2024?
We published the 2024 Workplace Flexibility Trends Report recently to dig into what the data says about workplace flexibility today. To talk through the findings, we welcomed two experts on workplace flexibility and analytics – Nida Mehtab, the CEO and Founder of Caryatid, and Kate Lister, President of Global Workplace Analytics, to the podcast.
We explore what the data says about workplace trends around remote and hybrid work, flexible hours, how different generations of workers prefer to work and take part in meetings, and much more.
Download the report today to learn more. You can find the link in the resources section below.
Learning points from the episode include:
00:00 – 03:03 Introduction03:04 – 03:58 What the Workplace Flexibility Trends Report is about 03:59 – 06:30 The standout findings from our research06:31 – 08:32 How to find a balance between remote and office working 08:33 – 11:23 Tapping into the “why” of returning to the office11:24 – 16:41 Why companies aren’t providing the resources to return to the office 16:41 – 24:13 How to bring flexibility into meetings 24:13 – 26:18 How AI tools can help you give everyone a voice in meetings 26:19 – 36:18 Accommodating mixed feelings on commuting to the office and meetings 36:19 – 42:01 How younger generations prefer to communicate42:02 – 43:16 Why workplaces need to find a middle ground that works for the organization and employees 43:17 – 46:48 How to connect with and learn more from Nida and Kate
Important links and mentions:    
Download the 2024 Workplace Flexibility Trends Report: https://www.techsmith.com/research-2024-workplace-flexibility-trends-report.html Connect with Nida on LinkedIn: https://www.linkedin.com/in/nida-mehtab-26499672/ Connect with Kate on LinkedIn: https://www.linkedin.com/in/klister/Caryatid: https://www.caryatid-space.com/Global Workplace Analytics: https://globalworkplaceanalytics.com/Follow FutureWorkforce on X: https://twitter.com/FutureWorkforce

At first glance, it might seem that marketing and Learning and Development (L&D) are very different. But if you dig a little deeper, they both have similar goals – to grab attention, raise awareness, and spread a message to the audience.
So, what can L&D creators learn from marketing? It turns out a lot! In this episode of The Visual Lounge, we speak with Bianca Baumann, VP of Learning Solutions & Innovation at Ardent, and Mike Taylor, Learning Consultant at Nationwide, to get their thoughts on using marketing tools and techniques to create great educational videos and eLearning materials.
We look at some of the lessons we can take from marketing around getting audience attention and building audience personas to drive your message home. We look at tools and tactics commonly used in marketing that can be applied to anyone creating learning content and why, like in marketing, we need to think about the audience’s thoughts and feelings.
Learning points from the episode include:
00:00 – 02:33 Introduction02:33 – 03:38 Bianca and Mike’s top tips for using video03:38 – 05:09 Why Bianca and Mike borrow marketing strategies for L&D content 05:09 – 07:52 How L&D professionals can grab attention with their content 07:52 – 11:45 How can L&D start to learn from marketing?11:45 – 14:02 Why L&D people are hesitant about using marketing tactics14:02 – 16:15 What L&D creators can learn about audience emotion 16:15 – 18:36 Questions that L&D can ask learners to improve learning content 18:36 – 21:48 How L&D can avoid getting hung up on having limited budgets 21:48 – 25:39 Why we need to look beyond the L&D world for tools and tech25:39 – 29:48 Speed round questions29:48 – 30:40 Mike and Bianca’s final takes 30:40 – 31:40 Outro
Important links and mentions:
Connect with Mike on LinkedIn: https://www.linkedin.com/in/miketaylor/Connect with Bianca on LinkedIn: https://www.linkedin.com/in/biancabaumann/

By now, many of us are content connoisseurs. With millions of videos out there in all different shapes and sizes, we need to be selective with what we consume vs. scroll past. 
So, is your imagery – whether that’s images or videos – resonating with your audience?
We invited Leanna Pham, Director & Executive Producer of the widely popular Social Pros Podcast, to The Visual Lounge to share her insights and expertise on creating imagery that engages audiences. 
In this episode, she shares some great advice for using images and video to reflect your brand more effectively and how brands can get started with visual content. We hear her thoughts on creating content that fits the platform and audience rather than trying to post everything everywhere and what the seven-second rule means for video content. 
Learning points from the episode include:
00:00 – 02:00 Introduction02:00 – 03:14 Advice for using images in the workplace03:14 – 05:46 Practical production tips on video, lighting, and audio05:46 – 11:05 How brands can let their personality shine through11:05 – 16:51 Why you should adjust content to fit the platform 16:51 – 18:21 Why you can’t please everyone18:21 – 20:36 How to follow the seven-second rule in video20:36 – 24:05 Lessons from MrBeast24:05 – 26:37 Being “real” on social media and in your content26:37 – 32:20 Speed round questions32:20 – 33:11 Leanna’s final take33:11 – 34:12 Outro
Important links and mentions:
Connect with Leanna on LinkedIn: https://www.linkedin.com/in/leanna-pham/