The Web Canopy Studio Show Web Canopy Studio

In this episode of the Web Canopy Studio Show, Elliott Sitkins is back, joining host Tom Andrews to discuss the importance of buyer personas.

Most companies don’t understand the importance of a buyer persona deep dive, meaning they either skip it entirely or spend a couple of minutes putting together a basic persona based on simple demographics.

Big mistake!

Elliott explains why you need to know your buyer persona on a deep level, to the point where you’re able to talk about the very thing waking them up at 2am in a cold sweat. Just as importantly, you also need to know how to articulate various things in your copy in the right way. This isn’t easy because if you’re too direct, you might annoy them. Yet if you’re too indirect, your copy might not resonate with them.

In this episode of the Web Canopy Studio Show, Tom is joined by Elliott Sitkins and Jason Smith to discuss the best use cases for AI when it comes to marketing.

A lot of people are just throwing a quick prompt at Chat GPT and publishing what comes out, which often ends up sounding pretty robotic. But you're about to discover how to use AI to boost your output tenfold without sacrificing any of the quality you're known for. 

In this episode, we discuss:
How to ensure Chat GPT nails your brand voice so it doesn’t even sound like AI.A creative way to understand everything you need to know about your buyer persona in just 5-10 minutes.Little-known prompts that result in DALL·E producing life-like images. (Hint: It goes way beyond simply asking it for a “realistic photo.”)Plus a whole lot more AI-related goodness, including the crazy reason why we say “please” and “thank you” to Chat GPT! 

In this episode of the Web Canopy Studio Show, Elliott Sitkins is back to discuss how you can use HubSpot to squeeze the most juice out of your email marketing efforts. 

We cover: 
Why HubSpot’s email marketing tool is so effective for B2B companiesHow to use personalization tokens to build a better rapport with your recipients (and how NOT to use them)The best way to conduct an email A/B split-test, including the ideal number of recipients per variation needed to achieve statistical significance
Plus a whole lot more.

In this episode of the Web Canopy Studio Show, join Tom Andrews and special guest Elliott Sitkins as they dive deep into the world of B2B email marketing.

We cover copywriting tips, such as how to write in a personal manner that builds trust and familiarity, alongside email design best practices, including why using images might be damaging your email marketing efforts.

Elliott also reveals several key techniques to help with email deliverability, helping you stay out of the dreaded spam folder. 

In this episode of the Web Canopy Studio Show, join Tom Andrews and special guest Jason Smith as they embark on a deep dive into the transformative world of landing page design. 

Fresh off a recording hiccup, they're here to share even more golden insights the second time around, promising a no-fluff journey to turning you into a design expert, even if you’ve never created a landing page before! 

From the critical balance between compelling copy and captivating design to leveraging AI and responsive design for mobile-first users, they cover the strategies that make or break your landing page's success. 

Whether you're a seasoned designer or stepping into the design world, this episode is packed with invaluable tips and real-world analogies that bring the essence of effective landing page design to life. 

Don't miss this blend of expertise, humor, and practical advice that could redefine how you approach your next landing page project.

Host Tom Andrews is joined by Web Canopy Studio’s CEO, John Aikin, who explains 5 reasons why he prefers HubSpot to Salesforce, underscored by real-world experiences. 

From unexpected cereal mishaps during sales calls to a 1920s murder mystery adventure, this episode is a rollercoaster of professional insights and personal anecdotes. 

Whether you're a seasoned CEO, a Salesforce admin worried about the idea of your company migrating to HubSpot, or just curious about CRM technologies, this episode offers a fresh perspective on making strategic tech transitions that align with business growth and efficiency.