Women in Influencer Marketing Women in Influencer Marketing

Today we’re speaking with Dawn Andrews of Free Range Thinking.

We spoke about using AI to take the stress out of scaling your business. How AI can help bring out the best in your people and put the right people in the right seats as you grow. How AI can be your personal business therapist, making decision-making less guessing and more guided journey and How AI can help you get out of your corporate role faster and into your own company



Timestamps:

00:00 Navigating Layoffs and Career Transitions

00:34 Welcome to the Women Influencer Marketing Podcast

01:11 Exploring AI in Business and Personal Growth

03:05 Introducing Dawn Andrews: A Trailblazer in Business Strategy

03:53 Deep Dive into AI: Transforming Business and Personal Efficiency

04:50 Upcoming Events and Community Engagements

09:49 Dawn Andrews on Entrepreneurship and AI Integration

14:39 AI as a Game Changer in Business Operations

20:57 Personalizing AI for Business Growth

23:49 AI's Role in Enhancing Team Productivity

25:06 Harnessing AI for Content Creation and Improvement

26:22 Navigating the Nuances of Tone with AI

28:27 Introducing Kavya: A Game-Changer for Contract Review

30:02 Exploring the Wide World of AI Tools for Business

32:25 Making AI Work for You: Practical Business Applications

36:40 AI in Decision Making: Guidance vs. Autonomy

38:23 Demystifying AI: Addressing Common Concerns and Future Prospects

45:10 Personalizing AI: From Business Strategy to Home Organization

48:08 Connecting and Learning More About AI Applications



WIIM Presents Best in Influencer Tech:

https://iamwiim.com/tech/



Tools mentioned in this episode:

https://chatgpt.com/

https://openart.ai/

https://claude.ai/

https://manychat.com/

https://zapier.com/



Dawn Andrews Free Resource:

https://dawnandrews.com/aistrategyframework



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Today we’re speaking with Shaine Griffin of SAG-AFTRA.



Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community organizing and business affairs.



Connect with her:

shaine.griffin@sagaftra.org

Influencer@sagaftra.org



Timestamps:

00:00 Navigating Work Opportunities and Flexibility

00:36 Welcome Back to the Pod: Addressing Industry Challenges

02:13 Advocacy and Support for the Influencer Community

04:15 Exploring the Influencer Agreement with SAG-AFTRA

14:44 The Benefits of Joining SAG-AFTRA for Creators

21:04 Understanding Union Contracts and Creator Rights

26:00 Empowering Creators: The Influencer Agreement Explained

31:22 Building a Sustainable Future for Creators

33:42 Navigating Influencer Agreements and Community Feedback

34:05 Challenges and Solutions in Influencer Collaborations

35:57 Educational Initiatives for Creators and Influencers

37:26 Introducing Caveat: An AI-Powered Contracting Platform

38:56 The Predatory Nature of the Entertainment Industry

40:23 Empowering Creators Through Education and Union Membership

40:44 Understanding SAG-AFTRA's Role and Benefits for Creators

43:01 Navigating Union Membership and Talent Management

49:27 Demystifying the Transition to Union Membership for Creators

56:25 Resources and Support for Navigating the Creator Economy

01:01:07 Closing Thoughts and Encouragement for Engagement



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This episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode touches upon the challenges of managing contractual agreements and introduces Caveat, an AI-powered contracting platform, as a solution. The underlying message emphasizes the importance of speaking up against injustices within the creator economy and holding businesses accountable for their practices.





Timestamps:

00:00 The Struggle with Late Payments in the Creator Economy

00:37 Introducing Women in Influencer Marketing (WIIM)

01:35 A Deep Dive into the Captivate Payment Controversy

11:13 The Power of Speaking Up and Advocacy

14:25 Closing Thoughts and Next Steps



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In this solo episode, the host shares a personal experience about navigating early pregnancy while managing professional commitments. After trying to conceive for two years and undergoing fertility treatments, she becomes pregnant at 36. Excited but cautious due to the early stage of her pregnancy, she decides to cancel a speaking engagement. The host emphasizes the importance of sensitively approaching topics such as pregnancy and body image, sharing an uncomfortable situation where someone mistakenly brought up her expected due date, unaware she had miscarried. This episode also highlights resources and communities like Women in Influencer Marketing (WIIM), encouraging open discussions about often-stigmatized issues. The host aims to foster a supportive environment where women can share and learn from each other's experiences.



Timestamps:

00:00 The Unexpected Journey of Pregnancy

00:39 Welcome to the Solo Episode & Sponsor Shoutout

02:12 The Emotional Rollercoaster of Fertility Treatments

03:45 Navigating Work Commitments While Pregnant

05:24 The Awkwardness of Pregnancy Assumptions

08:23 A PSA on Sensitivity Around Pregnancy

11:18 Exploring the Benefits of Caveat for Contracting

12:53 Sharing Personal Stories for Community Support

16:06 Closing Thoughts and Invitation to Join the Conversation



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Today we’re speaking with Samantha Boulos of Viral Nation.



With over 7 years of experience in the field, I have developed a deep understanding of influencer relations, social media, and digital marketing. I have successfully executed multiple projects, from ideation to delivery, for clients such as L'Oreal, Ferrero, Haleon, and more. I am passionate about client services and creating impactful marketing strategies that leverage the power of influencers and social media to connect with audiences and achieve business goals.

In my role, I manage the execution and quality of creative campaigns for global brands across various verticals. I oversee a team of talented and diverse professionals who deliver innovative solutions that drive brand awareness, engagement, and conversion.



Connect with her:

Instagram: https://www.instagram.com/samboulos/



Timestamps:

00:00 Unlocking Agency Success: The Power of White Glove Service

00:30 Welcome Back to the WIM Podcast: A Candid Conversation

01:02 Engaging with the Community: Listener Feedback and YouTube Growth

02:30 Introducing Samantha Boulos: A Deep Dive into Influencer Marketing

05:26 The Journey to Influencer Marketing: Samantha's Story

07:42 Viral Nation Insights: Behind the Scenes of a Leading Marketing Agency

09:19 Navigating the Job Market: Strategies for Success

10:00 Dealing with Layoffs: A Personal and Professional Perspective

14:52 Toxic Work Environments: Strategies for Survival

19:29 Client Management Mastery: Building Strong Relationships

31:35 Advocating for Women in the Workplace: Empowerment and Equality

34:06 Connecting with Samantha Boulos: Reach Out and Engage

35:17 Wrapping Up: A Look Forward and How to Get Involved



Want to join WIIM's Membership?

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Today we’re speaking with Steph Martin.

Steph Martin is brand marketing leader with an expertise in influencers, partnerships, and brand strategy. Her decade of experience spans industries with an integrated approach to talent, media, entertainment, and brand partnerships. Steph began her career on the agency side activating influencer campaigns for brands like Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove and Hims & Hims to establish brand marketing programs. Her specialties include building brand activation strategies and leveraging partnerships to grow emerging companies into beloved household names.



Timestamps:

00:32: Introduction to the desire for more personal episodes and deeper conversations on timely topics.

01:42: Expressing uncertainty about listener interest in non-influencer marketing content.

06:14: Brief overview of the upcoming interview topics and discussion points.

07:04: Mention of various topics covered in the interview, including brand marketing, empowerment, and negotiation tactics.

24:51: Discussion on starting a brand marketing program from the ground up.

25:05: Reflecting on major takeaways and strategies for future implementations.

29:39: Importance of conveying brand messaging and mission to influencers for taboo topics.

31:11: Emphasizing the significance of storytelling and authenticity in brand strategies.

38:02: Advice on improving negotiation tactics for influencers and managers.

39:18: Highlighting the importance of authentic storytelling and avoiding scripted content for brand partnerships.

45:05: Encouraging open communication and goal alignment in partnerships.

55:23: Stressing the empowerment of managers in having open conversations.

56:39: Importance of active listening and mindful communication in navigating challenges.

59:15: Transitioning communication styles to facilitate better understanding and collaboration.

1:05:41: Benefits of automation tools for writing briefs and customer personas.

1:06:38: Use of tools for research, competitor analysis, and product launches.

1:16:24: Encouragement to follow up with experts for further insights and opportunities.





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