The How of Business - How to start, run & grow a small business‪.‬ Henry Lopez

How to tap into hidden wisdom by asking the people around you, leading to smarter decisions, more creative solutions, and deeper relationships with guest Jeff Wetzler.
Show Notes Page: https://www.thehowofbusiness.com/519-jeff-wetzler-tap-into-wisdom/
Learn how the insights you need, to make smarter decisions, develop more creative solutions, faster improvements, and deeper connections, are hidden in plain sight. The insights we need live in the heads and hearts of people right around you. Yet too often, people don’t tell you what you most need to hear.
Jeff Wetzler has been on a quarter-century quest to transform learning opportunities. Blending a unique set of leadership experiences in the fields of business and education, he’s pursued this quest as a management consultant to the world’s top corporations, as a learning facilitator for leaders around the world, as Chief Learning Officer at Teach For America, and most recently, as co-CEO of Transcend, a nationally recognized innovation organization.
Jeff is the author of the new book “Ask: Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs In Leadership and Life.”
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to buy an HVAC (Heating, Ventilation, and Air Conditioning) Business with business broker Patrick Lange.
Show Notes Page: https://www.thehowofbusiness.com/518-buying-hvac-business/
Patrick Lange is back on the show to share the latest in HVAC business ownership opportunities. He helps people buy and sell heating and air companies.
According to the Air Conditioning Contractors of America (ACCA): The U.S. HVAC services market is predicted to grow to $35.8 billion by 2030. This growth is partly fueled by the demand for energy efficiency, and booming construction.
Patrick Lange with Business Modification Group specializes in the sale and acquisition of heating and air companies. Patrick has been an entrepreneur his entire life buying, growing, and selling businesses in multiple industries, including owning a residential heating and air company.
Patrick is considered an expert in the field of business brokerage, having earned multiple awards for transactions and dollar volume of business sold.
Patrick decided several years ago to focus exclusively on heating and air companies after seeing a need for someone with specific knowledge of the industry as well as the ability to market these businesses in an effective manner to help his clients achieve predictable results. Since he made that transition, he has sold more heating and air companies than any other broker.
In addition to facilitating the sale of heating and air companies, Patrick also provides valuations for those who are interested in learning the current value of their business in the market as well as strategies to increase the potential selling price..
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Hiring front-line workers, the staff who work directly with your customers, clients, patients or other consumers of your services or products, with recruiting and HR expert Thad Price.
Show Notes Page: https://www.thehowofbusiness.com/517-thad-price-hiring-workers/
Thad shares his experience, insights and best practices on how to hire essential front line workers for your small business.
Thad Price is CEO of Austin-based ReadySetHire and Talroo. ReadySetHire is the new product for small-to-medium sized businesses, franchisees, and recruiters seeking to hire frontline and essential workers. It’s powered by Talroo, the multi-award-winning talent matching platform for enterprises designed for sourcing essential and hourly workers.
Thad has more than 20 years of experience in the online recruitment and job search industry, is a recognized thought leader in the HR and talent acquisition space, and he genuinely believes that there is no industry that plays a more integral role in the economy.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How the Savannah Bananas baseball team stand out and get noticed with guest Jesse Cole.
Show Notes Page: https://www.thehowofbusiness.com/r180-stand-out-get-noticed/
Instead of traditional marketing methods, Jesse applies unconventional promotional tactics that are fun and attract attention and a loyal following of fans.
You might be thinking, what can I learn from an owner of a baseball team – well this is not your usual sports team. We are talking about the Savannah Bananas, which have become a huge success due to their unique approach to marketing. And so much of what they do can be applied to any small business.
Jesse Cole, also known as “the guy in the yellow tuxedo” is the founder of Fans First Entertainment and the owner of the world-famous Savannah Bananas as well as the Party Animals and Firefighters.
With the mantra “Fans First. Entertain Always”, the Bananas are on a mission to Make Baseball Fun by creating the Greatest Show in Sports.
The team has sold out every game since their inaugural season in Savannah and has since grown a ticket waitlist of more than 2 million fans from all over the world.
This episode is hosted by Henry Lopez with co-host David Begin. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Objection Handling – how to handle objections when selling, although these tips can apply to any situation when you are handling or responding to objections in your small business.
Show Notes Page: https://www.thehowofbusiness.com/516-objection-handling/
Topics discussed on this episode include:
What is Objection Handling?
Top 3 Common Reasons for Objections.
How to use the “FEEL, FELT, FOUND” objection handling method.
Other sales objection handling tips and techniques.
This episode is hosted by Henry Lopez with co-host David Begin. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Scaling Tiege Hanley, a direct-to-consumer men’s skin care product company, with co-founder Kelley Thornton.
Show Notes page: https://www.thehowofbusiness.com/515-kelley-thornton-scaling-tiege-hanley/
Kelley shares his entrepreneur journey, and how he launched and scaled Tiege Hanley (starting at 15:11) - providing "Uncomplicated Skin Care for Men" through their online site.
Tiege is an e-commerce company with the mission of Helping Men Look and Feel Amazing.  With the help of Aaron Marino, a YouTuber with over 6,000,000 followers, and Rob Hoxie, the business has evolved organically, with over 500,000 customers globally and over $100MM in lifetime sales.
Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com