#143 You don't pay unless we get results

#143 You don't pay unless we get results

🔎 This week’s Online Confidential Show: talking secret ad manager business

Ok… I’m going there!  Performance Based pricing. Back in 2017 as I transitioned from a freelancer to wanting to grow an agency, I learnt (along with hundreds of other ad managers) the lead gen strategy to run ads “We don’t get paid unless you get results”.  I still see these ads in my newsfeed today and have ad managers in my communities who have also tried this method. Performance based pricing models can work. I’ve had clients pay $10k/m+ thanks to this pricing model.

But what is the typical experience for many ad managers using this marketing method? Tune into this week’s episode to find out.

Here are the important topics from this episode:

• [00:00:00] Performance-Based Ads Overview: Introduction to the concept of "no pay unless you get results" in ad management and its origins in training programs.
• [00:02:00] The Realities of Performance-Based Ads: Discussion on the challenges and realities of using performance-based ads, including the types of clients attracted and the practical outcomes.
• [00:03:00] When Performance-Based Ads Work Well: Examples of successful scenarios where performance-based ads have proven lucrative and the ideal conditions needed for this model to be effective.
• [00:06:00] Pitfalls of Performance-Based Advertising: Insights into the common pitfalls and struggles ad managers face when dealing with performance-based contracts, including client quality and operational challenges.
• [00:08:00] Strategic Considerations for Performance-Based Ads: Strategic advice on managing performance-based advertising, including setting clear criteria for client qualification and the importance of having established business metrics.

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