Larry Parker / Forging Rivian Into an Automotive Pioneer

Larry Parker is ex head of brand and creative at Rivian. In this episode he recounts his journey through the automotive industry, starting with his early passion for cars and motorsports. From his days autocrossing and racing a 944S2 to working in design roles in aerospace and furniture, Larry eventually found himself at Rivian, a startup pioneering unique vehicles. His decision to join Rivian stemmed from a deep-seated passion for innovative automotive design. Larry reflects on the challenges and rewards of building a brand in a competitive industry, highlighting the importance of aligning organizational vision and values. His story embodies resilience and the pursuit of excellence in automotive innovation, offering insights into personal growth and professional fulfillment.

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00:00 Introduction

06:39 The Influence of Skateboarding and Cars in Larry's Life

16:04 First Cars: From a Blown Pontiac Grand Am to a Jeep Comanche

20:51 Passion for Cars and Motorsports

22:29 Working at a Motorsport Shop and Getting a Rally Car

24:15 The Joy of Racing and Building Cars

29:55 Studying Industrial Design and Exploring Different Design Roles

36:21 Joining Rivian: A Leap into the Automotive World